At a Glance
- Tasks: Lead digital content strategy and enhance Kent State's online presence.
- Company: Join Kent State University, a diverse and inclusive community.
- Benefits: Competitive salary, professional development, and a supportive work environment.
- Other info: Opportunity for career growth and collaboration with creative teams.
- Why this job: Shape the future of digital storytelling and engage with a vibrant audience.
- Qualifications: Bachelor’s degree and experience in digital content strategy required.
The predicted salary is between 59961 - 73182 € per year.
Physical Location: Kent Campus - Kent, OH
Salary: $59,961 - $73,182
Basic Function: Guide strategic content and brand presentation across Kent State’s digital ecosystem to ensure that institutional messaging is clear, compelling and visually cohesive across digital platforms. Oversees content strategy for the university’s web presence while collaborating with campus partners to align storytelling, brand expression and audience engagement across multiple digital channels. Supports the evolution of Kent State’s digital experience through data-informed decision making, emerging AI technologies and modern digital search optimization. Reports to Executive Director, Digital Communications.
Examples of Duties: Duties/essential functions may include, but not be limited to, the following:
- Serve as a content strategist for Kent State University’s web ecosystem, ensuring content aligns with institutional brand strategy, audience needs and digital engagement goals.
- Contribute to the development and advance implementation of content strategies that support digital transformation initiatives including AI-assisted search, personalized digital experiences and evolving digital marketing practices.
- Collaborate with campus partners responsible for digital content across multiple platforms (e.g., institutional websites, enterprise communication systems and student engagement platforms) to align messaging and brand presentation.
- Write, edit and present compelling digital content; recommend strategic approaches to digital storytelling and content performance; and ensure content is clear, engaging and visually cohesive across digital platforms.
- Contribute to digital experience and web personalization initiatives that improve how audiences interact with Kent State’s digital platforms, including development of modular content structures, dynamic content strategies and platform-level user experience improvements.
- Provide strategic consultation to campus partners on content structure, digital storytelling, visual presentation and content governance.
- Analyze data from web analytics, search platforms and engagement tools to identify trends and opportunities to improve content performance.
- Establish content performance goals and measurement frameworks using analytics tools to assess audience engagement, search visibility and content effectiveness.
- Guide content optimization initiatives and/or contribute to implementation of plans to improve discoverability in modern search environments, including traditional search engines and emerging AI-driven discovery tools such as AI overviews and conversational search experiences.
- Collaborate with design and digital teams to ensure content is presented in a clear, accessible and aesthetically consistent manner across digital platforms.
- Contribute to user experience research including usability testing, analytics review and audience feedback to inform continuous improvements.
- Prepare dashboards and reports summarizing digital performance and strategic insights.
- Perform related duties as assigned.
Minimum Qualifications: Bachelor’s degree in marketing, communications, digital media, business or related field and two years of relevant experience, or six years of progressively responsible experience in the field of digital content strategy, web and digital experience or digital communications.
License/Certification: None.
Knowledge Of:
- Digital content strategy and storytelling
- Search engine optimization and evolving search technologies (SEO, GEO, AEO)
- Web analytics and data visualization tools (Google analytics, Looker Studio or similar)
- Digital brand standards and content governance
- Audience engagement strategies and digital marketing practices
Skill In:
- Strategic content planning and editorial leadership
- Digital content expertise and brand presentation
- Data interpretation and performance analysis
- Content management systems and digital publishing platforms
- Written and interpersonal communication
Ability To:
- Translate institutional goals into effective digital content strategies
- Guide cohesive messaging and visual presentation across digital platforms
- Use analytics and emerging AI tools to inform content improvements
- Collaborate effectively with cross-functional teams across a large organization
- Manage multiple strategic initiatives simultaneously
Working Schedule: Monday - Friday 8 AM - 5 PM or otherwise discussed with your supervisor.
Additional Information: Applicants must submit a resume, cover letter, and a portfolio of relevant work to be considered for this position. The portfolio should demonstrate experience in digital content strategy, creation, and execution across relevant platforms. Please note that a skills assessment may be required as part of the selection process.
Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international.
Digital Content Strategist in Kent employer: Kent State
Kent State University is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Digital Content Strategist to thrive. With a commitment to employee growth and development, the university offers opportunities to engage in innovative digital transformation initiatives while working alongside passionate colleagues in a vibrant academic environment. Located in Kent, OH, employees benefit from a supportive community that values diversity and creativity, ensuring that your contributions to digital storytelling and content strategy are both meaningful and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Strategist in Kent
✨Tip Number 1
Network like a pro! Reach out to current employees at Kent State or in the digital content space. A friendly chat can give us insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Make sure it’s visually appealing and easy to navigate, just like we want our digital platforms to be!
✨Tip Number 3
Prepare for the interview by researching Kent State’s digital presence. Understand their brand voice and think about how you can enhance their storytelling across platforms. We love candidates who come prepared!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Kent State!
We think you need these skills to ace Digital Content Strategist in Kent
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure it reflects your passion for digital content strategy and how your experience aligns with Kent State's goals. Keep it engaging and personal, showing us why you're the perfect fit.
Showcase Your Portfolio:Don't forget to include a portfolio that highlights your best work in digital content strategy. We want to see examples of your creativity and how you've successfully executed strategies across various platforms. Make it visually appealing!
Tailor Your Resume:Customise your resume to highlight relevant experience that matches the job description. Use keywords from the posting to show us you understand what we're looking for. This will help your application stand out in the crowd!
Apply Through Our Website:Make sure to submit your application through our official website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Kent State
✨Know Your Digital Content Inside Out
Before the interview, dive deep into Kent State's digital presence. Familiarise yourself with their website, social media channels, and any recent campaigns. This will help you discuss how your strategies can enhance their content and align with their brand.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used web analytics and data visualisation tools in past roles. Bring examples of how you've identified trends and improved content performance based on data insights. This will demonstrate your ability to make data-informed decisions.
✨Prepare Your Portfolio
Since a portfolio is required, ensure it highlights your best work in digital content strategy and execution. Include case studies that showcase your storytelling skills and how you've engaged audiences across various platforms. Be ready to discuss each piece in detail.
✨Collaborate and Communicate
Emphasise your experience working with cross-functional teams. Share specific examples of how you've collaborated with designers, marketers, or other stakeholders to create cohesive messaging. This will show that you can effectively guide content strategy across different departments.
