eCommerce Insights and Performance Excellence Lead in Reading

• Kenvueは現在、以下求人を募集しております。 e Commerce Insights and Performance Excellence Lead
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Role reports to

Commercial Director, Northern Europe

場所

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

勤務地

• ハイブリッド
• あなたがすること e Commerce Insights & Performance Excellence Lead (L26)
• Role Purpose

Own e Commerce performance intelligence across Northern Europe, translating data into sharp commercial decisions that accelerate Net Trade Sales (NTS), improve ROI, and embed a high‑performance, insight‑led culture across customer and functional teams.

This role acts as the commercial performance engine for e Commerce—connecting financials, execution and digital shelf excellence to drive sustained growth with customers.

Reporting line

e Commerce Director, Northern Europe

Scope

Pureplay (Amazon, The Hut Group, Ocado), Omnichannel (Tesco. com, Boots. com etc.) with input into EMEA‑level reporting and initiatives.

• Key Accountabilities
• 1. Performance & KPI Ownership
• Own the Northern Europe e Commerce performance framework, defining a clear set of financial, executional and digital shelf KPIs across NTS, e NTS%, GP, EPOS, Market Share and Digital Shelf scores.
• Track performance against NE e Commerce OKRs, highlighting risks, opportunities and corrective actions with pace and clarity.
• Establish robust performance review cadence (e. g MBR), ensuring insights translate into clear actions and follow‑up.
• Track and analyse omnichannel customer P&L, enabling data‑driven prioritisation of investments and resources.
• 2. Commercial & Category Insights
• Lead continuous analysis of e Commerce campaigns and activations, including ROI measurement and retail media benchmarking, to inform future investment decisions.
• Act as the commercial insights lead for Amazon AVN, shaping 1–3 year business plan building blocks and in‑year course correction.
• Partner with Publicis and internal Retail Excellence teams to deliver actionable insights that support JBPs, AVNs and customer negotiations.
• Lead analysis of portfolio optimisation (PMPI, Spike, bundles, NPD and new portfolio initiatives) to support RGM strategy and margin delivery.
• Identify category growth opportunities through customer journey improvements, search, taxonomy and branded execution.
• Proactively share insights with EMEA and support regional initiatives that drive commercial excellence.
• 3. Digital Shelf & On‑Site Excellence
• Own performance analysis and reporting of the digital shelf using NIQ and other tools, delivering proactive and actionable insights to stakeholders.
• Define data‑led prioritisation frameworks for digital shelf improvements in line with commercial and customer priorities.
• Set performance direction for Digital Shelf strategy across Core and Spike brands/SKUs, underpinned by clear data rationale.
• Lead onsite performance audits across key levers (search, taxonomy, content, A+ usage).
• Act as the data‑level owner for digital shelf suppliers, ensuring data accuracy, benchmarking consistency and scoring robustness.
• Lead local set‑up and integration of new digital shelf suppliers.
• 4. Data, Tools & Capability Building
• Develop and maintain a robust single source of truth for e Commerce performance, including automated EPOS and NTS reporting.
• Track and analyse performance across customers and channels, ensuring clarity, consistency and transparency of data.
• Build tools, dashboards and visualisations that translate complexity into clear commercial insight.
• Empower stakeholders to self‑serve standard data through training, guidance and clear governance of dashboards and tools.
• Champion a data‑driven, test‑and‑learn mindset, embedding analytical thinking into everyday commercial decisions.
• 5. Category & CBI Collaboration
• Own identification of market share trends (growth and decline), diagnosing root causes and recommended corrective actions.
• Identify must‑win opportunity areas and support CDMs in the development of BIC strategy.
• Lead compelling e Commerce data storytelling for Commercial Directors, Media and Brand teams to support investment cases and decision making.
• Work closely with CBI and Category teams to align insights and strengthen cross‑functional impact.
• Success Looks Like
• e Commerce performance data is trusted, visible and used consistently to drive investment decisions.
• Improved ROI across retail media, ecommerce and digital shelf initiatives.
• Sharper digital shelf execution translating into tangible NTS and share growth.
• A step‑change in data confidence & reporting, pace of decision‑making and performance ownership across Northern Europe.

Qualifications & Experience

• Master’s degree (preferred) in Marketing, Finance, Information Technology or another analytical/business discipline.
• 5+ years’ experience in e Commerce, digital analytics, commercial insights or performance excellence roles.
• Proven ability to translate complex data into clear, actionable commercial recommendations for senior stakeholders.
• Strong balance of analytical capability (“numbers‑driven”) and strategic thinking, with a bias for action.
• Self‑starter with an entrepreneurial mindset, comfortable operating with ambiguity and pace.
• Strong stakeholder management skills; able to influence without authority in cross‑functional environments.
• Advanced Microsoft Office skills, particularly Excel and Power Point.
• Experience building dashboards and visualisations using BI tools (Tableau, Power BI or similar).
• Solid understanding of key data suppliers (e. g. Dunnhumby, IRI, Nielsen, NIQ).
• Excellent project management and prioritisation skills in a fast‑paced, evolving environment.
• Passion for e Commerce, digital media and emerging technology trends.
• Fluent English.
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