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- Tasks: Lead digital marketing campaigns and optimise performance for Kendamil's growth.
- Company: Join Kendal Nutricare, a fast-growing brand in infant nutrition, loved by the Royal Family.
- Benefits: Enjoy remote work, 33 days holiday, gym membership, and a pension scheme.
- Why this job: Be part of a mission-driven team making a real impact on children's lives.
- Qualifications: 3+ years in digital marketing with a focus on eCommerce and performance.
- Other info: Work with a talented, young team dedicated to customer satisfaction.
The predicted salary is between 32000 - 48000 £ per year.
We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil – the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.
Our company, Kendal Nutricare, is a global 200+ person team passionate about giving children a better start to life. We’re proud to be a Queens’ Award winning business and to be ranked by the Financial Times as one of Europe’s 1000 Fastest Growing Companies in 2020.
As a Senior Digital Marketing Executive, you will play a key role in scaling Kendamil’s digital acquisition efforts through paid media and performance marketing while supporting on eCommerce operations. You’ll be hands-on in managing ad campaigns, working to optimise performance across platforms, and driving customer acquisition, while working alongside a talented marketing team.
This is a full-time role, fully remote.
- Performance Analysis: Monitor key metrics (CAC, ROAS, LTV) and continuously refine strategies to improve results.
- Creative & Messaging Strategy: Work with internal teams to develop high-performing ad creatives and messaging for different audiences.
- Campaign Execution: Own the end-to-end setup, management, and reporting of digital marketing campaigns.
- Testing & Optimisation: Run A/B tests on creatives, landing pages, and audience segments to maximise performance.
- eCommerce Support: Work with the eCommerce team to ensure seamless customer journeys, optimised checkout experiences, and strong retention strategies.
- Collaboration: Work closely with the creative, eCommerce, and CRM teams to ensure campaigns align with broader growth objectives.
- CRM & Retention Programs: Assist on CRM and retention programmes, tailored to Kendamil’s unique audience, driving brand loyalty and lifetime value with personalised communication strategies.
3+ years of experience in growth / performance marketing, or eCommerce, with a strong focus on digital operations and acquisition marketing.
- Proven in-platform management experience of key eCommerce marketing channels.
- A data-driven mindset with the ability to leverage analytics for campaign optimization and growth-focused decision-making.
- Collaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.
- A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.
The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.
- 33 days holiday (incl. bank holidays), pro rata to start date and FTE.
- Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%.
- Free health cash plan.
- Free Gym Membership.
- Life Assurance at 2 x basic salary after 6 months of service.
- EAP Programme.
- Employee Referral Scheme.
If this sounds like a role for you, apply today or visit our website for more details — we can’t wait to meet you!
Senior Digital Marketing Executive - Websites employer: Kendamil (Kendal Nutricare)
Contact Detail:
Kendamil (Kendal Nutricare) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive - Websites
✨Tip Number 1
Familiarise yourself with Kendamil's brand values and mission. Understanding their commitment to quality and sustainability will help you align your responses during interviews, showcasing your passion for their products and the infant nutrition space.
✨Tip Number 2
Brush up on your knowledge of digital marketing metrics like CAC, ROAS, and LTV. Being able to discuss these metrics confidently will demonstrate your data-driven mindset and ability to optimise campaigns effectively.
✨Tip Number 3
Prepare examples of successful ad campaigns you've managed in the past. Highlight your hands-on experience with A/B testing and performance optimisation, as this role requires a proactive approach to campaign management.
✨Tip Number 4
Network with professionals in the eCommerce and digital marketing fields. Engaging with others in the industry can provide insights into current trends and best practices, which you can bring to the table during your application process.
We think you need these skills to ace Senior Digital Marketing Executive - Websites
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in performance marketing and eCommerce. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for eCommerce and your understanding of Kendamil's mission. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Data-Driven Achievements: In your application, include examples of how you've used data analytics to optimise campaigns. Highlight any key metrics you've improved, such as customer acquisition cost (CAC) or return on ad spend (ROAS).
Demonstrate Collaboration Skills: Emphasise your ability to work across teams by providing examples of successful collaborations in past roles. This could include working with creative teams on ad campaigns or coordinating with eCommerce teams to enhance customer journeys.
How to prepare for a job interview at Kendamil (Kendal Nutricare)
✨Know Your Metrics
Familiarise yourself with key performance indicators like CAC, ROAS, and LTV. Be prepared to discuss how you've used these metrics in past roles to drive campaign success and optimise performance.
✨Showcase Your Creativity
Since the role involves developing high-performing ad creatives, come equipped with examples of your previous work. Discuss your creative process and how you collaborate with teams to produce effective messaging.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with analytics tools and how you've leveraged data to inform your marketing strategies. Be ready to share specific instances where your data insights led to improved campaign outcomes.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Prepare examples that showcase your ability to communicate effectively and collaborate across departments to achieve common goals.
