At a Glance
- Tasks: Lead a dynamic team to optimise data strategies and enhance audience engagement.
- Company: Join Kent State University, a diverse and inclusive community focused on innovation.
- Benefits: Competitive salary, professional development, and a supportive work environment.
- Other info: Flexible working hours and opportunities for career growth.
- Why this job: Make a real impact by shaping data-driven strategies in a vibrant university setting.
- Qualifications: Bachelor's degree and six years of experience in data strategy or analytics.
The predicted salary is between 86439 - 107778 € per year.
Physical Location: Kent Campus - Kent, OH
Salary: $86,439 - $107,778
Basic Function: Leads the Engagement and Optimization Team by facilitating cross-platform data integration, audience analytics and strategic performance reporting. Through a blend of technical expertise with strategic storytelling, the position collaborates with college partners and division leads to inform and improve audience engagement, campaign planning and content delivery. Coordinates with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. Reports to Senior Associate Vice President, University Communications and Marketing (UCM) and Vice President, UCM.
As Kent State advances its digital transformation vision, the Engagement & Optimization Team (EOT) will play a foundational role in operationalizing a university-wide audience engagement data strategy. This team supports strategic, data-informed communications and marketing through unified content strategy, optimization, and measurable, personalized engagement across all platforms. These efforts span across all university communication channels and engagement systems with the goal of elevating the university's total audience engagement strategy across all user touchpoints.
Examples of Duties: Duties/essential functions may include, but not be limited to, the following:
- Collaborate with IT and other university partners to unify and optimize audience data and reporting systems.
- Identify and deploy AI tools for analytics, audience engagement, user journeys and personalization.
- Define KPIs and develop actionable insights to guide content strategy and multichannel engagement.
- Build and maintain dashboards and performance reports using data from owned channels, paid campaigns, earned media, university CRM systems and other audience engagement efforts.
- Coordinate with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university.
- Identify data-informed opportunities for improving engagement for all audiences.
- Collaborate with content creators and leadership to ensure data informs planning, testing, and optimization.
- Provide direct supervision to unclassified staff.
- Perform related duties as assigned.
Minimum Qualifications: Bachelor’s degree in data analytics, marketing analytics, computer science, information systems, statistics, digital marketing, or a related field. Six years of relevant experience in data strategy, marketing/performance analytics, or digital strategy roles.
Knowledge Of: Content optimization trends and tools, Data governance and compliance standards (FERPA, GDPR, etc.)
Skill In: Communications, including the ability to convey complex data information to users that are varied in skill and understanding of data and tools. Strong collaboration and communication skills to work with stakeholders across departments. Business intelligence platforms (e.g., Looker Studio, Power BI, Tableau). AI-powered analytics tools and machine learning applications in communications. Analytics tools (e.g., Google Analytics GA4, Tag Manager, SiteImprove).
Ability To: Synthesize data into clear insights and actionable strategies. Deploy data and integration tools necessary for full user journey analytics and reporting (e.g., Slate, Banner, Salesforce, Element 45 or like platforms).
Preferred Qualifications: Master’s degree in business analytics, digital marketing, data science, or related field. Supervisory or team leadership experience. Certification or training in: Google Analytics (GA4), Tableau, Power BI, or other dashboarding platforms, Salesforce Marketing Cloud, Slate, or CRM integration, AI tools and automation platforms (e.g., Jasper, ChatGPT for analytics, Adobe Sensei, etc.).
Working Schedule: Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor.
Additional Information: Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Senior Director, Data Strategy in Kent employer: Kent State
Kent State University is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for professionals seeking to make a meaningful impact in higher education. With a strong commitment to employee growth, the university offers numerous opportunities for professional development and advancement, particularly in the dynamic field of data strategy. Located in Kent, OH, employees benefit from a vibrant community and a smoke-free environment that prioritises well-being and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Data Strategy in Kent
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and even doing mock interviews with friends. The more prepared you are, the more confident you'll feel when it’s time to shine!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you’ve worked on relevant projects, gather them together to demonstrate your expertise. We love seeing real examples of how you’ve used data strategy to drive results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who can contribute to our mission of optimising audience engagement through data.
We think you need these skills to ace Senior Director, Data Strategy in Kent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in data strategy and audience engagement. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Storytelling Skills:Since this role blends technical expertise with strategic storytelling, include examples of how you've used data to tell compelling stories in your previous roles. We love seeing how you can turn numbers into narratives that drive engagement.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas and avoid jargon unless it's necessary. We appreciate clarity as much as we appreciate creativity!
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Kent State
✨Know Your Data Inside Out
As a Senior Director of Data Strategy, you'll need to demonstrate your expertise in data analytics and audience engagement. Brush up on the latest trends in data governance and compliance standards like FERPA and GDPR. Be ready to discuss how you've used data to inform strategic decisions in previous roles.
✨Showcase Your Storytelling Skills
This role requires blending technical expertise with strategic storytelling. Prepare examples of how you've transformed complex data into compelling narratives that drive engagement. Think about specific campaigns where your insights led to measurable improvements.
✨Familiarise Yourself with Tools
Make sure you're well-versed in business intelligence platforms like Looker Studio, Power BI, or Tableau, as well as analytics tools such as Google Analytics GA4. Be prepared to discuss how you've used these tools to build dashboards and performance reports in past positions.
✨Collaboration is Key
You'll be working closely with various stakeholders across the university. Highlight your collaboration skills by sharing experiences where you successfully coordinated with cross-functional teams. Emphasise your ability to communicate complex data insights to diverse audiences.
