Influencer & Community Manager

Kendamil is one of the fastest-growing infant nutrition brands worldwide, trusted by parents in over 50 countries. Family-owned and proudly made in the UK, we’ve revolutionized the formula market with our unique whole milk recipe. Our products are available in major retailers globally, including Target, Walmart, Boots, and Tesco. With ambitious plans to expand into new markets and product categories, we are seeking an International Brand Executive to support our brand growth and deliver consistent, impactful marketing across multiple countries.

As an Influencer & Community Manager, you will build and grow a highly engaged, social-first community powered by creators, brand advocates, and loyal customers, helping position Kendamil as one of the most loved and talked-about parenting brands online. From developing meaningful long-term relationships with influencers and celebrity talent to spotting emerging creators and transforming passionate customers into authentic brand ambassadors, you’ll play a key role in shaping a community people genuinely connect with and want to be part of. This is an exciting opportunity for someone passionate about brand building, international marketing, and consumer engagement to contribute to one of the UK’s fastest-growing FMCG success stories.

Key responsibilities

• Influencer management & strategy: Lead and implement Kendamil’s influencer strategy, owning always-on influencer activity as well as delivering influencer activations for key campaign moments and product launches. Identify emerging creators, platform trends, viral moments and new partnership opportunities, ensuring Kendamil stays ahead of culture and social conversation.
• Build and grow Kendamil’s ambassador community: Develop and manage a best-in-class ambassador programme that drives advocacy, loyalty, social conversation and meaningful community engagement. Identify and nurture loyal customers into passionate brand advocates and long-term ambassadors. Plan and execute community activations that strengthen relationships with ambassadors.
• Drive performance & optimisation: Manage influencer budget maximising ROI across influencer activity. Measure and report on creator and ambassador performance to continuously optimise reach, engagement and commercial impact.
• Support affiliate programme development: Explore and help build an influencer affiliate programme to drive measurable sales. Work with Growth/eCommerce teams on tracking and performance.
• Collaborate across Social & Paid: Work closely with Social and Growth teams to deliver integrated influencer campaigns that perform across both organic and paid channels. Identify and scale high-performing creator content for ads and brand channels.
• Ensure quality & compliance: Guide creators to deliver authentic, on-brand content aligned with key brand messaging. Ensure all output meets brand guidelines and ASA regulations.

Qualification and experience:

Essential: Strong experience in influencer marketing, ideally within FMCG, parenting, or lifestyle brands. Experience managing creator communities or ambassador programmes. Proven track record of delivering influencer campaigns with measurable ROI. A social-first mindset with strong knowledge of Instagram and TikTok culture. Commercially minded, confident managing budgets, negotiations, and performance reporting. Excellent relationship-builder with strong communication and project management skills. Experience managing celebrity talent as well as micro-creators. A passion for family, parenting, and wellness content is a plus.

Desirable: Experience in infant nutrition, baby food, or healthcare products.

What We Offer: A chance to join a high-growth, purpose-led British brand making a global impact. Remote-first role with occasional team days in London and Kendal. The opportunity to shape our e-commerce expansion into new international markets. A collaborative and ambitious culture where your ideas can make a difference.