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- Tasks: Join us as an HCP Marketing Specialist, executing marketing strategies and supporting healthcare professionals.
- Company: Kenvue is a leading company with iconic brands like NEUTROGENA and TYLENOL, dedicated to everyday care.
- Benefits: Enjoy a competitive benefits package, paid holidays, and learning opportunities in a hybrid work environment.
- Why this job: Make a real impact in healthcare marketing while working in a supportive and innovative culture.
- Qualifications: Bachelor's degree in Pharmacy or Marketing; 2-5 years of relevant experience preferred.
- Other info: This role involves travel across the GCC and offers a chance to work with a global team.
The predicted salary is between 36000 - 60000 £ per year.
Kenvue Is Currently Recruiting For A:
HCP Marketing Specialist
What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role Reports To:
Professional Marketing Manager
Location:
Europe/Middle East/Africa, United Arab Emirates, Dubai, Dubai
Work Location:
Hybrid
What You Will Do
Kenvue is currently recruiting for:
HCP Marketing Specialist
This position reports into the Professional Marketing Manager and is based in Dubai, UAE.
What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands – including NEUTROGENA, AVEENO, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to: Professional Marketing Manager
Location: Dubai, UAE
Travel: 20%
What You Will Do
- Ensures execution of HCP/professional business plans across GCC to meet current & future needs and expectations for Kenvue – Self Care (OTC portfolio), Skin Health (Aveeno, Neutrogena) & Essential Health (Listerine, Johnson’s Baby, Aveeno Baby)
- Responsibilities include but are not limited to: supporting execution of HCP marketing strategy, executing Kenvue’s participation in HCP conferences, development and/or adaptation of HCP marketing materials, HCP samples order placement and sample communication with distributors, HCP budget tracking, organizing trainings for the Medical Reps and distributor teams, joining Medical Sales reps in the field and providing recommendations based on HCP insights/feedback, ensuring all HCP-involving activities meet internal Healthcare Compliance (HCC) requirements, closely monitoring field force metrics/KPI performance using available tools & dashboards, etc.
- Supports the HCP Marketing Manager with all HCP marketing activities (resources, budget, implementation plans, business insights)
- Performs double visits with the distributors’ medical sales reps to collect first-hand HCP feedback/insights and to supervise/analyze medical F2F detailing efforts (communication effectiveness, call quality, objection handling, dissemination of key brand messages, etc)
- Leads the implementation of digital HCP omni-channel approach (rep-triggered emails, webinars, pre- and post-congress HCP digital comms, etc)
- Keeps track of Professional/HCP marketing budgets, including PO raising
- Responsible for leading and executing Healthcare Compliance (HCC) processes related to HCP-involving activities (educational conference sponsorships, promotional HCP contracts, HCP content creation, etc)
- Geographical scope: GCC (KSA, UAE, Kuwait, Qatar, Bahrain, Oman)
Key Responsibilities
Supports execution of HCP marketing strategy
- Leads on operational aspects of HCP marketing plans
- Leads HCP samples process from A to Z (sample forecast and alignment with local distributor teams, sample order placement, follow-up on shipment and delivery)
- Adapts HCP marketing materials in collaboration with GCC Brand Managers and GCC HCP Marketing Manager to reflect latest Global/EMEA strategy, latest claims, new scientific studies, etc
- Works with Regulatory & Medical Affairs for approval of HCP communication materials where needed.
- Executes Kenvue’s participation in HCP conferences (arrange logistics with event organizers, work on booth designs with agencies, ensure sample & HCP material readiness, etc)
- Drives digital HCP communications (emailers) by liaising with content agency and CRM agency; provides recommendations for further developing HCP omni-channel approach (e.g. WhatsApp communications, HCP online learning modules)
Ensures adherence to Kenvue Healthcare Compliance policies for all activities involving HCPs (where required)
- Work closely with Kenvue Healthcare Compliance (HCC) team and Brand Managers to prepare all pre- and post-event documentation (HCP CV, HCP identification form, proof of attendance, proof of delivery, etc)
- Advise on and/or calculate Fair-Market-Value (FMV) for all HCP engagements using internal company FMV tools
F2F Detailing Supervision
- Joins Medical Sales Reps and Supervisors in the field for double visits
- Provides recommendations and shares ideas (e.g. content adaptations, claim reviews, other activations, etc) based on first-hand HCP feedback/insights
- Acts as independent supervisor of detailing quality and effectiveness and shares recommendations based on learnings
- Attends RTDs (Round Table Discussions) to assess meeting quality and effectiveness and shares recommendations for improvement (if required)
- Needs to be able to travel across GCC
Field force Performance Tracking
- Closely monitors field force metrics/KPI performance using available CRM tools/dashboard (reach, actual vs planned visits, average frequency, acquisition of HCP first-party data, digital reach, etc)
- Prepares data on reps’ KPI performance for monthly rep KPI reviews with local distributor teams and Commercial Managers
HCP Marketing Intelligence/Research
- Support brand teams and HCP Marketing Manager with market research activities involving HCPs, alongside CBI
Organization of Field force Training
- Coordinate the preparation of training materials for reps, as required, in accordance with SOPs and European processes
- Co-lead the development of a training curriculum/calendar for Sales Representatives and Pharmacy teams as required, alongside HCP Marketing Manager
Required Qualifications
What we are looking for
- Bachelor’s degree in Pharmacy, Business Administration, Marketing, or closely related specialty. Post-graduate education or equivalent experience in health care markets is desirable.
