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- Tasks: Lead media planning and activation across digital, retail, and offline channels for iconic brands.
- Company: Join Kenvue, a global leader in everyday care with a rich heritage.
- Benefits: Hybrid work model, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact on brand growth while working with innovative media strategies.
- Qualifications: Experience in media planning and a passion for digital marketing.
- Other info: Collaborative culture where every voice matters and career growth is encouraged.
The predicted salary is between 50000 - 65000 £ per year.
At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage.
The Media Manager will play a pivotal role in shaping how we connect with consumers and customers across Northern Europe. This role owns the end-to-end delivery of TTL media planning and activation, spanning digital, retail media, influencer, and offline channels, with accountability for driving brand growth and strong ROI.
You will work closely with brand, commercial and agency partners to design best-in-class media plans and ensure they are executed with excellence. With a strong digital-first mindset, you will unlock value through smarter audience activation, optimisation, and continuous improvement of ways of working, while championing global playbooks and feeding learnings back into regional and global teams.
Key Responsibilities:- Own end-to-end TTL media planning, activation and optimisation across digital, retail media, influencer and offline channels for the Northern European business.
- Lead the development of best-in-class, multi-channel media plans, supporting brands with media briefing, integrated comms planning and clear strategic inputs (business, brand, consumer, content).
- Manage media activation and in-flight optimisation, working closely with agency partners and media owners to maximise performance, efficiency and delivery against KPIs.
- Drive holistic media budget decisioning, ensuring effective allocation, value delivery, savings and strong ROI across all paid channels.
- Lead cross-functional collaboration across marketing, commercial, agencies and retailers to plan and deliver integrated TTL and offsite retail media opportunities.
- Support the development and activation of first-party audience strategies, including audience development, activation, optimisation and governance.
- Translate campaign, audience and creative performance data into clear insights and recommendations, ensuring learnings are shared, scaled and fed back into future brand and media plans.
- Build and maintain strong relationships with key agency and platform partners, supporting joint business plans, innovation opportunities and spend commitments.
- Champion test-and-learn and innovation agendas, defining media, data and AdTech use-cases and scaling successful learnings across plans.
- Drive continuous improvement of ways of working, processes and governance across internal teams and agency partners.
- Support the Senior Media Lead in agency management, performance reviews and annual evaluations.
Northern Europe Media Strategist (Hybrid) employer: KENVUE
Contact Detail:
KENVUE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Northern Europe Media Strategist (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Kenvue’s brands and their values. Show us that you understand the extraordinary power of everyday care and how your skills can contribute to their mission. Tailor your responses to reflect their passion for science and care.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in media planning and activation, as well as your digital-first mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the Kenvue team and making an impact.
We think you need these skills to ace Northern Europe Media Strategist (Hybrid)
Some tips for your application 🫡
Show Your Passion for Media: When you're writing your application, let your enthusiasm for media shine through! Talk about your experiences and how they align with Kenvue's mission of connecting with consumers. We want to see that you’re not just looking for a job, but that you genuinely care about the impact of media.
Tailor Your Application: Make sure to customise your application for the Media Manager role. Highlight your skills in TTL media planning and activation, and don’t forget to mention any experience with digital and offline channels. We love seeing candidates who take the time to align their background with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the responsibilities of the role. We appreciate when candidates can communicate effectively, as it reflects the kind of collaboration we value at Kenvue.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Kenvue!
How to prepare for a job interview at KENVUE
✨Know Your Brands
Before the interview, dive deep into Kenvue's iconic brands like NEUTROGENA® and LISTERINE®. Understand their market positioning and recent campaigns. This will show your genuine interest and help you discuss how your media strategies can align with their brand values.
✨Showcase Your Media Savvy
Be ready to discuss your experience with TTL media planning and activation. Prepare specific examples of successful campaigns you've managed, focusing on how you drove ROI and engaged audiences across various channels. This will demonstrate your expertise and fit for the role.
✨Emphasise Collaboration Skills
Kenvue values teamwork, so highlight your ability to work cross-functionally. Share stories about how you've collaborated with marketing, commercial teams, or agencies to achieve common goals. This will illustrate your capability to thrive in their culture.
✨Prepare Insightful Questions
At the end of the interview, ask insightful questions about Kenvue's future media strategies or how they measure success in their campaigns. This shows that you're not just interested in the job, but also in contributing to their long-term vision.