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- Tasks: Lead creative B2B and B2C marketing campaigns for tech and gaming brands.
- Company: Join Kensington & PowerA, leaders in tech accessories and gaming products.
- Benefits: Enjoy hybrid work, team events, career development, and 25 days annual leave.
- Why this job: Shape the future of commercial electronics while collaborating with global partners.
- Qualifications: Experience in B2B marketing, preferably in tech or gaming; strong communication skills required.
- Other info: Opportunity for semi-regular travel and exposure to diverse markets.
The predicted salary is between 36000 - 60000 £ per year.
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At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It’s how we’ve innovated, inspired, led, learned, and succeeded for 40 years. At ACCO Brands, we design, manufacture and market branded consumer and end-user products that help people work, learn, play, and thrive. Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves as ‘The Professionals’ Choice’, and on our core values surrounding design, sustainability, quality, and support.
PowerA is a global leader in video gaming accessories. We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.
Job Summary
An exciting opportunity working for our Kensington & PowerA brands within the Technology division at ACCO Brands.
Are you passionate about tech, gaming, and driving growth through creative marketing? Kensington & PowerA have an opportunity for the ideal candidate to shape the future of commercial & consumer electronics in the UK. The Channel Marketing Manager UK will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with channel partners (resellers, etailers & distributors), sales teams, internal stakeholders, partners and a selection of marketing agencies in multiple markets across the Kensington & PowerA brands.
The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets & channels as well as increasing end user marketing lead pipeline through various marketing methods. Beyond core Channel Marketing responsibilities, this role offers the opportunity to lead selected strategic campaigns and projects that contribute directly to the ongoing development of the Kensington and PowerA brands. Your ideas and initiatives will help shape how these brands grow and connect with audiences across the UK.
This role will involve semi-regular travel.
Responsibilities
- Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition
- Build and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role
- Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis
- Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities & develop strategies & tactics to execute on those opportunities
- Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly
- Working together with local eCommerce & Digital Marketing Manager EMEA to develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners
- Working collaboratively with regional etail channel partners, ensure Kensington & PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online
- Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington & PowerA expert in relevant markets to help drive sales growth and new listings within the office channel
- Provide input into the Demand Planning/Forecasting process to ensure product availability during promotional periods
Qualifications
- Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing
- Financially & commercially astute, with budget control experience
- Self-starter who is professional, has a results driven attitude and strong work ethic. We are looking for an outgoing personality who enjoys building relationships with customers and colleagues across the globe
- The ability to work independently without day-to-day supervision & interaction
- Solid all-round experience of channel marketing
- Excellent written and spoken communication skills. Multiple European languages would be a strong advantage
- Have an innovative/entrepreneurial mind-set
What We Offer
At Kensington & PowerA, we believe that great work happens when people feel valued, supported, and inspired. That’s why we offer more than just a job — we offer a vibrant, collaborative environment and meaningful perks:
- Hybrid Work Model: working from home 2 days per week
- Team Culture: Be part of a highly supportive and collegial team across EMEA and locally in Aylesbury
- Top-Tier Work Environment: Work from our modern, fully equipped office at Millennium House in Aylesbury
- Team Events & Annual Sales Conference: Participate in regular team-building events and our annual sales conference at exciting international locations — both in EMEA and globally
- Global Collaboration: Work closely with international colleagues and partners, gaining exposure to diverse markets and perspectives
- Career Development: Opportunities to grow your skills and career in a dynamic, fast-paced industry
- 25 days annual leave, plus bank holidays
- Employer pension contribution
- Company sick pay
- Life assurance insurance
- Annual pay reviews
- Discounts and cashback benefits/reward program
- Discounted products across the ACCO portfolio
- Employee Assistance Programme
- Free car parking
- Long Service Awards
#kensington
About Us:
You know our brands. You love our brands. You just may not know they are ours.
If you have touched a PowerA gaming controller, a Five Star notebook, a Swingline stapler, a Quartet dry erase board, or a Kensington computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We\’re proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.
Apply and build a successful future with ACCO Brands.
More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.
Equal Opportunity Employer
At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, veteran status, and any other characteristic protected by applicable law. ACCO Brands believes that a diverse and inclusive work environment is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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Mid-Senior level
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Employment type
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Marketing and Sales
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Channel Marketing Manager, UK Kensington & PowerA employer: Kensington
Contact Detail:
Kensington Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager, UK Kensington & PowerA
✨Tip Number 1
Familiarise yourself with Kensington and PowerA's product lines. Understanding their offerings will help you tailor your conversations and demonstrate genuine interest during networking or interviews.
✨Tip Number 2
Leverage LinkedIn to connect with current employees at Kensington and PowerA. Engaging with them can provide insights into the company culture and the specifics of the Channel Marketing Manager role.
✨Tip Number 3
Attend industry events or webinars related to tech and gaming. Networking in these spaces can help you meet potential colleagues and learn more about the latest trends that could impact your role.
✨Tip Number 4
Prepare to discuss your experience with B2B and retail marketing strategies. Be ready to share specific examples of how you've successfully driven sales through channel partners in previous roles.
We think you need these skills to ace Channel Marketing Manager, UK Kensington & PowerA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B and retail marketing, especially within the tech or gaming sectors. Use keywords from the job description to demonstrate your fit for the Channel Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and gaming. Discuss specific examples of successful marketing campaigns you've managed and how they align with Kensington & PowerA's goals.
Showcase Your Communication Skills: Since excellent written and spoken communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your ideas. Consider including a brief example of how you've effectively communicated with partners or stakeholders in the past.
Highlight Your Innovative Mindset: In your application, emphasise your entrepreneurial spirit and innovative thinking. Provide examples of how you've developed creative marketing strategies that have driven growth or improved brand visibility in previous roles.
How to prepare for a job interview at Kensington
✨Know Your Brands
Familiarise yourself with Kensington and PowerA products. Understand their unique selling points and how they fit into the tech and gaming markets. This knowledge will help you demonstrate your passion for the brands during the interview.
✨Showcase Your Marketing Experience
Prepare to discuss your previous B2B and retail marketing experiences, especially in tech or gaming. Be ready to share specific examples of successful campaigns you've managed and how they contributed to sales growth.
✨Demonstrate Relationship-Building Skills
Since the role involves working closely with channel partners, be prepared to talk about how you've built and maintained professional relationships in the past. Highlight any strategies you've used to strengthen collaboration and drive sales.
✨Be Ready for Strategic Thinking
Think about how you would approach developing marketing plans and strategies for Kensington and PowerA. Be prepared to discuss your ideas on targeting low-hanging fruit and executing successful product launches through various channels.
