Marketing Executive in Farnborough, Hampshire

Marketing Executive

Salary: £30,000 – £35,000 per annum

Working Hours: Monday Friday 09:00 – 17:30

Remote working with 1 day in the office per month if required – either Surrey or Farnborough

Benefits:

• Competitive salary based on experience.
• Competitive annual leave, including your birthday off.
• Critical Illness and Death in Service cover.
• Pension Scheme eligible to join from day 1.
• Electric Vehicle Salary Sacrifice Scheme.
• Employee Assistance Programme.
• Mental Health First Aiders and a proactive approach to a positive workplace.
• Opportunities for professional growth and development including Microsoft certification training.
• A forward-thinking and digitally innovative work environment.
• Access to the latest Microsoft tools and technologies for creating exceptional digital pre-sales experiences.

The Role:

Our client is looking for an experienced Marketing Executive to join their expanding team. This role is required to assist the Marketing Manager in the planning and execution of digital and physical marketing campaigns, events and marketing communications, to drive brand awareness, equity, lead generation and customer engagement.

The Marketing Executive will develop appropriate marcoms to create and manage targeted multi-channel campaigns and outreach activity for lead generation, PR and account-based engagement, working closely with the marketing team on appropriate and timely content and collateral creation.

Key Responsibilities:

• Develop and execute multi-channel marketing campaigns to promote solutions and related services
• Maintain and update the company website with SEO-optimised product content
• Oversee social media accounts and discuss and develop with the marketing team
• Coordinate industry events, trade shows, partner webinars, ensuring effective lead capture and follow-up
• Track and measure campaign performance and key marketing metrics, such as lead conversion rates, website traffic, and email engagement and provide insights to the Head of Marketing
• Monitor competitor activities and market trends to identify new opportunities
• Manage event logistics, including booth design, promotional materials, and post-event marketing activities
• Work with the Head of Marketing to position the company as a thought leader through marcoms
• Collaborate with all partners to identify opportunities for the Marketing Manager and Head of Marketing to appropriately review and action
• Track and analyse website performance using Google Analytics
• Plan and manage content marketing efforts, including blog posts, whitepapers, case studies, and website updates
• Collaborate with sales and technical teams to create targeted campaigns that generate high-quality leads
• Manage and optimise email marketing campaigns, ensuring segmentation, personalisation, and automation for maximum engagement
• Oversee PPC, paid social, and retargeting ad campaigns to enhance lead generation

Requirements:

• Minimum 3 years experience in a marketing role within the software, SaaS or technical space
• A Marketing, Business Studies or Digital Marketing qualification at minimum A level
• Strong understanding of B2B marketing strategies, including inbound marketing, lead generation, and account-based marketing
• Excellent communication and content creation skills, with experience in marcoms
• A creative thinker with a proactive approach to problem solving
• Proficiency in SEO, Google Analytics, CRM, Canva and marketing automation tools
• Excellent organisational, planning and time management skills with good attention to detail and the ability to be able to handle multiple campaigns
• Ability to work collaboratively with cross functional teams

If you have not heard from us within 48 hours, then please assume you have been unsuccessful on this occasion.

This role is being advertised by Kenect Professional, which is a trading name of Kenect Recruitment Ltd, who are acting as an Employment Agency regarding this vacancy.