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- Tasks: Lead influencer campaigns and build a creator network across Instagram and TikTok.
- Company: Kendamil, a fast-growing UK infant nutrition brand trusted by parents worldwide.
- Benefits: Remote-first role, team days in London, and opportunities for global impact.
- Why this job: Join a purpose-led brand and shape its international marketing strategy.
- Qualifications: 4+ years in influencer marketing with a strong network and commercial mindset.
- Other info: Collaborative culture where your ideas can truly make a difference.
The predicted salary is between 36000 - 60000 £ per year.
Kendamil is one of the fastest-growing infant nutrition brands worldwide, trusted by parents in over 50 countries. Family-owned and proudly made in the UK, we have revolutionized the formula market with our unique whole milk recipe. Our products are available in major retailers globally, including Target, Walmart, Boots, and Tesco. With ambitious plans to expand into new markets and product categories, we are seeking an International Brand Executive to support our brand growth and deliver consistent, impactful marketing across multiple countries.
As our Senior Influencer Manager, you will lead the growth of our influencer marketing program, enhancing cultural relevance, awareness, and performance across key channels. This role is perfect for an experienced influencer marketer who excels at building relationships, creating impact at scale, and combining creativity with commercial responsibility. It offers an exciting chance for someone passionate about brand strategy, international marketing, and consumer engagement to play a vital role in shaping one of the UK's fastest-growing FMCG success stories.
Key responsibilities:
- Lead influencer campaigns end-to-end, from sourcing and negotiating to execution, approvals, and performance tracking.
- Drive the implementation of an affiliate influencer programme in collaboration with the Growth team, with a focus on conversion tracking.
- Build and nurture a creator network across Instagram and TikTok, spanning micro-influencers to celebrity talent.
- Own the influencer budget and P&L, managing spend, optimising ROI, and delivering on KPIs.
- Collaborate with Brand, Paid Social, and PR to amplify influencer content across multiple channels.
- Maximise awareness of celebrity partnerships, aligning campaigns with key brand moments.
- Guide creators to produce authentic, on-board, and compliant content that resonates with parents.
- Define, measure, and report on performance metrics, ensuring campaigns support broader business goals.
Qualification and experience:
- 4+ years' experience in influencer marketing, ideally within FMCG, parenting, or lifestyle brands.
- Proven track record of delivering influencer campaigns with measurable ROI.
- Strong network across Instagram and TikTok, with experience managing celebrity talent as well as micro-creators.
- Commercially minded, confident managing budgets, negotiations, and performance reporting.
- Excellent relationship-builder with strong communication and project management skills.
- A passion for family, parenting, and wellness content is a plus.
- Experience in infant nutrition, baby food, or healthcare products.
What We Offer:
- A chance to join a high-growth, purpose-led British brand making a global impact.
- Remote-first role with occasional team days in London and Kendal.
- The opportunity to shape our e-commerce expansion into new international markets.
- A collaborative and ambitious culture where your ideas can make a difference.
Senior Influencer Manager in London employer: Kendamil (Kendal Nutricare)
Contact Detail:
Kendamil (Kendal Nutricare) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Manager in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past influencer campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Kendamil, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Stay updated on trends! Follow the latest in influencer marketing and FMCG. Being knowledgeable about current trends shows you're passionate and ready to make an impact in your next role.
We think you need these skills to ace Senior Influencer Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for influencer marketing and the FMCG sector shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our brand's growth.
Tailor Your Experience: Make sure to highlight your relevant experience in influencer marketing, especially within parenting or lifestyle brands. We love seeing specific examples of campaigns you've led and the impact they had, so don’t hold back!
Be Authentic: We value authenticity, so be yourself in your application. Share your unique perspective on influencer marketing and how you would approach building relationships with creators. This is your chance to stand out!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our team!
How to prepare for a job interview at Kendamil (Kendal Nutricare)
✨Know Your Influencer Landscape
Before the interview, dive deep into Kendamil's current influencer marketing strategies. Familiarise yourself with their campaigns and the influencers they collaborate with. This will not only show your genuine interest but also allow you to discuss how you can enhance their existing efforts.
✨Showcase Your Success Stories
Prepare specific examples of past influencer campaigns you've managed, especially those that delivered measurable ROI. Be ready to discuss the challenges you faced, how you overcame them, and the impact your work had on brand growth. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the Brand's Values
Kendamil is a family-owned brand with a focus on infant nutrition. Make sure you understand their values and mission. During the interview, relate your personal passion for family and wellness content to their brand ethos, showing that you're not just a fit for the role, but also for the company culture.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their future plans for influencer marketing or how they measure success in their campaigns. This shows your strategic mindset and eagerness to contribute to their growth, making you stand out as a candidate.
