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For Companies At a Glance
- Tasks: Lead exciting brand activation campaigns and drive growth for Kellogg's family cereal brands.
- Company: Join Kellanova, a passionate food brand powerhouse with a focus on innovation.
- Benefits: Hybrid working model, competitive salary, and opportunities for personal and professional growth.
- Why this job: Be at the forefront of creative marketing strategies that shape the future of snacking.
- Qualifications: Strong strategic mindset, inspiring leadership skills, and a passion for food or sports.
- Other info: Inclusive culture that values diversity and empowers you to make an impact.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
At Kellanova, we’re passionate about creating better days and a place at the table for everyone through our trusted food brands. Following a successful internal promotion, we are looking for a Senior Brand Activation Manager for a 12-month secondment, leading our cereal partnership UK activation plans and Build Family Passion category growth pillar.
The Senior Brand Activation Manager role is based in our Media City office with a hybrid working model. You’ll be at the forefront of building exciting consumer-facing campaigns and in-store activations, as well as influencing our future masterplan, including innovation & communication.
Responsibilities
- Collaborate across key functions; Category & brand teams, Sales and RGM to build & implement engaging activation plans that support our Kelloggs family cereal brands strategy in the UK.
- Partner with our agencies, Brand, media team, retail media owners & accounts to design and develop engaging & disruptive BTL campaigns – across multiple brand touchpoints within the take home and away from home channels that can be measured across key KPIs.
- Elevate our strategic brand partnerships: Oversee the strategic role and operational management of our UK Partners (Merlin & EFL), leveraging contractual rights to build engaging TTL campaigns that drive Paid, Earned, Shared & Owned content, delivering value for Consumers, Customers & Kelloggs.
- Evaluate campaigns and activities using a data-driven approach – translating insights into corrective actions or future actionable recommendations.
- Lead and Inspire: Manage and mentor a team of two activation managers, fostering a culture of curiosity, ownership, and growth. You’ll be a role model for our “Make it Happen” mindset.
- Manage a sizeable brand building budget, including monthly tracking, budget reviews and ROI measurement to drive continuous improvement.
What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email European.recruitment@kellanova.com.
Qualifications
- Holistic understanding of our business, brands and our customers
- Strong strategic mindset and proven ability to turn ideas into action
- Tenacious and driven to build relationships with relevant stakeholders
- Experience as an inspiring team leader
- An active interest or experience in sports, food or parenting
Get to Know Us
Get to know us: At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.
Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking. The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.
You can learn more at the futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.
Let’s shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.
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Senior Activation Brand Manager UKI employer: Kellogg
Contact Detail:
Kellogg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Activation Brand Manager UKI
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Kellanova. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re engaging and innovative. Think about how you can elevate brand activations and make them stand out in the market.
✨Tip Number 3
Be data-driven! Prepare to discuss how you’ve used insights to shape campaigns in the past. Kellanova loves a candidate who can turn numbers into actionable strategies that drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find more tips on our How We Hire page to help you ace the process.
We think you need these skills to ace Senior Activation Brand Manager UKI
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through. We want to see how excited you are about building engaging consumer campaigns and working with our trusted food brands!
Tailor Your Experience: Make sure to highlight your relevant experience in brand activation and team leadership. We’re looking for someone who can turn ideas into action, so give us examples of how you've done this in the past.
Be Data-Driven: Since evaluating campaigns is key, share any experiences where you've used data to drive decisions or improve outcomes. We love a candidate who can translate insights into actionable recommendations!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and keep track of it. Plus, you’ll find more info about our hiring process there!
How to prepare for a job interview at Kellogg
✨Know Your Brands Inside Out
Before the interview, dive deep into Kellanova's portfolio. Familiarise yourself with their cereal brands and recent campaigns. This will not only show your passion but also help you discuss how you can contribute to their brand activation strategies.
✨Showcase Your Strategic Mindset
Prepare examples of how you've turned ideas into actionable plans in previous roles. Be ready to discuss specific campaigns you've led, focusing on the KPIs you measured and the insights you derived from them. This aligns perfectly with the data-driven approach they value.
✨Demonstrate Leadership Skills
As a Senior Brand Activation Manager, you'll be leading a team. Share experiences where you've inspired or mentored others. Highlight how you foster a culture of curiosity and ownership, which is crucial for the role.
✨Engage with Their Vision
Kellanova is all about creating better days through their brands. Reflect on how your personal values align with their mission. Be prepared to discuss your interest in food, sports, or parenting, as these are key areas for the company.
