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- Tasks: Lead strategic marketing plans for Kepak's brands and enhance shopper engagement.
- Company: Kepak is a top European food company focused on sustainability and innovation.
- Benefits: Enjoy hybrid working, a company car, discounts, and wellness support.
- Why this job: Join a dynamic team driving impactful marketing strategies in a collaborative environment.
- Qualifications: 5+ years in marketing, preferably in food or consumer goods, with UK retail expertise.
- Other info: Flexible working options and opportunities for further education support.
The predicted salary is between 36000 - 60000 £ per year.
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Kepak is one of Europe\’s leading food companies with manufacturing sites across Ireland and the UK. Kepak\’s vision is to be a successful, sustainable, future ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion For Food & Teamwork.
We have an exciting opportunity for a Senior Customer Marketing Manager to join our Insight, Innovation & Marketing (IIM) team. Based at our site in Kirkham, Preston, we offer flexible hybrid working.
As a Senior Customer Marketing Manager, you will lead the strategic development and execution of retailer-specific marketing plans that drive growth across Kepak\’s brands, shopper engagement, and customer value across chilled categories. Sitting at the intersection of brand, sales, category, and retailer partnerships, you will be accountable for elevating the execution of our brands in market and leading a high-performing customer marketing function.
You will also shape long-term shopper strategies, optimise retail media investments, and manage, coach, and develop junior team members.
Responsibilities
Strategic Shopper & Customer Marketing Leadership
- Lead the creation and delivery of customer marketing plans aligned to brand, category, and customer objectives
- Own the customer marketing calendar and ensure alignment with both internal strategic priorities and external retail cycles
Retailer Partnerships & Commercial Activation
- Act as the senior marketing interface with top UK grocery customers, building joint business plans and co-marketing initiatives
- Influence retailer strategy through compelling trade stories and evidence-based activation proposals for NPD and existing SKUs
- Lead high-impact retail media investment decisions across platforms like Tesco Media, Sainsbury\’s Nectar 360, ASDA Media, etc
Line Management & Team Leadership
- Line manage, coach and develop junior team member(s) to build functional expertise and performance culture
Budget Ownership & ROI Optimisation
- Own and manage the customer marketing budget with a focus on effective and efficient investment allocation
Cross-Functional Collaboration
- Lead cross-functional alignment with Sales, Category, Brand, and Digital teams to ensure seamless execution of commercial plans
Insights-Driven Marketing Execution
- Utilise shopper and loyalty data (e.g., Nielsen, Kantar, retailer portals) to unlock opportunities, personalise execution, and grow brand penetration
- Adapt national brand campaigns to drive engagement at the shopper level
- Develop and implement promotional strategies (in-store displays, retailer loyalty programmes, sampling, core in-store/digital activations)
Requirements
- Experience: 5+ years in marketing discipline, ideally within the food industry or consumer good knowledge and/or experience of engaging with UK retailers.
Proven track record in:
- Analytical & Strategic Thinking: Strong experience in performance tracking, data analysis, and strategic decision-making
- UK Retail Expertise: Strong strategic understanding of the UK retail market with depth across channels, not limited to Grocery
- Collaboration & Leadership: Strong ability to work cross-functionally and manage relationships with key stakeholders
- Commercial Acumen: A results-driven approach with an understanding of market dynamics and brand management.
Benefits
What can we offer you?
- Company Pension
- Hybrid working
- Company Car or Car Allowance Provided
- Further Education support
- Employee Discount Platform – All Kepak employees are entitled to access to the WrkIt platform, which offers significant discounts and cashback with hundreds of brands
- Bike to Work Scheme – You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!
- Long Service Awards – We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
- GroceryAid Employee Assistance Program – help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
- Corporate gym membership at Ribby Hall Village
- Subsidised canteen
- BUPA Cash plan free of charge
#IND
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
IT Services and IT Consulting
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Senior Customer Marketing Manager employer: Kepak Group
Contact Detail:
Kepak Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with Kepak's brand values and mission. Understanding their focus on sustainability and teamwork will help you align your approach during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Network with current or former employees of Kepak, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your discussions during the interview process.
✨Tip Number 3
Stay updated on the latest trends in the UK retail market and food industry. Being able to discuss recent developments or successful marketing campaigns will demonstrate your analytical thinking and strategic mindset during interviews.
✨Tip Number 4
Prepare specific examples of how you've successfully managed cross-functional teams and projects in the past. Highlighting your collaboration skills will be crucial, as this role requires working closely with various departments to achieve marketing goals.
We think you need these skills to ace Senior Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, particularly within the food industry or consumer goods. Emphasise your analytical and strategic thinking skills, as well as any experience with UK retailers.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Kepak's vision and values. Discuss how your background aligns with their goals, especially in terms of driving growth and shopper engagement.
Showcase Leadership Experience: Since the role involves line management and team leadership, provide examples of how you've successfully coached and developed junior team members in previous positions.
Highlight Cross-Functional Collaboration: Illustrate your ability to work cross-functionally by detailing past experiences where you collaborated with sales, category, brand, and digital teams to achieve commercial objectives.
How to prepare for a job interview at Kepak Group
✨Understand the Company Values
Before your interview, make sure you understand Kepak's core values: Responsibility, Ambition, Passion For Food, and Teamwork. Be prepared to discuss how your personal values align with theirs and provide examples from your past experiences that demonstrate these qualities.
✨Showcase Your Analytical Skills
As a Senior Customer Marketing Manager, you'll need strong analytical and strategic thinking skills. Be ready to discuss specific instances where you've used data analysis to drive marketing decisions or improve performance. Highlight any experience you have with tools like Nielsen or Kantar.
✨Prepare for Retailer Partnership Discussions
Since the role involves acting as the senior marketing interface with top UK grocery customers, prepare to discuss your experience in building joint business plans and co-marketing initiatives. Think of examples where you've successfully influenced retailer strategies or activated compelling trade stories.
✨Demonstrate Leadership and Team Development
You'll be responsible for managing and developing junior team members. Be prepared to share your leadership style and provide examples of how you've coached or mentored others in previous roles. Discuss how you foster a performance culture within your team.
