At a Glance
- Tasks: Lead the development of innovative healthcare professional engagement strategies across multiple channels.
- Company: Join Kenvue, a leader in everyday care with iconic brands like NEUTROGENA® and TYLENOL®.
- Benefits: Enjoy competitive pay, paid holidays, volunteer time, and learning opportunities.
- Other info: Be part of a diverse team that values every voice and fosters growth.
- Why this job: Make a real impact in healthcare by shaping customer experiences and driving advocacy.
- Qualifications: Experience in healthcare or pharmaceuticals, strong leadership, and omnichannel strategy skills.
The predicted salary is between 59400 - 72600 £ per year.
Kenvue is currently recruiting for a
- HCP Omnichannel Activation Manager
- What we do
- Kenvue
, we realize the extraordinary power of everyday care.
Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love.
Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.
We are passionate about insights, innovation and committed to delivering the best products to our customers.
With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.
We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you!
Join us in shaping our future–and yours.
For more information , click here
Role reports to
Health Care Professional Engagement Lead, Northern Europe
Location
Europe/Middle East/Africa, United Kingdom, Reading, Berkshire
Work Location
Hybrid
What you will do
The HCP Omnichannel Activation Manager will lead the development and execution of Northern Europe’s integrated healthcare professional engagement strategy, ensuring Kenvue delivers best-in-class customer experiences across pharmacy, dentistry, primary care and secondary care audiences.
This is a strategic leadership role responsible for accelerating healthcare professional recommendation, advocacy and business growth through the effective integration of field force engagement, digital activation, CRM, professional education, KOL engagement, partnerships, media and data-driven customer experiences.
Operating at the intersection of commercial excellence, healthcare marketing, customer engagement and digital transformation, the role will shape how Kenvue engages healthcare professionals across every customer touchpoint.
The role will work closely with the Professional Field Force Manager to ensure a connected omnichannel approach across field force, digital, educational, and customer engagement channels.
The successful candidate will bring significant pharmaceutical or healthcare industry experience, strong commercial acumen, proven leadership of customer-facing teams, and a track record of delivering omnichannel excellence at scale.
KEY RESPONSIBILITIES
- 1. Omnichannel Strategy & Customer Engagement Excellence
- Lead the development and execution of Northern Europe’s healthcare professional omnichannel strategy across paid, owned, earned and shared channels.
- Develop and implement a long-term vision for healthcare professional engagement, ensuring seamless integration of field force activity, CRM, digital engagement, professional media, educational programs, KOL engagement and customer support platforms.
- Create customer-centric engagement models and omnichannel customer journeys that deliver measurable improvements in healthcare professional engagement, recommendation and advocacy.
- Drive the evolution of Kenvue’s engagement model from campaign-led activation to personalized, data-driven customer engagement.
- Lead the strategic development and optimization of Kenvue Pro and future digital customer engagement platforms, ensuring they become critical drivers of education, sampling, advocacy and commercial activation.
- Identify emerging technologies, engagement platforms and industry best practices to ensure Kenvue remains at the forefront of healthcare professional engagement.
- 2. Field Force Leadership & Commercial Excellence
- Work closely with the Professional Field Force Manager to align field force priorities, capability development and execution with the broader HCP omnichannel strategy.
- Lead the integration of professional field force activity within the broader omnichannel customer engagement strategy.
- Drive excellence across pharmacy, dentistry, primary care and secondary care customer engagement programs, ensuring customer interactions are impactful, relevant and aligned to business priorities.
- Partner closely with Commercial Excellence teams to optimize customer segmentation, targeting, territory design, call planning, reach and frequency strategies.
- Ensure field teams are equipped with compelling scientific content, customer insights, digital tools and capability development programs that maximize engagement quality and effectiveness.
- Lead capability-building initiatives that improve field force effectiveness, customer engagement quality, and commercial performance.
- Conduct regular coaching and field visits to identify opportunities for continuous improvement and capability development.
- Champion a culture of accountability, customer centricity, innovation and executional excellence across all professional engagement activities.
- 3. Activation Excellence & Brand Partnership
- Partner closely with HCP Brand Managers and content leads to translate healthcare professional strategies into highly effective omnichannel engagement programs.
- Ensure content is optimized and activated effectively across digital, field force, professional organizations, KOLs, social media, PR, educational partnerships and customer-facing channels.
- Lead the development of customer journey frameworks, engagement pathways and content sequencing strategies designed to maximize healthcare professional impact and recommendation.
- Establish best practice standards for omnichannel activation planning, campaign deployment and customer engagement execution.
- Act as a strategic partner to healthcare marketing teams, ensuring professional engagement activities contribute meaningfully to commercial objectives.
- 4. Capability Building & Organizational Excellence
- Serve as Northern Europe’s subject matter expert for healthcare professional omnichannel engagement.
- Build omnichannel capability across brand teams, field teams and cross-functional stakeholders.
- Develop capability frameworks, training programs, playbooks and best-practice tools that drive a step change in healthcare professional engagement excellence across the organization.
