At a Glance
- Tasks: Lead digital content updates, create engaging posts, and analyse social media performance.
- Company: Join Kent FA, a passionate organisation dedicated to grassroots football.
- Benefits: Gain valuable experience, develop your skills, and make a real impact in the community.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of digital marketing in sports and help grow grassroots football.
- Qualifications: Digital marketing qualification or relevant experience; creativity and strong communication skills are key.
The predicted salary is between 30000 - 40000 £ per year.
We're excited to recruit a Digital Marketing Officer to join our team. In this role, you'll lead the updating of digital content, reviewing analytics, creating engaging content and scheduling activity across Kent FA's digital platforms. The primary goal is to raise our profile, engage members and followers, and support the growth of the game through the four-year strategy, Play, Protect and Promote. Collaboration will be central to your success, working closely with stakeholders and recognising volunteers as the backbone of grassroots football.
Key Responsibilities
- Provide digital marketing and communications support for both FA and Kent FA campaigns.
- Update, maintain and oversee the Kent FA website, ensuring content is accurate, engaging and up to date.
- Use analytics to oversee, schedule and manage Kent FA social media channels, ensuring they remain a key resource for stakeholders.
- Successfully deliver newsletters to stakeholders, ensuring full GDPR compliance.
- Support the growth of the opt-in newsletter audience.
- Create engaging, high-quality content that tells the story of Kent FA programmes and stakeholders, including filming and editing short-form video content for digital channels.
- Support the Football Development Team in capturing and promoting positive case studies and best practice from across the football community.
- Analyse data to identify opportunities and implement improvements that drive engagement across digital platforms.
- Act as a custodian of the Kent FA brand, ensuring consistent and accurate use of branding and visual identity across all digital media.
- Provide social media coverage at Kent FA-led events, including County Cup Finals and Kent Rep Team activity.
- Champion and embed safeguarding and equality across all Kent FA and grassroots football activity.
- Support offline marketing activities as required, responding to Kent FA's evolving priorities.
Candidate Qualifications & Experience
The successful candidate will hold a recognised digital marketing qualification and/or demonstrate relevant experience within a digital or marketing role. They will be creative, highly organised and an excellent communicator, with the ability to think strategically and work independently. They will be confident in building and maintaining strong relationships with colleagues, stakeholders and partner organisations, and will bring a proactive, customer-focused approach to their work. A passion for delivering high-quality digital content and a commitment to continuous improvement will be essential.
Safeguarding
Kent FA is committed to safeguarding children and adults at risk. Due to the nature of this role, the successful candidate will be required to undergo a Disclosure and Barring Service (DBS) check through The FA's DBS process.
About Kent FA
At Kent FA, we're passionate about growing participation, promoting diversity and regulating the game so that everyone across our grassroots football community can enjoy it. As the digital landscape plays an ever-greater role in people's lives, making the most of our digital platforms has never been more important.
Digital Marketing Officer employer: Kent PLC
Kent FA is an exceptional employer that fosters a collaborative and inclusive work culture, dedicated to promoting grassroots football across the region. With a strong focus on employee growth, we offer opportunities for professional development and creative expression in digital marketing, all while supporting a meaningful mission to engage our community. Located in Kent, our team enjoys a vibrant environment where passion for the game meets innovative digital strategies, making every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kent PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kent PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kent PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kent PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kent PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kent PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kent PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kent PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kent PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kent PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
