Associate Director, Marketing and Communications, Enrollment Management in Kent

Job Title:

Associate Director, Marketing and Communications, Enrollment Management

Kent Campus - Kent, OH

Salary:

$67,706 - $76,140

Basic Function:

Oversee the development, implementation, and evaluation of integrated strategic communications plans to recruit, engage and build relationships with prospective students and families. Reports to Director, Marketing and Communications, Enrollment Management.

Additional Basic Function – if applicable:

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following:

Create and oversee integrated, strategic communications plans for all target populations within Enrollment Management CRM.

Build automated and ad-hoc digital campaigns through Enrollment Management CRM and actively monitor performance.

Provide data reports to Enrollment Management leadership detailing digital efforts through CRM.

Make recommendations to leadership on how to strengthen overall marketing and communications plans, as well as recruitment campaigns, utilizing data from CRM.

Work closely and coordinate with various Enrollment Management teams and departments to deploy targeted communications that are timely and relevant in the prospective student journey.

Collaborate with college and campus partners to build targeted communications plans that support enrollment goals.

Provide training opportunities for CRM users across the university, including campus and academic partners, to strengthen collaboration efforts.

Develop and implement digital marketing strategies designed to drive conversions, applications, and enrollment.

Develop and maintain a robust and user-friendly editorial calendar showcasing the efforts of each targeted population within the CRM.

Monitor peer and competitor marketing and communications efforts to identify trends and creative approaches.

Create compelling multichannel content for mediums including, but not limited to, email, print SMS, web, video, and social media.

Provide project management for communications related assignments.

Represent the division at various university meetings and committees.

Supervise unclassified and classified employees within the marketing and communications area.

May supervise students as assigned.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Minimum Qualifications:

Bachelor's degree in marketing, communications or relevant field and four years of experience in marketing, communications, or higher education.

License/Certification:

None.

Knowledge Of:

Building targeted communications in CRM systems such as Slate
Project management systems
Social media platforms *
Market analysis
Web analytics *
Communication metrics

Skill In:

Applying flexible marketing strategies and tactics according to market needs
Written and verbal communication, as demonstrated through experience writing for web, publications and/or marketing campaigns *
Social media activities
Management and leadership needed to supervise and motivate professional staff *
Project management *
Crafting compelling copy for a diverse range of audiences through demonstrated use of print, digital, and/or multi-media platforms *

Ability To:

Lead successful marketing campaigns *
Manage priorities with challenging deadlines and successfully multi-task *
Manage substantial detail
Work effectively in a collaborative environment
Establish and maintain cooperative working relationships with technical staff and other co-workers
Provide leadership and direction *

Preferred Qualifications – if applicable:

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which may require assessments. Assessments could take the form of interview questions, a request to provide work samples or a written or practical test to assess job related competencies.

Working Conditions / Physical Requirements:

None.

Working Schedule:

Monday - Friday 8AM - 5PM, or otherwise discussed with your supervisor.

Additional Information:

Must pass a security check.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

For official job descriptions, visit www.kent.edu/hr.

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.