POSITION SUMMARY
The Ecommerce Manager is responsible for the digital storytelling of our Fenty Beauty UK website. This role will manage the trading calendar, site updates and campaign execution, to include merchandising, content, promotion set up, site enhancements, content co-ordination, product category optimisation, and testing to ensure we’re delivering a high-quality experience to our customers.
RESPONSIBILITIES
Site Management and Calendar
- Own website set-up and maintenance of product launches (inc. all elements of PDP set-up), online merchandising (homepages, collections and promotions), and always ensuring accuracy of online assortment (product catalog management, category merchandising, assets, copy, pricing etc.).
- Ensure best-in-class brand experience and own the management of our site storytelling to include PDP page development & optimisations, homepage updates, and UGC management.
- Manage the site content process; including submitting creative briefs for localised campaigns or briefing amends to global content to ensure assets are relevant for the UK market. Provide feedback on creative assets, carry out QA testing, and assure error-free content is loaded on site on time.
- Work with the Senior Ecommerce Manager on the management of the online marketing calendar to include promotions, key storytelling focuses, new product launch support, core support, SEO optimisations, and 360 plans across all digital marketing channels.
- Communicate marketing calendar changes, promotion, and product launch updates on a regular basis to necessary cross functional teams.
Online Trading
- Responsible for the development of the trade calendar, and promotional execution - ensuring all on site activations are aligned to sales forecasts and approved by the Senior Ecommerce Manager/Commercial Director.
- Support in sales and stock forecasting for promotions and new product launches.
- Lead weekly, monthly & quarterly reporting of sales, on-site KPIs, campaign performance, new product launch performance and product demand signals like waitlist.
- Plan and secure inventory for promotions and sampling programs to support monthly revenue targets.
Performance Marketing
- Support the Senior Ecommerce Manager in defining and activating our Performance Marketing strategy across Paid Search, Affiliates and Media, generating campaigns and partnerships that work to drive traffic and profitable sales.
- Be the main point of contact with our external performance marketing agencies, ensuring copy and assets are delivered in time ahead of campaign go lives, and all activations are QA’d and approved in a timely manner.
Website Development and Operations
- Test both functionality and usability of product and content displayed on site to ensure best-in-class brand experiences.
- Continuously monitor & report site bugs and partner with Product Development to resolve site issues, devise development roadmap and prioritise site enhancements.
- Provide input on new technologies to determine if they add value to the customer journey.
- Partner with warehouse operations and customer service teams to ensure on-time delivery of orders and on-brand client experience at every touchpoint.
REQUIREMENTS
- 2-3 years previous experience working in a ecommerce / digital marketing / website management / online trading role.
- Previous experience working in Shopify is crucial.
- Detail oriented, meticulous, and highly organised.
- Strong desire to learn best-in-class digital marketing and ecommerce practices.
- Advanced analytical skills with the ability to interpret and translate data into action.
- Advanced Excel skills required.
- Experience with Google Analytics preferred.
- Strong written and verbal communication skills
- Eager to work in a collaborative and fast paced environment.
- Ability to cultivate strong relationships working with multiple cross-functional teams.
- Ability to work efficiently with strong time-management skills.
- Analytical ability and a desire to learn from data.
- Problem-solving skills with the ability to implement effective solutions.
- Comfortable with
- Prior knowledge and/or interest in learning HTML a plus.
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StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like KENDO are looking for when hiring for a Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to KENDO for the Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at KENDO as a Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out KENDO’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at KENDO, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with KENDO's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at KENDO. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at KENDO
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that KENDO uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at KENDO. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
