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- Tasks: Lead Listerine's HCP marketing strategy and campaigns across Northern Europe.
- Company: Join Kenvue, a powerhouse of iconic brands like Listerine and Neutrogena, driven by science and care.
- Benefits: Enjoy paid holidays, volunteer time, and opportunities for learning and development.
- Why this job: Be part of a dynamic team shaping the future of healthcare marketing with impactful brands.
- Qualifications: Experience as a Senior Brand Manager or equivalent, ideally in HCP marketing.
- Other info: Hybrid working policy with an office move to Reading planned for 2026.
The predicted salary is between 43200 - 72000 £ per year.
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
This position is based at our High Wycombe office (hybrid working policy). Kenvue plans to move offices to Reading in Q1 2026.
Who We Are
At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
We have a great opportunity for a Senior Brand Manager to join our business. Working within the HCP Engagement Team in Marketing, you will be responsible for leading Listerine HCP engagement in Northern Europe, reporting to the HCP Engagement Lead. You will have a dotted line relationship with the Listerine consumer squad, including providing critical local insights to the Listerine Global Brand Development Team, shaping global HCP engagement and content needs, with responsibility for executing in NE, in accordance with our Global Operating Model.
You will be responsible for leading all aspects of Listerine omni-channel Professional Marketing mix, including adaptation of targeted materials, sales force detailing assets and training, plus delivering strong presence at key HCP conferences, building KOL and professional organisation relationships, media planning, digital asset creation and customer journey planning, PR, seminars and speaker meetings.
What you will do
- Develop the Listerine HCP Marketing plan (1-3+ years) and execute with excellence
- Input and lead on key elements of Listerine Annual Brand Planning (ABP) process as HCP lead
- Lead strategically important initiatives for Listerine HCP Marketing and adapt Consumer or Global materials for HCPs to maximise success
- As Priority BMC advisor, support the development and launch of key claims and messaging for Healthcare Professions tailored to relevant audiences (dental professionals and dental hygienists)
- Manage key Listerine professional relationships
- Lead the adaptation and execution of Listerine HCP marketing campaigns with a digital first focus
- Adapt targeted materials, sales force detailing assets and training, media, digital, PR, alongside KOL development, seminars and speaker meetings
- Lead on Listerine presence at key HCP conferences
- Work with media agencies and partners to identify and implement media optimisations and test and learns
- Manage a significant HCP marketing budget
- Measure, monitor and optimise HCP campaigns and track key performance indicators
- Work closely with the Listerine consumer squads and cross functional teams to ensure a fully integrated HCP plan as part of the total Masterbrand strategy
- Understand internal Healthcare compliance restrictions to ensure compliance
Qualifications Experience Required
- Experience at Senior Brand Manager level or equivalent
- Ideally experience in HCP marketing and events, including a good understanding of the health care landscape in the UK
- Degree level educated or equivalent experience and brand management experience in an FMCG environment
- Experience developing, adapting and activating content and communication plans relevant to a specific HCP target audience, including media strategy and deployment and data driven marketing
What we are looking for
- Strong interpersonal and people management skills and collaborative style, able to work with multiple stakeholders simultaneously and influence both upwards and downwards
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges
- Proactive and results driven, creates a sense of urgency for direct reports and team members to meet objectives. Enjoys bringing new ideas to the table and holds others accountable
- Proven implementation ability and flexibility to adapt plans/challenges as they arise
- Strong analytical and influencing skills and known to work as a self-directed decision-maker
- Ability and experience in analysing data quickly and inferring insights to act and move forward
- The ability to master complexity and communicate clearly with strong impact
What’s in it for you
- Paid Company Holidays, Paid Vacation, Volunteer Time and More!
- Learning and Development Opportunities
Primary Location: Europe/Middle East/Africa-United Kingdom-England-High Wycombe
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
HCP Senior Brand Manager - Listerine employer: KENVUE
Contact Detail:
KENVUE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land HCP Senior Brand Manager - Listerine
✨Tip Number 1
Familiarise yourself with the Listerine brand and its current marketing strategies. Understanding their recent campaigns and how they engage with healthcare professionals (HCPs) will give you a solid foundation to discuss your ideas during interviews.
✨Tip Number 2
Network with professionals in the HCP marketing field, especially those who have experience with dental products. Attend relevant conferences or webinars to build connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on HCP engagement.
✨Tip Number 4
Research Kenvue's company culture and values, particularly their focus on science and care. Tailor your conversations to reflect how your personal values align with theirs, which can help you stand out as a candidate who fits well within their team.
We think you need these skills to ace HCP Senior Brand Manager - Listerine
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in HCP marketing and brand management. Use specific examples that demonstrate your ability to lead marketing initiatives and manage relationships with healthcare professionals.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Listerine brand and how your background aligns with the role. Mention your understanding of the healthcare landscape in the UK and how you can contribute to Kenvue's goals.
Showcase Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data to inform marketing strategies or measure campaign success, as this is crucial for the role.
Highlight Interpersonal Skills: Since the role requires collaboration with multiple stakeholders, make sure to highlight your interpersonal and people management skills. Share instances where you've successfully influenced others or worked in a team to achieve objectives.
How to prepare for a job interview at KENVUE
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Listerine and its position in the market. Familiarise yourself with recent campaigns, product innovations, and how they engage with healthcare professionals. This will show your passion and commitment to the brand.
✨Demonstrate Your HCP Marketing Knowledge
Be prepared to discuss your experience in HCP marketing specifically. Highlight any relevant projects you've worked on, especially those that involved adapting consumer materials for healthcare professionals. This will demonstrate your ability to tailor strategies effectively.
✨Showcase Your Analytical Skills
Since the role requires measuring and optimising campaigns, be ready to talk about how you've used data to inform your decisions in past roles. Provide examples of how you've tracked KPIs and adjusted strategies based on insights.
✨Emphasise Collaboration and Influence
The job involves working with multiple stakeholders, so illustrate your interpersonal skills. Share examples of how you've successfully collaborated with teams or influenced others to achieve common goals, particularly in a marketing context.
