Country General Manager

The Country Manager will be responsible for establishing, developing, and leading operations in the specified country. This role will ensure the successful execution of European strategy at the local level, with a focus on driving adoption, reimbursement, and sustainable market growth. This role combines strategic leadership and hands-on operational execution, balancing business development, stakeholder engagement, and cross-functional coordination with medical, market access, and marketing teams.

As the local business leader, this role will build trusted relationships with hospitals, laboratories, payers, clinicians, and institutional partners, as well as drive local performance, ensure compliance with corporate standards, and contribute to European growth through strategic insights and operational excellence.

• Strategy and Leadership
  • Develop and execute the national business plan, ensuring alignment with European and global objectives.
  • Lead and execute local launch and commercial expansion activities, from awareness building to full-scale adoption and reimbursement.
  • Define and deliver measurable success metrics, including adoption milestones, reimbursement status, and revenue growth.
  • Represent the company as the senior company representative in the country, strengthening the organization’s visibility and credibility.
  • Contribute to the European strategy by sharing local insights, opportunities, and competitive intelligence.
• Market Development and Access
  • Partner with the European Market Access Manager to support and lead national reimbursement applications, health technology assessments (HTA), tenders, and payer interactions.
  • Establish relationships with national healthcare authorities, policy makers, and payer organizations to secure sustainable access.
  • Identify and prioritize key institutions and clinical networks for product implementation, working closely with laboratory and hospital stakeholders.
• Medical and Scientific Collaboration
  • Work with the European Medical Director and local MSLs to support clinical collaborations, investigator-initiated trials, and local data generation.
  • Engage with key opinion leaders (KOLs), scientific societies, and patient advocacy groups to advance the clinical and guideline integration.
  • Ensure alignment between scientific messaging and commercial communication to maintain medical integrity.
• Commercial and Marketing Execution
  • Drive country-level growth through effective engagement with hospital networks, diagnostic laboratories, and pharmaceutical partners.
  • Collaborate with the European Marketing Manager to adapt and implement marketing campaigns, congress activities, and educational initiatives tailored to local needs.
  • Support internal and external training activities to ensure consistent messaging and product understanding.
  • Monitor market dynamics, competitor activities, and regulatory developments, translating insights into actionable strategies.
• Team and Operational Management
  • Lead local team and partner with cross-functional stakeholders to build, manage, and develop the partner network (commercial, MSL, consultants, distributors) as required.
  • Lead or coordinate tender responses and procurement processes in alignment with European Market Access.
  • Ensure compliance with corporate standards, ethical policies, and local legal and regulatory requirements.
  • Manage local budgets and resources efficiently to achieve performance objectives.

• Bachelor’s degree in Life Sciences, Business, or related field + 15 years of related experience. Prefer Master’s degree (MBA, MSc) + 14 years related experience or PharmD degree + 10 years related experience preferred.
• Minimum of 9 years’ experience in biotech, diagnostics, or pharmaceutical industry, including leadership of local operations or business units.
• 4+ years supervisory experience.
• Proven track record in launching and scaling innovative healthcare or diagnostic products.
• Strong understanding of the local healthcare system, reimbursement environment, and stakeholder landscape.
• Experience managing cross-functional collaboration (medical, access, commercial, marketing) within a matrix organization.
• Strong leadership, negotiation, and communication abilities.
• Strategic thinker with an entrepreneurial mindset and operational execution skills.
• Proven ability to build relationships with external partners and internal teams.
• High integrity and commitment to compliance and ethical standards.
• Fluency in English and the local language is required.