KENWOOD GROWTH DIRECTOR

In a nutshell:

Are you a transformational marketing leader ready to reignite an iconic brand? Kenwood, a name synonymous with culinary excellence, is seeking a visionary leader to boost its growth and propel it again into market leadership. This isn't just a marketing role: it's an opportunity to make a difference, redefine categories, and spark a global transformation of one of the most iconic brands in the culinary world.

Imagine fusing tradition with cutting-edge innovation, leading a dynamic team to forge ground-breaking products and captivating marketing campaigns. You'll be the catalyst for Kenwood's growth, driving market share, expanding into new territories while shaping the future of food preparation.

Purpose:

To accelerate the growth and relevancy for the Kenwood brand by igniting new product development and exciting marketing communications, increasing traction and market share for Kenwood in existing and new categories.

A high-profile role, leading NPD and Marketing Communications teams and collaborating across the Group, with Commercial Teams, eCommerce, Design, R&D, Program Managers, Quality to improved brand/category P&L performance, of which he/she has co-responsibility on some KPI’s. As the ambassador of Kenwood, this senior leader will inspire internal and external stakeholders and oversee strategy, market positioning and communication plans.

Your Mission:

• Shape the Future of Culinary Innovation: Spearhead New Product Development (NPD), venturing into adjacent categories like nutrition, and establish \”skunk works\” to unleash disruptive innovations.
• Design a Successful Turnaround: Craft and execute a bold turnaround strategy, revitalizing brand performance and profitability, and reclaiming market dominance.
• Coordinate a Winning Marketing Strategy: Develop and lead a cohesive marketing strategy that resonates with diverse audiences, particularly the digitally savvy generation.
• Drive Brand Growth : Elevate Kenwood's brand strategy, leveraging data-driven insights to position it as a forward-thinking, industry-leading force.
• Spearhead a Collaborative Mission: Inspire and unite cross-functional teams, fostering a culture of innovation and collaboration across the De'Longhi Group.
• Pioneer Sustainable Impact: Embed sustainability into every facet of the brand, aligning Kenwood with B Corp values and driving environmentally conscious practices.

What Awaits You:

• Unleashed Influence: Shape Kenwood's future, driving strategic decisions that redefine the brand's trajectory.
• A Canvas for Innovation: Lead groundbreaking NPD and marketing initiatives, pushing boundaries and setting new industry benchmarks.
• Global Impact: Collaborate with international teams, influencing Kenwood's presence in diverse markets.
• A Legacy of Excellence: Join a prestigious brand with a rich heritage and a commitment to quality and innovation.
• A place to make a true impact.

What we expect from you:

• Proven success in senior marketing leadership, with a track record of brand turnarounds and growth.
• Extensive NPD experience, with a passion for innovation and market disruption.
• Exceptional strategic thinking, with the ability to translate insights into actionable plans.
• Charismatic leadership, capable of inspiring teams and building strong stakeholder relationships.
• A deep understanding of digital marketing, e-commerce, and data analytics.
• A strong commercial acumen, balancing creativity with data-driven decision-making.
• A passion for premium consumer brands and a commitment to customer excellence.

Are You the Visionary We Seek?

If you're a dynamic, results-driven marketing leader ready to ignite a legacy and shape the future of Kenwood’s culinary innovation, we invite you to embark on this extraordinary journey with us. Let's create something truly remarkable together.