- Lead initiatives focused on customer journey design, CRM excellence, field force effectiveness, content activation, digital engagement, and customer experience.
- Promote a culture of learning, experimentation and continuous improvement across the healthcare professional organization.
- 5. Data Strategy, CRM, Measurement & Performance
- Lead the Northern Europe healthcare professional customer data strategy and omnichannel measurement framework.
- Partner with analytics, media, technology and business teams to define meaningful KPIs, engagement metrics and performance frameworks.
- Drive implementation of advanced customer segmentation, targeting, personalization, and marketing automation capabilities.
- Establish robust test-and-learn programs to continuously improve customer journeys, channel effectiveness, and engagement performance.
- Translate customer and performance data into actionable insights that improve engagement quality, recommendation and commercial outcomes.
- Ensure investment decisions are informed by data, customer insight and clear measurement of return on engagement activities.
EXPERIENCE & QUALIFICATIONS
Essential Experience
- Significant experience within pharmaceutical, biotechnology, vaccines, medical devices, consumer healthcare or closely related healthcare sectors.
- Strong preference for candidates with experience gained within a large multinational pharmaceutical organization.
- Proven experience developing and leading omnichannel healthcare professional engagement strategies.
- Significant experience managing healthcare sales teams, field force organizations, or customer-facing commercial teams.
- Experience leading, coaching and developing direct reports and high-performing teams.
- Strong understanding of healthcare professional engagement across pharmacy, primary care, secondary care, and dentistry.
- Demonstrated success integrating field force activity with digital, CRM and omnichannel engagement programs.
- Strong experience using CRM systems, customer journey design, customer segmentation, marketing automation, and performance analytics.
- Experience working cross-functionally with Medical Affairs, Commercial Excellence, Sales, IT, Media and Marketing teams.
- Strong commercial acumen and the ability to translate customer engagement into measurable business outcomes.
- Exceptional stakeholder management, communication, and influencing skills.
- Preferred Experience
- Experience leading omnichannel transformation or customer engagement excellence programs.
- Experience managing regional or multi-country healthcare professional engagement programs.
- Experience within oral healthcare, consumer health, smoking cessation, respiratory or adjacent healthcare categories.
- Experience implementing customer excellence, commercial effectiveness or sales force effectiveness programs.
- Experience managing external agencies, media partners, technology suppliers, and CRM platforms.
- WHAT WE ARE LOOKING FOR
An experienced healthcare commercial leader who combines deep omnichannel expertise with strong customer engagement and field force leadership capability.
You will have a proven track record of designing and delivering integrated healthcare professional engagement programs that connect field force execution, digital activation, customer data, scientific education and commercial excellence.
You are equally comfortable coaching field teams, shaping customer engagement strategy, leading digital transformation initiatives and influencing senior stakeholders.
You bring a strong blend of strategic thinking, commercial acumen, customer centricity, and executional excellence, with the ability to translate insight into action and deliver measurable business results.
Most importantly, you understand that successful omnichannel engagement is not simply about digital channels.
It is about creating connected customer experiences across people, content, data, and technology that drive recommendations, advocacy, and sustainable business growth.
- MEASURES OF SUCCESS
- Growth in healthcare professional recommendations, advocacy, and engagement.
- Delivery of omnichannel activation plans against commercial objectives.
- Field force effectiveness, capability development, and execution quality.
- Growth in meaningful customer interactions across digital and face-to-face channels.
- Increased penetration and engagement across priority healthcare professional audiences.
- Successful development and adoption of CRM, customer journey, and personalization capabilities.
- Delivery of high-quality capability-building programs across Northern Europe.
- Demonstrable return on investment from healthcare professional engagement activities.
- Strong cross-functional collaboration and stakeholder engagement.
- Leadership, development and engagement of direct reports and wider organizational capability.
- What’s in it for you
- Competitive Benefit Package
- Paid Company Holidays, Volunteer Time, option to buy and sell holiday
- Learning & Development Opportunities
- Employee Resource Groups
- This list could vary based on location/region
Kenvue is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our
Disability Assistance page for information on how to request an accommodation.
HCP Omnichannel Activation Manager in Wokingham employer: Kenvue
At Kenvue, we foster a vibrant work culture where every voice is valued and innovation thrives. As a Product Lifecycle Manager in Reading, you'll enjoy a hybrid work environment, competitive benefits, and ample opportunities for professional growth while contributing to the success of iconic brands that impact millions. Join us to be part of a team that prioritises care, collaboration, and continuous improvement in the supply chain landscape.
StudySmarter Expert Advice🤫
We think this is how you could land HCP Omnichannel Activation Manager in Wokingham
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like Kenvue. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like Kenvue.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like Kenvue. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what Kenvue is looking for. A tailored application can really make you stand out!
We think you need these skills to ace HCP Omnichannel Activation Manager in Wokingham
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Kenvue!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Kenvue that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Kenvue!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Kenvue, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Kenvue
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Kenvue that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Kenvue’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
