At a Glance
- Tasks: Drive sales growth and expand our vape portfolio across major UK retailers.
- Company: Fast-growing UK distribution business in the convenience and vape sectors.
- Benefits: Competitive salary, commission, remote work, and additional benefits.
- Other info: Remote role with opportunities for career advancement and personal growth.
- Why this job: Join a dynamic team and make a real impact in the booming vape market.
- Qualifications: 3+ years in FMCG sales with strong relationships in UK retail.
The predicted salary is between 36000 - 60000 £ per year.
Kenny Recruit is working with a fast-growing UK distribution business operating within the convenience and vape sectors to find an ambitious National Sales Manager to support continued national expansion. We are seeking a driven and commercially focused FMCG National Sales Executive with proven experience in the UK retail landscape, including established relationships with UK supermarket chains and convenience retail groups, to expand the vape portfolio across major national and regional retailers. This role centres on driving distribution, visibility, and growth for the vape portfolio within major retailers, cash & carry groups, wholesalers, and FMCG distributors.
The ideal candidate will have strong FMCG sales experience, preferably within vape, convenience retail, or fast-moving categories, alongside excellent relationship building skills and the ability to influence buying teams and large store-level decision-makers. You will manage existing accounts, unlock new business, and ensure our vape products deliver maximum availability and impact across all channels.
Salary: £45,000 - £55,000 per annum + commission + benefits
Working Hours: 9:00am - 5:30pm
Location: Remote
Key Responsibilities:
- Develop and execute sales strategies to drive distribution and revenue growth across all vape lines.
- Identify, pitch, and convert new business opportunities with supermarkets, cash & carry operators, wholesalers, and FMCG distributors.
- Build and maintain strong commercial relationships with buyers, category managers, store managers, and depot managers.
- Negotiate and secure direct trading agreements, ensuring competitive pricing, promotional alignment, compliance, and long-term growth.
- Ensure premium product visibility, planogram compliance, and correct placement of vape ranges across all outlets.
- Conduct regular field visits to analyse product performance, competitor vape activity, and customer insights.
- Support demand planning by monitoring stock levels, generating replenishment orders, and ensuring smooth supply flow.
- Work closely with marketing and trade teams to activate in-store promotions, POS displays, and trade marketing initiatives.
Requirements:
- 3+ years' experience in FMCG sales or national account management, ideally within the vape industry, convenience retail, or supermarket environments.
- Must have existing, proven relationships with UK supermarket buyers or category managers (e.g., Tesco, Asda, Sainsbury's, Morrisons, Co-op, Iceland, etc.).
- Strong understanding of FMCG retail structures, supermarket buying processes, wholesaler operations, and consumer behaviour.
- Proven ability to open new retail accounts and grow distribution within competitive categories.
- Ability to build trusted, long-term relationships at head-office and store level.
- Strong analytical and commercial skills with the ability to turn data into actionable plans.
Next Steps:
Shortlisted candidates will obviously be contacted for this specific role and if you haven't heard from us within a week, please assume you have been unsuccessful on this occasion. We’d love to give feedback to every applicant but due to the sheer volume of applications we receive, unfortunately this just isn’t possible. We will keep your CV on file to contact you with regards to future roles and any other advice to help you. Alternatively, feel free to contact us for a chat.
National Sales Manager employer: Kenny Recruit
Join a dynamic and rapidly expanding UK distribution business that values ambition and innovation in the convenience and vape sectors. With a strong focus on employee growth, we offer competitive salaries, commission structures, and a supportive remote work culture that fosters collaboration and success. Our commitment to building lasting relationships within the retail landscape ensures that you will have the tools and opportunities to thrive in your career while making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG and vape sectors. Attend industry events, trade shows, or even local meet-ups. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Don’t just sit back and wait for job offers to come to you. Be proactive! Reach out to companies you admire, even if they’re not hiring. A well-timed email can lead to a conversation that might just land you an interview.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Know their competitors and be ready to discuss how you can help them grow their vape portfolio. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, it’s a great way to show your enthusiasm for joining our team at StudySmarter.
We think you need these skills to ace National Sales Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Sales Manager role. Highlight your FMCG sales experience and any relationships you have with UK supermarket chains. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven growth in previous positions, especially in the vape or convenience sectors.
Showcase Your Relationships:Since building strong relationships is key for this role, make sure to mention any established connections you have with buyers or category managers. We love seeing how you can leverage these relationships to benefit our vape portfolio!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Kenny Recruit
✨Know Your Market
Before the interview, dive deep into the vape and FMCG sectors. Understand current trends, key players, and challenges. This knowledge will help you speak confidently about how you can drive distribution and growth for the company's products.
✨Showcase Your Relationships
Since established relationships with UK supermarket chains are crucial, be ready to discuss your connections. Prepare specific examples of how you've successfully negotiated with buyers or category managers in the past, highlighting your ability to influence decision-makers.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used data to inform your sales strategies. Bring examples of how you've turned insights into actionable plans that led to increased visibility and sales for previous products. This will show your analytical prowess and commercial focus.
✨Prepare for Role-Playing Scenarios
Expect to engage in role-playing during the interview, where you might need to pitch a product or negotiate a deal. Practise these scenarios beforehand so you can demonstrate your sales skills and relationship-building abilities effectively.
