At a Glance
- Tasks: Drive the NICORETTE brand growth and execute creative campaigns.
- Company: Join Kenvue, a leader in everyday care with iconic brands.
- Benefits: Enjoy competitive pay, paid holidays, and learning opportunities.
- Other info: Hybrid working environment with a focus on collaboration and innovation.
- Why this job: Make a real impact on health while developing your marketing skills.
- Qualifications: Marketing experience in FMCG and strong analytical skills required.
The predicted salary is between 60000 - 75000 € per year.
Kenvue is currently recruiting for a Senior Brand Manager - Nicorette UK.
What we do
At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage.
Role reports to: Marketing Manager - Nicorette UK & Ireland
Location: Europe/Middle East/Africa, United Kingdom, Reading, Berkshire
Work Location: Hybrid
What you will do
This position is based at our Reading office (hybrid working policy). You will be responsible for driving the NICORETTE brand in the UK, reporting to the NICORETTE Marketing Manager, UK/Ire. You will be coaching and developing one direct report.
- Drive the growth of the NICORETTE brand across the UK and deliver excellent execution as per the new global operating model.
- Support the delivery of the in-year full P&L and share targets and deploy the strategy driven by the NICORETTE BTF (Brand Task Force).
- Deploy effective creative campaigns and toolkits delivered by the Nicorette BTF.
- Lead media planning and digital first initiatives across the UK, working with media partners to identify and implement media optimisations and test & learns.
- Collaborate with the Customer Development teams to address challenges and build opportunities that unlock share & category growth profitably with key retail partners.
- Shape retail ready plans (+1 year) and present to key retail partners.
- Use analytical skills to shape and size Commercial and Innovation opportunities.
- Have a deep understanding of consumer insights to influence and shape initiatives and strategy.
- Collaborate with cross functional partners to deliver excellent end to end execution.
- Support launch of strategically important NPD and ensure flawless execution.
- Lead management and reporting of Brand Marketing Expenditure (BME).
- Develop and coach a direct report.
Experience Required
- Marketing experience in a local market with a strong track record of performance in a matrixed organisation.
- Degree level educated or equivalent experience and brand management experience in an FMCG environment.
- People management experience is beneficial, responsible for coaching and developing talent.
- You will have experience developing, adapting and activating content & communication plans, including media strategy and deployment, data driven marketing and a deep understanding of customer and retailer requirements.
- Strong commercial and financial acumen, including P&L development and BME management.
What we are looking for
- Strong interpersonal skills and collaborative style.
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
- Proactive and results driven.
- Proven implementation ability and flexibility to adapt plans/challenges as they arise.
- Strong analytical, financial and business acumen skills.
- Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
What’s in it for you
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Senior Brand Manager - Nicorette UK in Reading employer: KENVUE
Kenvue is an exceptional employer, offering a vibrant work culture where every voice is valued and contributions are recognised. With a strong commitment to employee growth through learning and development opportunities, Kenvue fosters a collaborative environment that empowers its team to make a meaningful impact on the lives of millions. Located in Reading, Berkshire, the hybrid working policy provides flexibility, making it an attractive workplace for those seeking a rewarding career in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Nicorette UK in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Kenvue. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Nicorette's brand history and current market strategies. Show us you’re not just another candidate but someone who genuinely cares about the brand and its impact.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your experience in brand management and how it aligns with Kenvue’s values. Confidence is key!
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email. It shows appreciation and keeps you fresh in their minds. Plus, it’s a great chance to reiterate your enthusiasm for the role!
We think you need these skills to ace Senior Brand Manager - Nicorette UK in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your marketing experience, especially in FMCG, and showcase any relevant achievements that align with Kenvue's values and goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Nicorette brand and how your skills can drive its growth. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since this role requires strong analytical abilities, be sure to include examples of how you've used data to inform decisions or strategies in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you’re considered for this exciting opportunity at Kenvue!
How to prepare for a job interview at KENVUE
✨Know Your Brand Inside Out
Before the interview, dive deep into the Nicorette brand. Understand its history, current market position, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to the brand's growth.
✨Showcase Your Analytical Skills
Given the emphasis on data-driven marketing in the job description, be prepared to discuss specific examples where you've used analytics to drive brand strategy or improve performance. Bring along any relevant metrics or case studies that highlight your success.
✨Demonstrate Collaborative Spirit
Kenvue values teamwork, so think of instances where you've successfully collaborated with cross-functional teams. Be ready to share how you’ve influenced others and navigated challenges to achieve common goals, especially in a matrixed organisation.
✨Prepare for Creative Problem-Solving
The role requires a proactive approach to challenges. Prepare examples of how you've identified creative solutions in past roles. Think about times when you had to adapt plans quickly and how your flexibility led to successful outcomes.
