At a Glance
- Tasks: Lead content projects, manage a team, and produce high-quality marketing materials.
- Company: Join Kennedys, a dynamic firm at the forefront of legal marketing.
- Benefits: Competitive salary, career growth, and a collaborative work environment.
- Other info: Be part of a diverse team across multiple regions with exciting opportunities.
- Why this job: Make an impact in a global firm while honing your marketing skills.
- Qualifications: Experience in content marketing and strong project management skills.
The predicted salary is between 45000 - 55000 £ per year.
Kennedys is looking for a motivated and commercially minded Content Marketing Manager to join our Business Development & Marketing team. This is a mid-level role that sits within our Communications and Content Marketing function, working at the intersection of marketing, business development and legal expertise. The successful candidate will lead a small team, taking structured briefs from global BD leads and practice partners, delivering focused content projects end‑to‑end, and connecting those projects to the firm’s wider reputation agenda.
Team Kennedys’ Business Development & Marketing (BD&M) is over 80‑strong and focuses on promoting Kennedys' services and supports the Firm’s global growth ambition and our key clients and markets. There are four distinct functions: Pursuits, Clients and Markets, Marketing & Communications and Marketing Technology & Data. These functions support the BD&M community across five regions – APAC, EMEA, LATAM, UK and US. Our global team members are located across the UK, Dubai, Dublin, Hong Kong, Melbourne, Perth, Singapore, Sydney and the US.
Key Responsibilities
- Project and workflow management
- Lead the strategy and implementation of the firm’s annual flagship global thought leadership campaign, Kennedys Foresight, working alongside teams from across the global BD network.
- Manage the team’s end‑to‑end project workflow — from brief intake and triage through planning, production, delivery and post‑project review.
- Triage incoming briefs from BD leads and practice partners, assessing scope, capacity, commercial purpose and fit before accepting, reshaping or redirecting.
- Assign projects to content executives and assistants based on subject knowledge, workload and development need; set clear timelines and milestones and hold the team to them.
- Maintain the team’s project tracker, ensuring all live and completed projects are accurately recorded and that delivery data is available for reporting.
- Identify and resolve blockers during production; escalate to the Senior Manager: Communications & Content Marketing where strategic decisions are required.
- Content production and editorial oversight
- Produce and commission high‑quality written content across a range of formats including thought leadership articles, client alerts, sector and practice profiles, award submissions and marketing content for directory rankings.
- Oversee the quality of all content produced by the team, working in close partnership with the content editors to ensure editorial standards, house style and accuracy are consistently maintained.
- Engage directly with lawyers, partners and subject matter experts to develop content that reflects genuine expertise and serves a clear commercial purpose.
- Ensure a maximum of two review rounds per project; identify when repeated revision signals a brief problem rather than a draft problem and address accordingly.
- BD‑partnered commercial content
- Work with practice groups and BD leads across the firm to develop and deliver mini‑marketing projects – sector pushes, profile‑raising campaigns, directory and awards submissions, and market‑entry content.
- Contribute to the firm’s Legal 500, Chambers and other directory submission marketing programmes.
Content Marketing Manager in London employer: Kennedys
Kennedys is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are highly valued. As a Content Marketing Manager, you will have the opportunity to lead a talented team while contributing to impactful global campaigns that enhance the firm's reputation. With a strong focus on professional development and a commitment to employee growth, Kennedys offers a supportive environment that encourages innovation and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kennedys and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kennedys are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kennedys on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kennedys. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kennedys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kennedys:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kennedys’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kennedys
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kennedys will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kennedys, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
