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- Tasks: Lead global product strategy for a premium sushi retailer and drive commercial performance.
- Company: Join KellyDeli, a rapidly expanding food retail innovator with a passion for sushi.
- Benefits: Enjoy a sushi allowance, wellbeing perks, 27 days leave, and hybrid working options.
- Why this job: Make an impact in the food industry while working with a passionate team.
- Qualifications: 7+ years in category management or product strategy, with strong analytical skills.
- Other info: Be part of a dynamic company that values curiosity, excellence, and teamwork.
The predicted salary is between 72000 - 108000 £ per year.
Overview
Global Lead – Product & Category (Sushi Retail) role at KellyDeli. To lead the global product and category strategy for a premium sushi retailer, driving commercial performance through strategic range planning, assortment optimisation, pricing architecture, and innovation. This role balances high-level strategic thinking with hands-on execution across multiple markets.
Responsibilities
- Category Strategy & Planning: Develop and own the global category strategy aligned to brand values: Fresh, Quality, Handmade, Authentic. Define and manage the product architecture across core, seasonal, and market-specific ranges. Lead annual and quarterly range reviews, identifying gaps, opportunities, and rationalisation needs.
- Assortment & Range Management: Build and maintain a balanced assortment across formats (grab-and-go, platters, bento, hot food, poke). Collaborate with NPD and culinary teams to deliver seasonal innovation and market-relevant launches. Ensure consistency in quality and brand positioning across all SKUs.
- Pricing & Commercial Performance: Develop and implement pricing strategies that drive volume, margin, and value perception. Monitor competitor pricing and market trends to inform tactical and strategic pricing decisions. Partner with finance and analytics teams to track category performance and optimize AOV.
- Market & Consumer Insights: Leverage global and local insights to inform category decisions and product development. Understand regional eating behaviours, cultural moments, and seasonal preferences. Translate insights into actionable plans for assortment, pricing, and promotional activity.
- Cross-Functional Leadership: Work closely with NPD, BI, marketing, operations, supply chain, and retail teams to ensure seamless execution. Lead category planning sessions with regional teams to align on strategy and execution. Act as the voice of the category in leadership forums and strategic planning cycles.
Experience & Skills Required
- 7+ years in category management, product strategy, or merchandising in food retail or FMCG
- Proven experience in multi-market product leadership
- Strong commercial acumen and analytical skills
- Deep understanding of food trends, consumer behaviour, and pricing strategy
- Excellent stakeholder management and cross-functional collaboration
- Passion for Asian cuisine and premium food retail is a plus
About Us
KellyDeli, founded in 2010, is an innovative and rapidly expanding food retail and restaurant company. Sushi Daily, one of its brand concepts, is the leading European provider of fully-serviced sushi bars, currently operating over 1,000 kiosks across 13 countries. Our unique concept features outlets in grocery stores, supermarkets, and airports, where live Sushi Artisans create their art in front of customers, providing a unique customer experience and top-quality sushi. Our Purpose: To help the world east better, flourish together & dream bigger
VALUES
- Totally Together
- Humbly Honest
- Positively Passionate
- Constantly Curious
- Expertly Excellent
- Adopting Growth Mindset
Benefits
- 🍣 Sushi Allowance
- 🧘 Wellbeing Allowance
- 🎂 Birthday off
- 🌴 27 days annual leave
- 🤩 Late starts & early finish X6 of each
- 🩺 Health Insurance
- 🚲 Cycle to Work
- 📍 Hybrid working 2/3 split – Office in Old Street
Job Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Food and Beverage Services
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Global Lead - Product & Category (Sushi Retail) employer: KellyDeli
Contact Detail:
KellyDeli Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Lead - Product & Category (Sushi Retail)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their values and how they align with your own. This will help you showcase your passion for the brand and demonstrate that you're the perfect fit for the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in category management and product strategy makes you the ideal candidate for the Global Lead position. Keep it concise and focus on your achievements that relate to the job description.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at KellyDeli.
We think you need these skills to ace Global Lead - Product & Category (Sushi Retail)
Some tips for your application 🫡
Show Your Passion for Sushi: When you're writing your application, let your love for sushi and Asian cuisine shine through! We want to see that you’re not just qualified but genuinely excited about the role and our brand values.
Tailor Your Experience: Make sure to highlight your relevant experience in category management and product strategy. We’re looking for someone who can balance strategic thinking with hands-on execution, so give us examples that showcase both!
Be Data-Driven: Since this role involves a lot of commercial performance and pricing strategies, don’t forget to mention your analytical skills. Share specific instances where you've used data to drive decisions or improve performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at KellyDeli!
How to prepare for a job interview at KellyDeli
✨Know Your Sushi
Make sure you brush up on your knowledge of sushi and Asian cuisine. Understand the trends, flavours, and what makes a premium product. This will not only show your passion but also help you connect with the brand's values during the interview.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in category strategy and product management. Think of specific examples where you've successfully developed and executed strategies that drove commercial performance. Be ready to explain how you can apply this to the role at KellyDeli.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like NPD, marketing, and finance. Share stories that illustrate your ability to lead cross-functional projects and how you’ve navigated challenges in the past. This is key for a role that requires seamless execution across multiple markets.
✨Be Data-Driven
Familiarise yourself with market insights and consumer behaviour analysis. Be prepared to discuss how you've used data to inform pricing strategies or product launches. Showing that you can leverage analytics to optimise performance will set you apart from other candidates.
