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For Companies At a Glance
- Tasks: Lead exciting brand activation plans for Kellogg's family cereals in the UK.
- Company: Join Kellanova, a passionate food brand powerhouse with iconic products.
- Benefits: Enjoy comprehensive benefits and support for life's big moments.
- Why this job: Make a real impact in a dynamic marketing role with a focus on innovation.
- Qualifications: Strong strategic mindset and inspiring leadership experience required.
- Other info: Be part of a culture that celebrates diversity and empowers bold ideas.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Kellanova, we’re passionate about creating better days and a place at the table for everyone through our trusted food brands. Following a successful internal promotion, we are looking for a Senior Brand Activation Manager for a 12‑month secondment, leading our cereal partnership UK activation plans and Build Family Passion category growth pillar.
Job Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing and Sales
- Industry: Food and Beverage Manufacturing
A Taste Of What You’ll Be Doing
- Collaborate across key functions; Category & brand teams, Sales and RGM to build & implement engaging activation plans that support our Kelloggs family cereal brands strategy in the UK.
- Partner with our agencies, Brand, media team, retail media owners & accounts to design and develop engaging & disruptive BTL campaigns – across multiple brand touchpoints within the take home and away from home channels that can be measured across key KPIs.
- Elevate our strategic brand partnerships: Oversee the strategic role and operational management of our UK Partners (Merlin & EFL), leveraging contractual Rights to build engaging TTL campaigns that drive Paid, Earned, Shared & Owned content, delivering value for Consumers, Customers & Kelloggs.
- Evaluate campaigns and activities using a data‑driven approach – translating insights into corrective actions or future actionable recommendations.
- Lead and Inspire: Manage and mentor a team of two activation managers, fostering a culture of curiosity, ownership, and growth. You’ll be a role model for our “Make it Happen” mindset.
- Manage a sizeable brand building budget, including monthly tracking, budget reviews and ROI measurement to drive continuous improvement.
We’re Looking for Someone With
- Holistic understanding of our business, brands and our customers.
- Strong strategic mindset and proven ability to turn ideas into action.
- Tenacious and driven to build relationships with relevant stakeholders.
- Experience as an inspiring team leader.
- An active interest or experience in sports, food or parenting.
What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email European.recruitment@kellanova.com.
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the world’s best-performing snacks‑led powerhouse, unleashing the full potential of our differentiated brands and passionate people. Our portfolio of iconic, world‑class brands includes Pringles, Cheez‑It, Pop‑Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks‑led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (EDI) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.
Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.
You can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.
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Senior Activation Brand Manager UKI employer: Kellanova
Contact Detail:
Kellanova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Activation Brand Manager UKI
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even reach out to folks on LinkedIn. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with recruiters or during interviews, make sure to highlight your relevant experience and how it aligns with the role. Use specific examples to demonstrate your strategic mindset and ability to turn ideas into action.
✨Be Ready to Adapt
The job market is always changing, so be flexible and ready to pivot your approach. If something isn’t working, don’t hesitate to try new strategies or explore different roles that might suit your skills.
✨Apply Through Our Website
We encourage you to apply directly through our website for the best chance of landing that dream job. It shows you're genuinely interested and gives us a chance to see your application first-hand!
We think you need these skills to ace Senior Activation Brand Manager UKI
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the food and beverage industry shine through. We want to see how your passion aligns with our mission at Kellanova to create better days for everyone.
Tailor Your Experience: Make sure to highlight your relevant experience in brand activation and team leadership. We’re looking for someone who can turn ideas into action, so be specific about how you've done this in the past.
Be Data-Driven: Since evaluating campaigns is key, include examples of how you've used data to inform your decisions. We love a candidate who can translate insights into actionable recommendations!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Kellanova
✨Know Your Brands Inside Out
Before the interview, dive deep into Kellanova's portfolio, especially their cereal brands. Understand their unique selling points and recent campaigns. This knowledge will help you demonstrate your passion and strategic mindset during discussions.
✨Showcase Your Leadership Style
As a Senior Activation Brand Manager, you'll be leading a team. Prepare examples of how you've inspired and mentored others in previous roles. Highlight your ability to foster a culture of curiosity and ownership, which aligns with Kellanova's values.
✨Prepare for Data-Driven Discussions
Kellanova values a data-driven approach. Be ready to discuss how you've used insights to evaluate campaigns and make actionable recommendations. Bring specific examples of KPIs you've tracked and how they influenced your strategies.
✨Emphasise Collaboration Skills
This role requires collaboration across various teams. Think of instances where you've successfully partnered with different stakeholders, such as sales or marketing teams, to implement engaging activation plans. Show that you can build strong relationships and drive results together.