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- Tasks: Lead research to turn customer insights into impactful strategies for KFC.
- Company: Join KFC, a beloved brand serving communities since 1939.
- Benefits: Enjoy hybrid working, early finishes, and generous holiday allowance.
- Why this job: Be the voice of the customer and shape the future of KFC.
- Qualifications: 5+ years in insights or analytics with strong data skills.
- Other info: Dynamic team environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to KFC. Home of the real ones. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.
The Team: Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.
ABOUT THE ROLE: As our Insight Manager, you’ll be the voice of the customer and the truth behind the numbers. You’ll help us really understand what’s happening in the market right now - and spot where the next big opportunities are coming from. You’ll balance today vs tomorrow: optimising performance in the here and now, while shaping the insights that fuel future growth. You’ll sit in our Insight Hub within the Strategy & Innovation Team, part of an award-winning Marketing team at one of the UK’s biggest, boldest and most-loved brands. If you love data, love digging into what makes people tick, and love being part of a high-performing team that backs each other - this one’s for you.
WHAT WILL YOU SPEND YOUR TIME DOING?
- Turning Insight into Impact: Lead ad hoc qualitative and quantitative research, partnering with agencies and internal teams from brief to debrief. Connect the dots between tracking data, past research, market insight and commercial performance to answer real business questions. Create clear, compelling insight outputs — decks, dashboards and summaries that turn data into action.
- Market & Competitor Smarts: Work with agencies to track market and competitor performance, helping shape commercial strategy. Keep a close eye on competitor pricing, promotions, launches, brand activity and product ranges. Triangulate multiple data sources to uncover trends, risks and growth opportunities.
- Brand Health & Customer Understanding: Analyse brand health and perception data (YouGov, Savanta or similar) to build a single, trusted view of brand performance. Make sure the customer voice is loud and clear in decision-making.
- Strategic Support: Feed insight into big strategic moments, including the annual brand planning cycle. Partner closely with Marketing, Commercial Finance, Operations and Menu teams so insight isn’t just interesting — it’s used. Keep everything anchored to long-term, customer-first business goals.
WHAT WE LOVE FROM YOU:
- EXPERIENCE: 5+ years’ experience working in insight or analytics teams. Hands-on experience with brand tracking tools (YouGov, Savanta or similar). Strong analytical capability across multiple data sets — brand, market, pricing and competitor data. Confident Excel skills (pivots, lookups, data manipulation). Experience leading ad hoc qual and quant research projects end to end. Proven ability to bring the customer voice into the heart of the business. A natural storyteller who can turn data into insight people actually act on.
ABOUT YOU: You’re data-driven, not data-blind - you use insight to inform decisions, not replace judgement. You challenge the status quo and aren’t afraid to shake things up when yesterday’s answers won’t win tomorrow. You can simplify the complex and turn insight into commercial reality. You roll up your sleeves, get stuck in, and deliver — not just recommend. You build strong, trusted relationships and thrive as part of a total team. You’re curious about customers and confident communicating what really matters.
And you’re also:
- A genuine team player
- A self-starter with energy, curiosity and adaptability
- Hungry to learn and thrive in a small, mighty team
- A practical problem-solver with strong commercial instincts
- Obsessed with pace, quality and getting things done
- Comfortable working in a fast-moving environment where priorities can shift
What’s in it for you: We offer benefits that make your life that little bit easier — because we know the juggle is real. From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.
- Hybrid working from our Woking RSC (just 24 mins from London)
- Up to 11% company pension contributions
- Fri-Yay finishes at 1pm every Friday
- 25 days’ holiday (plus bank hols)
- 5 Live Well Days a year, just for you
- Bonus scheme linked to company & personal performance
- Private healthcare, Digital GP access & mental health coaching
- Enhanced parental leave and flexible return options
- Study support, income protection, life cover & more
- And yes — 25% off the chicken
Apply (Go on... do it) – send us your CV and answer a couple of app questions. Intro call with our Talent Team. Virtual call with Hiring Manager + an excel task. Virtual call with a stakeholder. Ready? We hope so, if you’re ready to be part of our community, now’s the time to apply. Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Insight manager in Woking employer: Kentucky Fried Chicken (KFC)
Contact Detail:
Kentucky Fried Chicken (KFC) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight manager in Woking
✨Tip Number 1
Get to know KFC inside out! Research their values, culture, and recent campaigns. This way, when you chat with them, you can show you're not just another candidate but someone who genuinely gets what they're about.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes open doors that applications alone can't.
✨Tip Number 3
Prepare for your interviews by practising common questions and thinking about how your experience aligns with the role. Use real examples to showcase your skills and make sure to highlight your passion for insights and data.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the KFC family.
We think you need these skills to ace Insight manager in Woking
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show us what makes you unique and how you can contribute to our team.
Tailor Your CV: Make sure your CV is tailored to the Insight Manager role. Highlight your experience with data analysis and customer insights, and connect your past achievements to what we’re looking for in this position.
Showcase Your Storytelling Skills: We love a good story! In your application, demonstrate how you've turned data into actionable insights in the past. Use examples that showcase your ability to communicate complex information clearly.
Apply Through Our Website: Don’t forget to apply through our official website! It’s the best way to ensure your application gets to us directly and shows you’re serious about joining the KFC family.
How to prepare for a job interview at Kentucky Fried Chicken (KFC)
✨Know Your Data
As an Insight Manager, you'll need to demonstrate your analytical skills. Brush up on your experience with brand tracking tools like YouGov or Savanta. Be ready to discuss specific examples of how you've used data to drive decisions and uncover insights.
✨Connect the Dots
Show that you can link various data sources to tell a compelling story. Prepare to explain how you've previously turned complex data into actionable insights. Think about times when your insights led to real business impact and be ready to share those stories.
✨Be Customer-Centric
KFC values the customer voice, so come prepared to discuss how you've incorporated customer feedback into your work. Think about specific projects where you ensured the customer's perspective was front and centre in decision-making.
✨Collaborate and Communicate
Highlight your teamwork skills and ability to build strong relationships. Prepare examples of how you've partnered with different teams, such as Marketing or Operations, to ensure insights are not just interesting but also actionable. Show that you're a natural communicator who can simplify complex ideas.
