Head of Growth

Kenny Recruit are working with an ecommerce modern fashionwear retailer to find a Head of Growth on a permanent basis. Our client has gone from strength to strength since launching more than a decade ago and now offer a range of items and sell across the UK, USA and Europe. You will be joining them at a time where there is real momentum, strong backing, and the freedom to invest in bold ideas but also when they are still agile enough that your work will make a visible impact, every single day.

As the Head of Growth Marketing, you will take ownership of customer acquisition and digital product performance, leading the strategic growth of the new customer base through profitable paid media and ensuring the e-commerce experience converts at its full potential. Own two key pillars of the growth strategy: performance marketing and digital product management, working closely with Brand Marketing and Product teams to drive commercial performance. Bring a strategic, data-led mindset to scaling acquisition, optimising the customer journey and unlocking sustainable growth across the digital experience.

Pay: £80,000 - £90,000 per annum (dependent on experience) + discretionary 10% bonus and other benefits

Location: Richmond - 3 days in the office

Working hours: 9am - 5pm

Responsibilities:

• Own the strategic direction and day-to-day management of paid acquisition across Meta, Google and TikTok, including budget allocation, audience strategy and bidding optimisation
• Take accountability for customer acquisition cost (CAC), balancing efficiency and scale to drive profitable growth
• Lead creative optimisation across paid channels, working closely with Brand Marketing to brief, test and iterate creative and maintain a pipeline of high-performing content
• Develop and manage a structured test-and-learn framework across creative formats, audience segments, landing pages and channel mix
• Translate product launches, restocks and seasonal priorities into effective acquisition campaigns aligned with the commercial calendar
• Identify and evaluate emerging paid channels and competitive activity, recommending where to invest, test or pull back
• Manage external agencies and platform relationships, ensuring clear accountability and strong performance
• Own the on-site customer experience as a conversion engine, from landing pages through to checkout, ensuring the digital journey is optimised for purchase completion
• Develop and manage a comprehensive CRO programme, identifying friction points, running A/B tests and implementing data-led improvements
• Own automated email flows including welcome, abandoned basket, post-purchase and win-back journeys as an extension of the digital customer experience
• Manage SEO fundamentals and emerging AI search optimisation, ensuring we are discoverable as customers increasingly begin their journeys through search and generative commerce
• Work closely with the development team to prioritise website improvements, balancing commercial impact against technical effort
• Monitor site analytics, funnel performance and customer behaviour to identify opportunities and diagnose issues
• Act as the senior growth voice in commercial discussions, contributing to trading meetings, product planning and marketing reviews
• Build strong working relationships across Brand Marketing, Product and Technology to drive growth through effective cross-functional collaboration
• Report directly to the CEO with a clear weekly cadence covering performance, learnings and strategic recommendations
• Take a proactive approach to growth, identifying priorities, framing problems and leading the conversation on growth strategy rather than simply responding to requests
• Identify opportunities to apply AI to repeatable growth processes, including campaign optimisation, reporting, creative testing and CRO analysis, working with Data Engineering to build scalable workflows

The right person:

• Proven experience in senior performance marketing, growth or digital acquisition roles, with a track record of scaling customer acquisition
• Strong commercial and analytical ability, with hands-on experience managing CAC, ROI, budgets and paid acquisition across Meta, Google and TikTok
• Strong understanding of CRO, digital product management, website analytics, A/B testing and the wider e-commerce customer journey
• A broad commercial and strategic mindset, with the ability to identify opportunities, challenge assumptions and work collaboratively across Brand, Product, Technology and Data
• Experience working in a fast-paced, entrepreneurial or high-growth environment, with a proactive approach to leveraging AI and technology to improve marketing performance

Shortlisted candidates will obviously be contacted for this specific role and if you haven't heard from us within a week, please assume you have been unsuccessful on this occasion. We'd love to give feedback to every applicant but due to the sheer volume of applications we receive, unfortunately this just isn't possible.

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