Property Finance Demand Generation & Qualification Analyst in Manchester

We are hiring a commercially sharp, research-led Property Finance Demand Generation & Qualification Analyst to identify people and businesses with a genuine, time-sensitive need for specialist UK property finance and convert that demand into permission-based enquiries through an approved campaign journey. This is not a generic telemarketing role. You will combine market research, prospect intelligence, digital outreach, qualification discipline and precise record-keeping to locate relevant property investors, developers, business owners and private clients who may need bridging, auction, refurbishment, commercial or other specialist property funding.

The role is 5 hours per week at £13.00 per hour. The weekly activity objective is to research and work a pipeline of approximately 100–200 relevant prospects. The core outcome is quality, consented enquiries — not spam, duplicate leads or forced applications. Quality and compliance always take priority over raw volume.

What you will do:

• Research and identify UK prospects with a live or near-term property funding requirement.
• Prioritise high-intent situations such as auction purchases, chain breaks, refurbishment projects, commercial property, land, development and time-sensitive acquisitions.
• Use approved channels and messaging to initiate professional conversations and explain how a prospect can request a no-obligation specialist finance discussion.
• Qualify basic non-advisory facts such as the nature of the property transaction, approximate property value, approximate funding requirement, timescale and willingness to speak with a specialist.
• Direct interested prospects to the approved tracked enquiry journey supplied after onboarding.
• Maintain a clean prospecting log showing source, contact date, consent/permission status, outcome and next action.
• Avoid duplicates, fabricated leads, speculative submissions and any enquiry submitted without the prospect’s genuine knowledge and permission.
• Report weekly on activity, validated enquiries, contact quality, common objections and market insights.

Target market:

• UK property investors and landlords with a current acquisition, refinance or time-sensitive funding requirement.
• Property developers and refurbishers funding purchase, works or exit timing.
• Auction buyers working to strict completion deadlines.
• Businesses seeking finance connected to commercial premises, HMOs, land or property-backed transactions.
• Private clients facing a legitimate property-chain or timing issue where specialist bridging finance may be relevant.

Important boundaries:

• You are not a lender, broker or financial adviser and must never present yourself as one.
• You must not promise approval, quote unapproved rates, recommend a specific regulated product, negotiate finance, or tell a prospect that they are eligible.
• Only employer-approved promotional wording, disclaimers, landing pages and tracking links may be used.
• You must comply with data-protection and direct-marketing rules, respect opt-outs immediately and never use unlawfully obtained personal data.
• The identity of the finance partner and confidential campaign assets are provided during onboarding and must not be publicly disclosed outside approved promotion.

What success looks like:

• A disciplined weekly prospecting pipeline of around 200–500 relevant contacts researched or worked within the agreed five hours.
• A growing flow of genuine, consented, non-duplicate enquiries from people with a real property-finance need.
• Accurate records, low invalid-lead rates, strong compliance and professional communication.
• Useful market intelligence that improves targeting, messaging and future campaign conversion.

Who will thrive in this role:

• Experience in lead generation, business development, recruitment sourcing, property, finance, digital marketing or B2B outreach.
• Excellent online research skills and confidence using LinkedIn, directories, property communities and other approved prospecting sources.
• Strong written communication and the judgement to distinguish real demand from low-quality or unsuitable traffic.
• Comfort with performance measurement, spreadsheets/CRM systems and structured qualification.
• High integrity: you will be expected to protect prospect data, follow scripts and prioritise long-term quality over short-term volume.

Compensation and working pattern:

• Pay: £13.00 gross per hour.
• Hours: 5 hours per week, scheduled flexibly by agreement.
• Location: Remote within the UK.
• Any bonus or additional performance payment must be separately agreed in writing.