At a Glance
- Tasks: Lead exciting campaigns for beloved cereal brands and create memorable customer experiences.
- Company: Join Kellanova, a diverse and inclusive employer with iconic snack brands.
- Benefits: Enjoy comprehensive benefits, professional development, and a supportive work environment.
- Other info: Be part of a culture that celebrates boldness and diversity.
- Why this job: Make a real impact in brand activation and partnerships while growing your career.
- Qualifications: Strong problem-solving skills and ability to manage multiple projects effectively.
The predicted salary is between 54000 - 66000 £ per year.
This job is with Kellanova, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Bring some of the UK’s best-loved cereal brands to life in a role where creativity, commercial thinking and brilliant execution come together. As Brand Activation Manager – Cereal Partnerships & Promotions, you will help shape memorable campaigns that connect with families, excite customers and make a visible impact in market.
You will be at the centre of high-profile programmes including Kellogg’s Football Camps, Merlin partnerships and licensed promotions. Working across retailers, agencies, external partners and internal teams, you will turn exciting ideas into standout activations—owning projects from initial planning and stakeholder alignment through to launch, delivery and review.
Whether you are an internal candidate looking to broaden your commercial experience or an external candidate ready to bring fresh thinking to iconic brands, this role offers genuine ownership, variety and visibility. We are looking for someone who builds strong relationships, spots solutions and enjoys making things happen. With coaching, support and development available, you will have the opportunity to grow your confidence, expand your network and build valuable experience across brand activation, partnerships and promotions.
A Taste of What You’ll Be Doing
- Bring Campaigns to Life – Lead the end-to-end delivery of promotional campaigns, strategic partnerships and customer activation programmes that build excitement around our Kids & Family cereal brands.
- Create Stories That Inspire – Develop compelling presentations, activation plans and customer sell stories that engage audiences and build confidence in internal and external meetings.
- Build Powerful Partnerships – Develop trusted relationships with agencies, partners and rights holders, creating strong collaboration and ensuring every programme delivers against its objectives.
- Drive Projects Forward – Manage several fast-moving initiatives at once, balancing priorities, solving challenges and keeping delivery on track against key deadlines.
- Turn Plans into Brilliant Execution – Build clear project plans, manage timelines and coordinate stakeholders to ensure campaigns are delivered smoothly and make a strong impact in market.
- Influence Customer Activation – Partner closely with retailer and commercial teams to shape customer plans, bringing together Sales, Brand, Legal and Finance to unlock exciting activation opportunities.
- Maximise the Investment – Support the management of activation budgets and take ownership of joint marketing plans for a leading grocery retailer, ensuring investment is focused, effective and delivers value.
We’re Looking for Someone With
- Takes accountability and follows through on commitments.
- Proactively solves problems and keeps projects moving forward.
- Comfortable working independently and taking initiative.
- Able to manage multiple workstreams, stakeholders and deadlines at the same time.
- Creates clarity from complex projects.
What’s Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email European.recruitment@kellanova.com
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small.
At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Activation Brand Manager UKI employer: Kellanova
Kellanova is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for Food Designers to thrive. With a strong focus on innovation and collaboration, employees enjoy a supportive work culture that encourages creativity and professional growth, all while working on iconic brands in a dynamic environment at our Development Centre in Haydock and Media City office. The comprehensive benefits package ensures that team members are well-supported through various life events, making Kellanova not just a workplace, but a community where every voice matters.
StudySmarter Expert Advice🤫
We think this is how you could land Activation Brand Manager UKI
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kellanova and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kellanova are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kellanova on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kellanova. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Activation Brand Manager UKI
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kellanova. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kellanova:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kellanova’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kellanova
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kellanova will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kellanova, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
