At a Glance
- Tasks: Drive sales growth and build partnerships to increase visitor numbers at Kents Cavern.
- Company: Join Kents Cavern, a unique prehistoric attraction with huge commercial potential.
- Benefits: Competitive salary and the chance to make a real impact.
- Other info: Make a measurable impact in a dynamic and ambitious environment.
- Why this job: Be part of an exciting opportunity to shape strategy and drive growth.
- Qualifications: Motivated, target-driven, and skilled in relationship building.
The predicted salary is between 40000 - 50000 € per year.
An Exciting Opportunity to Drive Significant Commercial Growth. Kents Cavern is one of the UK’s most extraordinary prehistoric attractions — a world-famous natural cave system with a rich heritage, incredible visitor experience, and huge untapped commercial opportunity. We are looking for an ambitious, highly driven, commercially focused Sales Manager to lead and significantly grow our Groups, Schools and Coach business. This is a high-impact sales role for someone who thrives on building pipelines, developing partnerships, opening doors, and delivering results. You will be laser focused on increasing visitor volume, driving revenue growth, and positioning Kents Cavern as a must-visit destination for educational visits, coach operators, tour groups and organized travel.
This is an exciting opportunity for someone who wants ownership, visibility, and the chance to make a genuine commercial impact within a growing visitor attraction business.
The Role
As Sales Manager, you will own and drive all sales activity across:
- Schools and educational visits
- Coach operators and group travel
- Tour operators
- Group bookings
- Travel trade partnerships
- Private group experiences
Your focus will be clear:
- Generate high-volume visitor growth
- Increase bookings and revenue
- Build strong long-term partnerships
- Create proactive sales pipelines
- Deliver and exceed commercial targets
You will spend your time identifying opportunities, building relationships, converting leads, and ensuring Kents Cavern is front of mind within the education and group travel sectors. This role requires energy, resilience, commercial instinct and a relentless focus on results.
Key Responsibilities
- Drive Sales Growth
- Deliver ambitious sales targets and revenue budgets across schools, groups and coaches.
- Proactively identify and secure new business opportunities.
- Build strong relationships with coach operators, schools, educational organisations and group travel partners.
- Develop repeat business through excellent relationship management and follow-up activity.
- Increase visitor numbers through strategic outreach and targeted sales activity.
Own the Pipeline
- Create and manage a robust sales pipeline with clear actions, priorities and conversion tracking.
- Ensure all opportunities are followed up quickly and professionally.
- Monitor performance and proactively identify risks, gaps and opportunities.
- Use data and reporting to drive improvements and maximise conversion.
Commercial Delivery
- Prepare compelling proposals, quotations and group packages.
- Maximise revenue opportunities across all group and educational bookings.
- Work closely with operational teams to ensure the visitor experience supports commercial growth.
- Collaborate with marketing teams to ensure campaigns align with group and schools objectives.
External Engagement
- Represent Kents Cavern confidently within the tourism, education and travel sectors.
- Attend networking events, trade events and industry meetings where appropriate.
- Build awareness of Kents Cavern as a leading destination for educational and group experiences.
What We’re Looking For
We’re looking for someone who is:
- Highly motivated and target driven
- Commercially sharp and ambitious
- Confident building relationships and winning business
- Organised, proactive and energetic
- Passionate about driving visitor growth
- Skilled at pipeline management and conversion
- Comfortable working at pace and delivering results
- A strong communicator with excellent negotiation skills
Most importantly, you must be someone who genuinely enjoys sales, thrives on achieving targets, and wants to make a measurable impact.
Success in This Role Looks Like
- Significant growth in schools, groups and coach bookings
- Strong repeat business and long-term partnerships
- Consistent achievement of revenue and visitor targets
- Clear, active and well-managed sales pipelines
- Increased market presence within education and travel sectors
- Strong confidence from senior leadership in commercial delivery
Why Join Kents Cavern?
This is a rare opportunity to join one of the UK’s most unique attractions in a role with genuine influence and visibility. You will have the opportunity to:
- Drive real commercial growth
- Shape strategy and partnerships
- Build a high-performing sales pipeline
- Work within an ambitious and growing business
- Make a direct impact on visitor numbers and revenue
If you are commercially driven, passionate about sales, and excited by the challenge of growing a major visitor attraction business, we would love to hear from you.
Sales Manager employer: Kents Cavern
Kents Cavern offers an exceptional work environment where ambitious individuals can thrive and make a significant impact. As a Sales Manager, you will enjoy a culture that values innovation and collaboration, with ample opportunities for professional growth and development. Located in one of the UK's most extraordinary prehistoric attractions, you will be part of a dynamic team dedicated to driving commercial success while enhancing visitor experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Get networking! Attend industry events, trade shows, and local meet-ups. It's all about making connections and getting your name out there. The more people you know in the education and travel sectors, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Show off your results! When you're chatting with potential employers or contacts, highlight your past successes in driving sales growth and building partnerships. Use specific numbers and examples to demonstrate how you've made an impact before.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to Kents Cavern and express your interest in the Sales Manager position. A personal touch can go a long way in showing your enthusiasm and commitment.
✨Tip Number 4
Keep your pipeline fresh! Always be on the lookout for new leads and opportunities. Whether it’s through social media, industry news, or direct outreach, staying ahead of the game will show potential employers that you’re serious about driving sales and growth.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Your Passion for Sales:When you're writing your application, let your enthusiasm for sales shine through! We want to see how much you love building relationships and driving results. Share specific examples of how you've achieved targets in the past.
Tailor Your Application:Make sure to customise your application to highlight your experience with schools, groups, and coach travel. We’re looking for someone who understands these sectors, so show us how your background aligns with our needs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Sales Manager role. Highlight your key achievements without fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Kents Cavern.
How to prepare for a job interview at Kents Cavern
✨Know Your Numbers
Before the interview, brush up on key sales metrics and figures relevant to Kents Cavern. Be ready to discuss how you've driven visitor growth and revenue in previous roles. This shows you understand the commercial landscape and can bring valuable insights.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built partnerships in the past. Whether it's with schools, tour operators, or other stakeholders, demonstrating your ability to foster strong relationships will resonate well with the interviewers.
✨Be Proactive with Ideas
Think about innovative strategies you could implement to increase visitor numbers and bookings at Kents Cavern. Presenting fresh ideas during the interview will highlight your proactive nature and enthusiasm for the role.
✨Demonstrate Your Passion for Sales
Make sure to convey your genuine love for sales and achieving targets. Share stories that illustrate your drive and resilience in overcoming challenges. This will help the interviewers see that you're not just looking for a job, but are truly excited about making an impact.
