At a Glance
- Tasks: Lead brand strategy and activation for luxury fragrance brands like Jimmy Choo.
- Company: Join KGA, a passionate team in the luxury fragrance industry.
- Benefits: Dynamic culture, career growth, and the chance to work with iconic brands.
- Other info: Collaborative atmosphere where creativity meets commercial thinking.
- Why this job: Make a real impact in a fast-paced, entrepreneurial environment.
- Qualifications: Experience in brand management and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
About the Role:
We're looking for a commercially sharp, creatively driven Brand Manager to join our Marketing team at KGA, taking ownership of a portfolio of globally recognised brands including Jimmy Choo – an important pillar within the UK market. As Brand Manager, you'll be the guardian and ambassador of your portfolio. You'll own your brands end-to-end - from building brand strategy and executing new launches, to analysing performance and managing forecasts and budgets. This is a hands-on, fast-paced and entrepreneurial role. If you love fragrance, bring energy and initiative, and are just as comfortable in the detail as you are in the big picture – this role is for you.
What You’ll Be Doing
- Brand Strategy & Activation
- Build and execute brand strategy & activation plans aligned with global vision
- Develop and lead 360 activations plans across all levers for new launches and KCP’s
- Collaborate with National Accounts to deliver impactful trade marketing plans
- Build robust sampling & gift with purchase campaigns to support customer conversion
- Work with the Visual Merchandising team to implement best in class animations for both permanent and temporary installations
- Build a digital strategy & support plan, working in collaboration with the digital team
- Manage the annual media budget in collaboration with the Head of Brands, building briefs and working with the UK agency.
- Reporting, Analysis & Forecasting
- Analyse campaign performance and communicate key insights and recommendations
- Own brand budgets, ensuring effective & accurate budget management
- Analyse monthly performance, communicating & reacting with agility with recommendations
- Review & adapt sales forecasts throughout the year
- Management of POSM forecast and planning
- Conduct ongoing competitor and market analysis to identify opportunities for growth
- Act as a collaborative and influential partner across departments
- Build strong relationships with global brand principals and internal stakeholders to build and deliver 360 plans
- Deliver engaging presentations to senior leadership and external partners
- Support and coach the Marketing Operations Executive
What We’re Looking For
- Skills & Experience
- Relevant brand management experience with top tier brands
- Must be able to demonstrate in-depth knowledge of the UK Market and competitors
- Commercially astute with confidence in managing budgets, forecasting, and performance analysis
- Proven ability to lead multiple projects simultaneously
- Excellent analytical and presentation skills
- Strong presentation and communication skills, with the ability to influence at all levels
- Entrepreneurial mindset - you spot opportunities, move quickly, and make things happen
- Personal Qualities
- Team player with ability to get involved and have a flexible and pro-active approach to work
- Creative and innovative problem solver
- Inquisitive, organised, and well-structured
- Self-starter with a positive spirit
- Natural relationship builder who collaborates easily with others and adapts to different situations
Why Join Us?
At KGA, we are passionate about building and growing exceptional luxury and lifestyle brands across the UK market. With a portfolio that includes globally recognised names including Jimmy Choo, you’ll have the opportunity to work on brands that inspire consumers and shape the luxury fragrance industry. We are a business built on passion, collaboration and entrepreneurial spirit, where creativity and commercial thinking go hand in hand. Our values — pleasure, professionalism and integrity — are at the heart of everything we do, creating a supportive and dynamic culture where people are encouraged to bring ideas to life and make a real impact. This is an exciting opportunity for an ambitious marketeer looking to further develop their career within a fast-paced and entrepreneurial luxury beauty business. If you’re ready to take the next step in your brand marketing career and work with some of the most exciting names in fragrance, we’d love to hear from you.
Brand Manager in Weybridge employer: Kenneth Green Associates
At KGA, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in Weybridge, our team thrives in a fast-paced environment where entrepreneurial spirit is celebrated, and employees are empowered to take ownership of their projects. With a focus on personal growth and development, we provide ample opportunities for career advancement while working with globally recognised luxury brands like Jimmy Choo.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Weybridge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for fragrance! When you get the chance to chat with potential employers, make sure to express your love for the brands and the industry. Share your ideas on brand strategy and activation – it’ll show you’re not just looking for any job, but this specific one.
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research the company’s portfolio, especially the brands you’d be managing. Be ready to discuss how you would approach their brand strategy and what innovative ideas you could bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at KGA. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Brand Manager in Weybridge
Some tips for your application 🫡
Show Your Passion for Fragrance:When you're writing your application, let your love for fragrance shine through! Share any personal experiences or insights that connect you to the luxury fragrance world. We want to see that spark of enthusiasm!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in brand management. Use keywords from the job description to show us you understand what we're looking for. This helps us see how you fit into our team!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Highlight your achievements and skills in a way that’s easy for us to digest – we’re busy folks!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at KGA!
How to prepare for a job interview at Kenneth Green Associates
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing, especially Jimmy Choo. Understand their market positioning, recent campaigns, and how they resonate with consumers. This knowledge will help you demonstrate your passion and readiness to take ownership of the portfolio.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've previously analysed campaign performance and made data-driven decisions. Bring examples of how you've managed budgets and forecasts, as this role requires a commercially astute mindset. Highlighting your analytical prowess will show you're ready for the fast-paced environment.
✨Demonstrate Your Creative Problem-Solving
Think of specific instances where you've had to come up with innovative solutions in brand management. Whether it’s a unique activation plan or a creative way to engage customers, showcasing your entrepreneurial spirit will resonate well with the interviewers.
✨Build Relationships on the Spot
Since this role involves collaboration across departments, practice how you would build rapport with various stakeholders. During the interview, be personable and engaging; this will reflect your ability to connect with others and adapt to different situations, which is crucial for success in this role.
