Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global product strategy for a premium sushi retailer and drive commercial performance.
- Company: Join KellyDeli, a rapidly expanding food retail company with a passion for sushi.
- Benefits: Enjoy a sushi allowance, wellbeing perks, 27 days leave, and hybrid working.
- Why this job: Make an impact in the food industry while working with a passionate team.
- Qualifications: 7+ years in category management or product strategy, with strong analytical skills.
- Other info: Be part of a dynamic environment with opportunities for growth and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Aim
To lead the global product and category strategy for a premium sushi retailer, driving commercial performance through strategic range planning, assortment optimisation, pricing architecture, and innovation. This role balances high-level strategic thinking with hands-on execution across multiple markets.
Key Responsibilities:
Category Strategy & Planning
- Develop and own the global category strategy aligned to brand values: Fresh, Quality, Handmade, Authentic
- Define and manage the product architecture across core, seasonal, and market-specific ranges
- Lead annual and quarterly range reviews, identifying gaps, opportunities, and rationalisation needs
Assortment & Range Management
- Build and maintain a balanced assortment across formats (grab-and-go, platters, bento, hot food, poke)
- Collaborate with NPD and culinary teams to deliver seasonal innovation and market-relevant launches
- Ensure consistency in quality and brand positioning across all SKUs
Pricing & Commercial Performance
- Develop and implement pricing strategies that drive volume, margin, and value perception
- Monitor competitor pricing and market trends to inform tactical and strategic pricing decisions
- Partner with finance and analytics teams to track category performance and optimize AOV
Market & Consumer Insights
- Leverage global and local insights to inform category decisions and product development
- Understand regional eating behaviours, cultural moments, and seasonal preferences
- Translate insights into actionable plans for assortment, pricing, and promotional activity
Cross-Functional Leadership
- Work closely with NPD, BI, marketing, operations, supply chain, and retail teams to ensure seamless execution
- Lead category planning sessions with regional teams to align on strategy and execution
- Act as the voice of the category in leadership forums and strategic planning cycles
Experience & Skills Required
- 7+ years in category management, product strategy, or merchandising in food retail or FMCG
- Proven experience in multi-market product leadership
- Strong commercial acumen and analytical skills
- Deep understanding of food trends, consumer behaviour, and pricing strategy
- Excellent stakeholder management and cross-functional collaboration
- Passion for Asian cuisine and premium food retail is a plus
ABOUT US
KellyDeli, founded in 2010, is an innovative and rapidly expanding food retail and restaurant company. Sushi Daily, one of its brand concepts, is the leading European provider of fully-serviced sushi bars, currently operating over 1,000 kiosks across 13 countries.
Our unique concept features outlets in grocery stores, supermarkets, and airports, where live Sushi Artisans create their art in front of customers, providing a unique customer experience and top-quality sushi.
Our Purpose
To help the world east better, flourish together & dream bigger
VALUES
- Totally Together
- Humbly Honest
- Positively Passionate
- Constantly Curious
- Expertly Excellent
- Adopting Growth Mindset
BENEFITS
🍣 Sushi Allowance
🧘 Wellbeing Allowance
🎂 Birthday off
🌴 27 days annual leave
🤩 Late starts & early finish X6 of each
🩺 Health Insurance
🚲 Cycle to Work
📍 Hybrid working 2/3 split – Office in Old Street
#J-18808-Ljbffr
Global Lead - Product & Category (Sushi Retail) Marketing · London employer: KellyDeli
Contact Detail:
KellyDeli Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Lead - Product & Category (Sushi Retail) Marketing · London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate; you're genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their success. A confident and concise introduction can make a lasting impression during networking events or interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and are keen to be part of our sushi-loving family.
We think you need these skills to ace Global Lead - Product & Category (Sushi Retail) Marketing · London
Some tips for your application 🫡
Show Your Passion for Sushi: When you're writing your application, let your love for sushi and Asian cuisine shine through! We want to see that you’re not just applying for a job, but that you genuinely care about the product and the experience we offer our customers.
Tailor Your Experience: Make sure to highlight your relevant experience in category management or product strategy. We’re looking for someone who can balance strategic thinking with hands-on execution, so don’t be shy about showcasing your achievements in these areas!
Be Data-Driven: Since this role involves a lot of commercial performance and pricing strategies, include any examples of how you've used data to drive decisions in your previous roles. We love seeing candidates who can back up their strategies with solid insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at KellyDeli!
How to prepare for a job interview at KellyDeli
✨Know Your Sushi Inside Out
Make sure you brush up on your knowledge of sushi and Asian cuisine. Understand the different types of sushi, their ingredients, and what makes them premium. This will not only show your passion for the product but also help you connect with the interviewers who are looking for someone who truly understands their brand.
✨Master the Category Strategy
Familiarise yourself with category management principles and be ready to discuss how you would develop and own a global category strategy. Think about how you can align product architecture with brand values like Fresh, Quality, Handmade, and Authentic. Prepare examples from your past experience that demonstrate your strategic thinking and execution skills.
✨Showcase Your Analytical Skills
Since this role requires strong commercial acumen, be prepared to discuss how you've used data to inform pricing strategies or optimise product assortments in previous roles. Bring examples of how you've monitored market trends and competitor pricing to make informed decisions that drove performance.
✨Highlight Cross-Functional Collaboration
This position involves working closely with various teams, so be ready to share experiences where you've successfully collaborated across functions. Discuss how you’ve led category planning sessions or worked with NPD and marketing teams to ensure seamless execution. Emphasising your stakeholder management skills will show that you can be the voice of the category in leadership forums.