- 2-5 years of Pharma, OTC and/or Consumer Health experience
- Experience from a multi-national or regional company in preferably Pharma or FMCG
- Experience in medical detailing / HCP communication, with specific experience of the Middle East marketplace regarded as an advantage
- Excellent Verbal and written English (Arabic or French will be added value)
- Standard computer skills. Must be familiar with Excel, PowerPoint, Word, etc. Project management tools is a plus
- Google Analytics, IQVIA, Nielsen
Top Skills:
Key Competencies and Skills Required:
- Experience in working with medical detailing / HCP communication and SFA/SFE tools and metrics (e.g. Veeva, iConnect, OCE, etc.)
- Understanding of HCP/professional KPIs and metrics
- Digital Experience (content, campaign development, metrics, website go-live)
- Proven track record in executing activations/projects with excellence and with attention to detail
- Influencing without authority
- Strategic mindset & collaboration
Others:
- Experience in new communication development and working with different agencies
- An aptitude for innovation
- Well-structured, focused & setting clear priorities
- Proven self-starter with strong initiative, enthusiasm for business, and results orientation.
- Open to new ideas
- Feedback – Receiving & Giving feedback ability
- Organizational Skills – Able to manage periods of heavy and conflicting demands
- Proactive & Self confident
- High Ethical standards
- Must be able to work well in cross-functional teams
- Must be a good communicator, written and verbal
- Excellent interpersonal skills, with the ability to lead through influence
- Excellent project management skills
- Strong analytical skills
- Strong problem-solving skills
- Must be able to travel across the GCC (KSA, UAE, Kuwait, Qatar, Bahrain, Oman)
What’s In It For You
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, & More
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation. #J-18808-Ljbffr
HCP Marketing Specialist employer: KENVUE
Contact Detail:
KENVUE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land HCP Marketing Specialist
✨Tip Number 1
Familiarise yourself with Kenvue's iconic brands and their market positioning. Understanding the unique selling points of products like NEUTROGENA and LISTERINE will help you articulate how you can contribute to their HCP marketing strategies.
✨Tip Number 2
Network with professionals in the healthcare marketing field, especially those with experience in the GCC region. Attend relevant industry events or webinars to connect with potential colleagues and gain insights into the local market dynamics.
✨Tip Number 3
Brush up on your knowledge of digital marketing tools and analytics, as Kenvue is looking for someone who can drive digital HCP communications. Being able to discuss your experience with platforms like Google Analytics or CRM tools will set you apart.
✨Tip Number 4
Prepare to demonstrate your understanding of healthcare compliance processes. Familiarise yourself with the regulations that govern HCP interactions in the GCC, as this knowledge will be crucial in ensuring adherence to Kenvue's policies.
We think you need these skills to ace HCP Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in HCP marketing, particularly in the Pharma or OTC sectors. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for healthcare marketing and your understanding of Kenvue's brands. Mention specific experiences that align with the responsibilities listed in the job description.
Showcase Relevant Skills: Emphasise your skills in digital marketing, project management, and HCP communication. Provide examples of how you've successfully executed marketing strategies or campaigns in previous roles.
Highlight Cultural Fit: Kenvue values a workplace culture where every voice matters. In your application, express how your personal values align with their commitment to care, trust, and innovation.
How to prepare for a job interview at KENVUE
✨Understand Kenvue's Values
Before the interview, take some time to research Kenvue's core values and mission. Understanding their commitment to science and care will help you align your answers with what they value in a candidate.
✨Showcase Relevant Experience
Be prepared to discuss your previous experience in HCP marketing or related fields. Highlight specific projects where you successfully executed marketing strategies or collaborated with healthcare professionals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle real-world challenges in HCP marketing. Think of examples from your past experiences that demonstrate your strategic mindset and collaboration skills.
✨Ask Insightful Questions
At the end of the interview, ask thoughtful questions about the role, team dynamics, and Kenvue's future plans. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.
