At a Glance
- Tasks: Drive the growth of the NICORETTE brand and lead creative campaigns.
- Company: Join Kenvue, a leader in everyday care with iconic brands.
- Benefits: Enjoy competitive pay, paid holidays, and learning opportunities.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on health while developing your marketing skills.
- Qualifications: Experience in marketing and brand management, preferably in FMCG.
The predicted salary is between 60000 - 75000 € per year.
Kenvue is currently recruiting for a Senior Brand Manager to join our Consumer business. Working within the Marketing Team, you will be responsible for driving the NICORETTE brand in the UK, reporting to the NICORETTE Marketing Manager, UK/Ire. You will be coaching and developing one direct report.
What you will do:
- Drive the growth of the NICORETTE brand across the UK and deliver excellent execution as per the new global operating model.
- Support the delivery of the in-year full P&L and share targets and deploy the strategy driven by the NICORETTE BTF (Brand Task Force).
- Deploy effective creative campaigns and toolkits delivered by the Nicorette BTF.
- Lead media planning and digital first initiatives across the UK, working with media partners to identify and implement media optimisations and test & learns.
- Collaborate with the Customer Development teams to address challenges and build opportunities that unlock share & category growth profitably with key retail partners.
- Shape retail ready plans (+1 year) and present to key retail partners.
- Use analytical skills to shape and size Commercial and Innovation opportunities.
- Have a deep understanding of consumer insights to influence and shape initiatives and strategy.
- Collaborate with cross functional partners to deliver excellent end to end execution.
- Support launch of strategically important NPD and ensure flawless execution.
- Lead management and reporting of Brand Marketing Expenditure (BME).
- Develop and coach a direct report.
Experience Required:
- Marketing experience in a local market with a strong track record of performance in a matrixed organisation.
- Degree level educated or equivalent experience and brand management experience in an FMCG environment.
- People management experience is beneficial, responsible for coaching and developing talent.
- You will have experience developing, adapting and activating content & communication plans, including media strategy and deployment, data driven marketing and a deep understanding of customer and retailer requirements.
- Strong commercial and financial acumen, including P&L development and BME management.
What we are looking for:
- Strong interpersonal skills and collaborative style.
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
- Proactive and results driven.
- Proven implementation ability and flexibility to adapt plans/challenges as they arise.
- Strong analytical, financial and business acumen skills.
- Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
What's in it for you:
- Competitive Benefit Package.
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities.
- Employee Resource Groups.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
Senior Brand Manager - Nicorette UK in Henley on Thames employer: KENVUE
Kenvue is an exceptional employer, offering a vibrant work culture where every voice is valued and contributions are recognised. With a strong commitment to employee growth through learning and development opportunities, Kenvue fosters an environment that encourages innovation and collaboration, all while providing a competitive benefits package. Located in Reading, Berkshire, the hybrid working model allows for flexibility, making it an ideal place for those seeking meaningful and rewarding careers in brand management.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Nicorette UK in Henley on Thames
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Kenvue. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Kenvue's brands and their market strategies. Show them you're not just another candidate; you're genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Brand Manager role. Highlight your achievements in brand management and how you can drive growth for Nicorette.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Kenvue team.
We think you need these skills to ace Senior Brand Manager - Nicorette UK in Henley on Thames
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for brand management and consumer insights shine through. We want to see how excited you are about the NICORETTE brand and how you can contribute to its growth!
Tailor Your CV:Make sure to customise your CV to highlight relevant experience in FMCG and brand management. We love seeing how your skills align with what we're looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role. Avoid fluff and focus on what matters!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at KENVUE
✨Know Your Brand Inside Out
Before the interview, dive deep into the Nicorette brand. Understand its history, current market position, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Be ready with examples of how you've analysed consumer insights or financial data to shape strategies. This will highlight your strong analytical and commercial acumen, which is crucial for the role.
✨Demonstrate Collaborative Spirit
Kenvue values teamwork, so be prepared to share examples of how you've successfully collaborated with cross-functional teams. Highlight any experiences where you influenced others or worked together to overcome challenges, showcasing your interpersonal skills.
✨Be Ready to Discuss Creative Solutions
Think of instances where you've had to adapt plans or come up with creative solutions to problems. Kenvue appreciates a proactive attitude, so sharing these experiences will show that you're results-driven and flexible, qualities they are looking for in a Senior Brand Manager.
