At a Glance
- Tasks: Drive digital content performance and optimise for maximum engagement across all platforms.
- Company: Join Kent State University, a diverse and inclusive community focused on innovation.
- Benefits: Competitive salary, supportive work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on data-driven decision making.
- Why this job: Make a real impact by enhancing audience engagement through cutting-edge content strategies.
- Qualifications: Bachelor's degree in relevant field and four years of experience in content optimisation.
The predicted salary is between 67706 - 86207 € per year.
Physical Location: Kent Campus - Kent, OH
Salary: $67,706 - $86,207
Basic Function: Drives tactical performance across all digital content, ensuring everything is structured for maximum visibility, discoverability, and engagement. Optimizes content for all audiences across all platforms. Applies best practices, personalization, tagging and testing strategies to continuously improve content across all university owned channels, paid campaigns, earned efforts and customer engagement systems. Reports to the Senior Director, Data Strategy.
Additional Basic Function: As Kent State advances its digital transformation vision, the Engagement & Optimization Team (EOT) will play a foundational role in operationalizing a university-wide audience engagement data strategy. This team supports strategic, data-informed communications and marketing through unified content strategy, digital experience optimization, and measurable, personalized engagement across all platforms. These efforts span all university communication and marketing channels—including web, email, mobile, social media, CRM platforms like Slate, Element451 and other distributed systems. The roles are not limited to web optimization but are designed to elevate the university's total audience engagement strategy across all touchpoints and departments. The EOT will work collaboratively across the university to guide and coordinate institutional data strategy for audience engagement and performance measurement—ensuring alignment, collaboration, and impact at scale.
Examples of Duties: Duties/essential functions may include, but not be limited to, the following:
- Perform search engine audits and implement keyword strategies across university digital platforms.
- Manage tagging, metadata and personalization structures for smarter audience targeting.
- Optimize content for all audiences across all platforms (i.e., traditional, local/location-based or AI-powered search/chat agents) to enhance user engagement and conversion.
- Provide optimization recommendations to content teams based on real-time performance metrics.
- Develop optimization strategies across all communication channels and audience engagement systems.
- Deploy AI tools for customization of content to each audience/user across all channels.
- Assist Director of Data Strategy in data strategy efforts.
- Coordinate with University Communications and Marketing (UCM) team and other university partners to research, identify and operationalize UX learnings.
- May provide direct supervision of student employees.
- Perform related duties as assigned.
Minimum Qualifications: Bachelor’s degree in marketing, digital media, communications, journalism, UX design, or a related field. Four years' professional experience in content optimization digital engagement roles or related experience.
License/Certification: Certification or training in:
- SEO platforms (SEMrush, Moz, Yoast, Screaming Frog, SiteImprove, etc.)
- Google Search Console and Google Analytics (GA4)
- AI search optimization (AEO) tools or courses
- A/B and multivariate testing platforms (e.g., Optimizely, Google Optimize)
- AI-assisted content creation tools (ChatGPT, Claude, Jasper, SurferSEO, etc.)
- Customer journey mapping tools
- UX research and optimization platforms
Knowledge Of: Search engine optimization best practices, Personalization, tagging structures, and UX testing tools.
Skill In: AI-assisted content tools (e.g., ChatGPT, Jasper, SurferSEO), Search engine platforms and performance tools (e.g., SEMrush, Moz, Screaming Frog, Siteimprove, Google Search Console).
Ability To: Communicate recommendations effectively across teams and levels, Work across multiple digital platforms and collaborate with cross-functional teams.
Working Schedule: Monday - Friday 8AM - 5 PM or otherwise discussed with your supervisor.
Additional Information: Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind. Must pass a security check. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Content Optimization Specialist in Kent employer: Kent State
Kent State University is an exceptional employer that fosters a diverse and inclusive work environment, prioritising employee growth and collaboration. As a Content Optimization Specialist at our Kent Campus, you will have the opportunity to drive impactful digital strategies while benefiting from a supportive culture that values innovation and professional development. With a commitment to work-life balance and a smoke-free campus, we ensure a healthy and engaging workplace for all staff members.
StudySmarter Expert Advice🤫
We think this is how you could land Content Optimization Specialist in Kent
✨Tip Number 1
Network like a pro! Reach out to folks in your field on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially around content optimization and audience engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Optimization Specialist in Kent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Optimization Specialist role. Highlight your experience with SEO, content optimisation, and any relevant tools you've used. We want to see how you can drive performance across digital content!
Showcase Your Skills:Don’t just list your skills—show us how you've applied them! Use specific examples from your past roles where you’ve optimised content or improved engagement. This will help us understand your hands-on experience and how you can contribute to our team.
Be Data-Driven:Since this role involves a lot of data strategy, make sure to mention any experience you have with analytics tools like Google Analytics or SEMrush. We love candidates who can back up their recommendations with data, so share those success stories!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Kent State
✨Know Your SEO Basics
Brush up on your SEO knowledge before the interview. Be ready to discuss specific tools like SEMrush or Moz, and how you've used them in past roles. This shows you’re not just familiar with the concepts but have practical experience applying them.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive content optimisation. Bring examples of how you've implemented keyword strategies or analysed performance metrics to improve engagement. This will demonstrate your analytical skills and understanding of data-driven decision-making.
✨Understand Audience Engagement
Familiarise yourself with different audience engagement strategies. Be ready to discuss how you would tailor content for various platforms and audiences. This shows that you can think strategically about content optimisation across multiple channels.
✨Collaborative Mindset
Since the role involves working with cross-functional teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you’ve coordinated with others to achieve common goals in content optimisation.
