At a Glance
- Tasks: Drive the growth of the NICORETTE brand and execute creative campaigns.
- Company: Join Kenvue, a leader in everyday care with iconic brands.
- Benefits: Enjoy competitive pay, paid holidays, and learning opportunities.
- Other info: Hybrid working environment with excellent career development prospects.
- Why this job: Make a real impact on health and wellness while developing your career.
- Qualifications: Marketing experience and strong analytical skills required.
The predicted salary is between 60000 - 75000 € per year.
Kenvue is currently recruiting for a Senior Brand Manager - Nicorette UK. This position is based at our Reading office (hybrid working policy). At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
We now have a great opportunity for a Senior Brand Manager to join our Consumer business. Working within the Marketing Team you will be responsible for driving the NICORETTE brand in the UK, reporting to the NICORETTE Marketing Manager, UK/Ire. You will be coaching and developing one direct report.
What you will do:
- Drive the growth of the NICORETTE brand across the UK and deliver excellent execution as per the new global operating model.
- Support the delivery of the in-year full P&L and share targets and deploy the strategy driven by the NICORETTE BTF (Brand Task Force).
- Deploy effective creative campaigns and toolkits delivered by the Nicorette BTF (Brand Task Force).
- Lead media planning and digital first initiatives across the UK, working with media partners to identify and implement media optimisations and test & learns.
- Collaborate with the Customer Development teams to address challenges and build opportunities that unlock share & category growth profitably with key retail partners.
- Shape retail ready plans (+1 year) and present to key retail partners.
- Use analytical skills to shape and size Commercial and Innovation opportunities.
- Have a deep understanding of consumer insights to influence and shape initiatives and strategy.
- Collaborate with cross functional partners to deliver excellent end to end execution.
- Support launch of strategically important NPD and ensure flawless execution.
- Lead management and reporting of Brand Marketing Expenditure (BME).
- Develop and coach a direct report.
Experience Required:
- Marketing experience in a local market with a strong track record of performance in a matrixed organisation.
- Degree level educated or equivalent experience and brand management experience in an FMCG environment.
- People management experience is beneficial, responsible for coaching and developing talent.
- You will have experience developing, adapting and activating content & communication plans, including media strategy and deployment, data driven marketing and a deep understanding of customer and retailer requirements.
- Strong commercial and financial acumen, including P&L development and BME management.
What we are looking for:
- Strong interpersonal skills and collaborative style.
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges.
- Proactive and results driven.
- Proven implementation ability and flexibility to adapt plans/challenges as they arise.
- Strong analytical, financial and business acumen skills.
- Demonstrates ability and experienced in analysing data quickly and inferring insights to act and move forward.
What’s in it for you:
- Competitive Benefit Package.
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities.
- Employee Resource Groups.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Senior Brand Manager - Nicorette UK in Reading employer: Kenvue-1
Kenvue is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration. With a hybrid working model based in Reading, employees benefit from competitive packages, extensive learning and development opportunities, and the chance to make a meaningful impact on millions of lives through iconic brands like Nicorette. Join a diverse team where your growth is nurtured, and your contributions are valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - Nicorette UK in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. For a role like Senior Brand Manager at Kenvue, understanding their iconic brands and recent campaigns will help you stand out and show your passion.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. Highlight your marketing successes and how you've driven brand growth in previous positions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Kenvue team.
We think you need these skills to ace Senior Brand Manager - Nicorette UK in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your relevant experience in brand management and any specific achievements that align with Kenvue's values and goals.
Craft a Compelling Cover Letter:Your cover letter should tell your story! Share why you're passionate about the Nicorette brand and how your skills can contribute to its growth. Keep it engaging and personal, showing us your personality.
Showcase Your Analytical Skills:Since the role requires strong analytical skills, be sure to mention any experience you have with data analysis or market insights. We want to see how you can use data to drive brand strategy!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Kenvue.
How to prepare for a job interview at Kenvue-1
✨Know Your Brand Inside Out
Before the interview, dive deep into the Nicorette brand. Understand its history, values, and current market position. Be ready to discuss how you can drive its growth and what innovative strategies you could implement.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, prepare examples of how you've used data to inform marketing decisions in the past. Highlight any successful campaigns where your insights led to measurable results.
✨Demonstrate Collaborative Spirit
Kenvue values teamwork, so be prepared to share experiences where you've successfully collaborated with cross-functional teams. Discuss how you’ve influenced others and navigated challenges to achieve common goals.
✨Prepare for Creative Problem Solving
Think of specific challenges you've faced in previous roles and how you creatively solved them. Kenvue is looking for proactive candidates who can adapt plans as challenges arise, so showcase your flexibility and innovative thinking.
