At a Glance
- Tasks: Drive the growth of the NICORETTE brand and lead creative campaigns.
- Company: Join Kenvue, a leader in everyday care with iconic brands.
- Benefits: Enjoy competitive pay, paid holidays, and learning opportunities.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on health while developing your marketing skills.
- Qualifications: Experience in marketing and brand management, preferably in FMCG.
The predicted salary is between 60000 - 75000 € per year.
Kenvue is currently recruiting for a Senior Brand Manager to join our Consumer business. Working within the Marketing Team, you will be responsible for driving the NICORETTE brand in the UK, reporting to the NICORETTE Marketing Manager, UK/Ire. You will be coaching and developing one direct report.
What you will do:
- Drive the growth of the NICORETTE brand across the UK and deliver excellent execution as per the new global operating model.
- Support the delivery of the in-year full P&L and share targets and deploy the strategy driven by the NICORETTE BTF (Brand Task Force).
- Deploy effective creative campaigns and toolkits delivered by the Nicorette BTF.
- Lead media planning and digital first initiatives across the UK, working with media partners to identify and implement media optimisations and test & learns.
- Collaborate with the Customer Development teams to address challenges and build opportunities that unlock share & category growth profitably with key retail partners.
- Shape retail ready plans (+1 year) and present to key retail partners.
- Use analytical skills to shape and size Commercial and Innovation opportunities.
- Have a deep understanding of consumer insights to influence and shape initiatives and strategy.
- Collaborate with cross functional partners to deliver excellent end to end execution.
- Support launch of strategically important NPD and ensure flawless execution.
- Lead management and reporting of Brand Marketing Expenditure (BME).
- Develop and coach a direct report.
Experience Required:
- Marketing experience in a local market with a strong track record of performance in a matrixed organisation.
- Degree level educated or equivalent experience and brand management experience in an FMCG environment.
- People management experience is beneficial, responsible for coaching and developing talent.
- You will have experience developing, adapting and activating content & communication plans, including media strategy and deployment, data driven marketing and a deep understanding of customer and retailer requirements.
- Strong commercial and financial acumen, including P&L development and BME management.
What we are looking for:
- Strong interpersonal skills and collaborative style.
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
- Proactive and results driven.
- Proven implementation ability and flexibility to adapt plans/challenges as they arise.
- Strong analytical, financial and business acumen skills.
- Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
What's in it for you:
- Competitive Benefit Package.
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities.
- Employee Resource Groups.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Senior Brand Manager - Nicorette UK in Sonning Common employer: KENVUE
Kenvue is an exceptional employer, offering a vibrant work culture where every voice is valued and contributions are recognised. With a strong commitment to employee growth through learning and development opportunities, Kenvue fosters an environment that encourages innovation and collaboration, all while providing a competitive benefits package. Located in Reading, Berkshire, the hybrid working policy allows for flexibility, making it an ideal place for those seeking meaningful and rewarding employment in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Nicorette UK in Sonning Common
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Kenvue. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Kenvue’s brands and their latest campaigns. Show us you’re passionate about Nicorette and how you can drive its growth in the UK.
✨Tip Number 3
Practice makes perfect! Get a mate to do mock interviews with you. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you email. It shows you’re keen and keeps you on their radar. Plus, it’s a nice touch that we all appreciate!
We think you need these skills to ace Senior Brand Manager - Nicorette UK in Sonning Common
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your marketing experience, especially in FMCG, and showcase any relevant achievements that align with Kenvue's values and goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Nicorette brand and how your skills can drive its growth. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since the role requires strong analytical skills, be sure to include examples of how you've used data to inform decisions or strategies in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Kenvue!
How to prepare for a job interview at KENVUE
✨Know Your Brand Inside Out
Before the interview, dive deep into the Nicorette brand. Understand its history, current market position, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Kenvue values strong analytical skills, so be ready to explain how you've interpreted consumer insights and shaped strategies based on them.
✨Emphasise Collaboration
Kenvue thrives on teamwork, so highlight your experience working with cross-functional teams. Share stories that showcase your ability to collaborate effectively, influence others, and solve challenges creatively.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations related to brand management or media planning. Think through potential scenarios in advance and outline your thought process for tackling them, demonstrating your proactive and results-driven mindset.
