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- Tasks: Manage and grow our UK social media channels, creating engaging content and driving brand engagement.
- Company: Join Kendamil, the UK's fastest-growing baby brand, redefining early childhood nutrition with award-winning products.
- Benefits: Enjoy 33 days holiday, free gym membership, health cash plan, and a supportive team culture.
- Why this job: Be part of a mission-driven company making high-quality nutrition accessible for families worldwide.
- Qualifications: 4+ years in social media, proven success in growing channels, and strong creative skills required.
- Other info: Remote work opportunity with a young, dynamic team dedicated to innovation and community engagement.
The predicted salary is between 24000 - 40000 £ per year.
Salary: up to £40,000 per annum
Location: Remote
About the Company:
Join the UK’s fastest-growing baby brand and the top organic formula in the UK. At Kendamil, we’re more than just a baby formula company — we’re redefining early childhood nutrition. Recognised by the Financial Times as one of the UK’s fastest-growing businesses and featured on Bain’s Insurgent Challenger Brand list for two consecutive years, Kendamil is leading the way in premium infant nutrition. Our award-winning product range has earned accolades from Mother&Baby, MadeForMums, The Grocer, and Monde Selection, with multiple Gold awards for outstanding quality. As the only British-made formula brand, we take pride in being an independent, family-owned company that partners with thousands of British dairy farms. Our mission is to make high-quality nutrition accessible for all families — and you can now find our products in over 10,000 stores across the UK and in 42 countries worldwide.
About the Role:
We’re looking for an experienced Social Media Manager with a proven ability to grow brand presence and engage communities. In this exciting role, you will take full ownership of our UK organic social media channels, driving brand growth and engagement from start to finish. You will create and execute a content strategy that is both innovative and customer-focused, using social insights to ensure everything you do aligns with our business goals. With your keen eye on social trends, you’ll craft content that stands out, resonates with our audience, and keeps our brands fresh and relevant. As the in-house expert, you’ll be constantly bringing new ideas to the table and helping elevate our brands in an ever-evolving social media landscape.
Responsibilities:
- Own the planning and execution of U.K. brands’ social content calendars, aligning with insights, trends, and business objectives to drive performance.
- Ideate and create engaging content, ensuring brand consistency across channels; collaborate with the marketing and design teams.
- Lead the creation and delivery of social videos and graphics, using video editing and graphic design tools, while managing external content creators when needed.
- Monitor social media KPIs, report on performance, and adapt content strategies based on insights.
- Stay on top of social trends, competitor insights, and new platform features, testing new formats to differentiate from competitors.
- Oversee brand reputation on social media, managing community interactions and collaborating with customer care to address product-related feedback.
- Build and nurture an engaged online community, working with influencers, creators, and ambassadors to increase brand visibility.
- Lead the social media executive and video content creator, ensuring smooth day-to-day operations.
- Collaborate with the wider team via platforms like Asana and Slack to align social media efforts with broader marketing initiatives.
Qualifications:
- 4+ years of social and marketing experience in fast-growing consumer goods brands with proven success.
- Experience growing social channels from 0 to 100k+ followers on Instagram and TikTok.
- Previous experience in team leadership.
- Expertise in key social platforms: Instagram, TikTok, Facebook, YouTube.
- Creative with a strong ability to capture and create content using tools like Canva, CapCut, and in-app editors.
- Innovative storyteller, able to create engaging content within brand guidelines.
- Experience using analytics and scheduling tools like Hootsuite and Google Analytics.
- Excellent written skills with attention to detail.
Pay range and compensation package:
The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers. We offer to all our employees:
- 33 days holiday (incl. bank holidays), pro rata to start date and FTE.
- Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%.
- Free health cash plan.
- Free Gym Membership.
- Life Assurance at 2 x basic salary after 6 months of service.
- EAP Programme.
- New parents enjoy up to £350 worth of Kendamil products (excluding Stage 1 formula).
- Employee Referral Scheme.
Equal Opportunity Statement: We are committed to diversity and inclusivity.
Social Media Manager employer: Kendamil (Kendal Nutricare)
Contact Detail:
Kendamil (Kendal Nutricare) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with Kendamil's brand values and mission. Understanding their commitment to high-quality nutrition and community engagement will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of current social media trends, especially on platforms like Instagram and TikTok. Prepare examples of how you've successfully leveraged these trends in past roles to drive engagement and growth.
✨Tip Number 3
Network with professionals in the baby and consumer goods industry. Engaging with influencers or creators who align with Kendamil’s values can provide insights and potentially valuable connections that may help your application stand out.
✨Tip Number 4
Be ready to discuss your experience with analytics tools and how you've used data to inform content strategies. Highlight specific metrics you've improved in previous roles to demonstrate your impact on brand growth.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly with consumer goods brands. Emphasise any achievements related to growing social channels and engaging communities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for early childhood nutrition and how your skills align with Kendamil's mission. Mention specific examples of successful campaigns you've led and how you can contribute to their brand growth.
Showcase Your Creativity: Include links to your portfolio or examples of social media content you've created. Highlight your ability to use tools like Canva and CapCut, and demonstrate your innovative storytelling skills.
Highlight Analytical Skills: Mention your experience with analytics tools like Hootsuite and Google Analytics. Explain how you've used data to inform content strategies and improve social media performance in previous roles.
How to prepare for a job interview at Kendamil (Kendal Nutricare)
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience in growing social media channels, especially on platforms like Instagram and TikTok. Highlight specific strategies you used to increase followers and engagement, as this will demonstrate your capability to take ownership of Kendamil's social media presence.
✨Bring Creative Ideas to the Table
Kendamil is looking for someone who can innovate and create engaging content. Come to the interview with a few fresh ideas or concepts that align with their brand values. This shows your enthusiasm and readiness to contribute from day one.
✨Understand the Brand and Its Mission
Familiarise yourself with Kendamil’s products and their mission to provide high-quality nutrition. Being able to articulate how your values align with theirs will make a strong impression and show that you are genuinely interested in the role.
✨Prepare for Questions on Analytics
Since monitoring KPIs and adapting strategies based on insights is crucial for this role, be ready to discuss your experience with analytics tools like Hootsuite and Google Analytics. Share examples of how you've used data to inform your content strategy in the past.
