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For Companies At a Glance
- Tasks: Lead exciting 360° marketing campaigns for Fenty's beauty, skin, fragrance, and hair products.
- Company: Join Kendo, a dynamic beauty brand developer under LVMH, known for innovation.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact in the beauty industry with a globally recognised brand.
- Qualifications: 5+ years in marketing, preferably in beauty, with strong organisational skills.
- Other info: Collaborate with cross-functional teams and mentor junior talent in a fast-paced setting.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Position: Marketing Manager
Department: Marketing
Location: London
Reports to: Senior Marketing Manager
Purpose of the role: We are seeking a highly organized and detail-oriented Marketing Manager to support the Senior Marketing Manager lead the strategy and execution of 360° marketing campaigns across Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty Hair. This role will be responsible for driving brand visibility, retailer strategies, and budget management, while ensuring alignment with global objectives. The ideal candidate will bring strong cross-functional collaboration skills, a deep understanding of UK beauty retail, and the ability to manage multiple projects simultaneously. Management experience is preferred as this role will line-manage, mentor and develop the Marketing Coordinator.
Job Responsibilities
Main Responsibilities
- Campaign Management: Plan and implement 360° campaigns for new and core products across key retailers.
- Campaign Management: Define campaign KPIs, budgets, creative development, and manage execution across paid social, OOH, in-store events, trade marketing, and retailer activations.
- Campaign Management: Develop and deliver campaign launch decks and retailer strategy presentations.
- Retailer & Global Strategy Alignment: Localize and implement global brand strategies across UK retailers.
- Retailer & Global Strategy Alignment: Own and maintain retailer-specific strategy decks, ensuring consistency with global positioning while tailoring to local market needs.
- Retailer & Global Strategy Alignment: Manage NPD pricing for Fenty Beauty and support annual price evaluations.
- Retailer Focus – Boots: Develop annual budget and campaign spend plans, tracking performance and flagging risks or opportunities.
- Retailer Focus – Boots: Collaborate with Boots to optimize performance and challenge plans.
- Retailer Focus – Boots: Build and oversee the “Always-On” paid social plan, ensuring integration with PR influencer activity and sales promotions.
- Retailer Focus – Boots: Create Criteo strategies to maximize brand visibility and SKU conversion.
- Retailer Focus – Sephora: Design brand packages that align with NPD, exclusives, and core priorities.
- Retailer Focus – Sephora: Oversee joint business plans developed by commercial teams, including beauty bags, GWPs, and sampling activations.
- Budget & Forecasting: Keep the brand marketing budget up to date, identifying risks and opportunities.
- Budget & Forecasting: Collaborate with commercial teams to build investment opportunities by retailer.
- Budget & Forecasting: Conduct forecasting analysis for NPD launches, sampling, and gifting.
- Budget & Forecasting: Manage the sampling tool, monthly updates and flagging discrepancies/overspend.
- Cross-Functional Collaboration: Partner with PR, Education, and Sales teams to ensure alignment on forecasts, social plans, and in-store execution.
- Cross-Functional Collaboration: Work closely with global brand teams to adapt strategies for local market execution.
- Cross-Functional Collaboration: Develop cohesive sampling and NSG plans in partnership with commercial teams.
Profile
Person specification: 5+ years of relevant experience; beauty industry/brand experience strongly preferred. Strong organisational and time management skills; proven experience in launching/managing a marketing plan in a retail business. Ability to cultivate strong partnerships across cross-functional teams. Experience managing a direct report is preferred. Proficient in all Microsoft Office applications (Excel, Word, PowerPoint).
Additional Information
About KENDO: Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler. A play on the words “can do”, Kendo has become the hub of creativity and next-generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Kendo is owned by LVMH Moët Hennessy – Louis Vuitton, the world’s largest luxury group. Through original development, collaborations and acquisitions, the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, and great retail and direct-to-consumer partnerships.
The Kendo house of brands currently includes Fenty Beauty, Fenty Skin, Fenty Hair, Fenty Fragrance and Ole Henriksen.
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Marketing Manager (FENTY) employer: Kendo Brands, Inc.
Contact Detail:
Kendo Brands, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (FENTY)
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to Fenty. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns, especially those related to beauty or retail. Use visuals and data to demonstrate your impact. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching Fenty’s latest campaigns and understanding their brand ethos. Be ready to discuss how you can contribute to their 360° marketing strategies. Tailor your answers to show you’re a perfect fit for the team!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. It shows you’re proactive and genuinely interested in joining the Fenty family.
We think you need these skills to ace Marketing Manager (FENTY)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in managing 360° campaigns and any relevant beauty industry knowledge. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the beauty industry and how you can drive brand visibility. Don’t forget to mention your cross-functional collaboration skills – they’re super important to us!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to manage budgets and campaigns effectively. Numbers speak volumes, so if you’ve increased sales or improved performance, let us know!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Good luck!
How to prepare for a job interview at Kendo Brands, Inc.
✨Know Your Campaigns
Before the interview, dive deep into Fenty's recent marketing campaigns. Be ready to discuss what worked, what didn’t, and how you would approach a 360° campaign differently. This shows your understanding of the brand and your strategic thinking.
✨Showcase Your Collaboration Skills
Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight specific projects where you partnered with PR, sales, or education teams to achieve a common goal. This will demonstrate your ability to work well within a team.
✨Budget Management Know-How
Brush up on your budget management skills. Be ready to discuss how you've managed marketing budgets in previous roles, including tracking performance and identifying risks. This is crucial for the role, so showing your expertise here will set you apart.
✨Understand the Retail Landscape
Familiarise yourself with the UK beauty retail market, especially focusing on key players like Boots and Sephora. Be prepared to discuss how you would tailor global strategies to fit local needs, showcasing your market knowledge and adaptability.