At a Glance
- Tasks: Lead marketing strategy and brand narrative for an innovative AI-native global marketing network.
- Company: Join KeenFolks, a cutting-edge agency at the forefront of AI and marketing technology.
- Benefits: Enjoy high autonomy, influence, and the chance to shape global marketing conversations.
- Other info: Work remotely with a diverse team across multiple global locations.
- Why this job: Make a real impact in the AI marketing space with a dynamic and forward-thinking team.
- Qualifications: 10+ years in senior B2B marketing roles, with strong experience in brand narrative and PR.
The predicted salary is between 80000 - 120000 £ per year.
About KeenFolks X_ is an AI-native global marketing network at the intersection of artificial intelligence, data, creativity, customer experience, and marketing technology. We don't operate like a traditional agency. We build AI Growth Systems—intelligent ecosystems that connect data, automation, workflows, and creative intelligence to help enterprise brands grow in the Age of Intelligence.
Our proprietary frameworks — Integrative AI and K_OS — represent a new model for how modern brands approach marketing: connected, intelligent, and built for scale. We work with global enterprise clients across multiple markets, with teams and capabilities spanning London, Barcelona, Miami, Mexico and beyond.
Opportunity: We are looking for an experienced senior marketing leader to join KEENFOLKS X_ as Fractional Chief Marketing Officer. This is a strategic, high‐autonomy role designed for someone who wants real ownership. This is not an execution role. Day‐to‐day marketing operations are led by our Marketing Manager. Your job is to set the direction, own the narrative, and be the credible senior face of marketing when it matters — with leadership, partners, press, and the broader market. You will report directly to the CEO and operate at the intersection of brand, strategy, PR, and commercial growth. You will have genuine influence over how KEENFOLKS X_ positions itself in the global AI marketing conversation and the autonomy to make that positioning count.
What You Will Do:
- Own the Narrative: Be the custodian of the KEENFOLKS X_ brand story — Integrative AI, K_OS, AI‐native global agency network — and ensure it lands consistently across all channels and touchpoints.
- Define and evolve the marketing positioning framework in partnership with the CEO.
- Set the standard for messaging quality, tone of voice, and strategic coherence across the business.
- Lead Marketing Performance: Own the global marketing KPI framework and deliver board‐level performance reporting monthly.
- Define the metrics that matter — pipeline influence, brand reach, share of voice, earned media, audience growth — and hold the business accountable to them.
- Partner with the Marketing Manager weekly to align priorities, unblock execution, and review the content and campaign pipeline.
- Drive PR & Earned Media: Lead the relationship with the PR agency: brief, prioritise, and maintain quality control.
- Ensure PR activity is strategically driven by the KEENFOLKS X_ narrative — not just reactive press releases.
- Identify proactive opportunities to insert the company into the global AI marketing conversation through credible, earned channels.
- Represent the Brand at Senior Level: Attend CMO dinners, partner conversations, investor touchpoints, and key global events as the senior marketing voice of KEENFOLKS X_.
- Build and maintain relationships with industry voices, media contacts, analysts, and strategic partners.
- Elevate KEENFOLKS X_'s visibility in the AI, B2B tech, and enterprise marketing conversation — globally.
Experience:
- 10+ years in senior B2B marketing roles, with at least 3 years at CMO, VP Marketing, or equivalent level.
- Proven track record building and protecting brand narratives for high-growth or complex B2B tech companies.
- Experience leading PR agency relationships and driving earned media outcomes in competitive, noisy categories.
- Comfortable operating as a board‐level marketing voice — presenting performance, influencing strategy, and owning KPIs.
- Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full‐time bandwidth.
Background: We are most interested in candidates who come from one or more of the following:
- B2B SaaS scale‐ups (Series B–D) where you owned the full marketing function.
- MarTech, AI/ML platforms, or enterprise data companies where narrative and positioning were commercially critical.
- Global digital agencies or AI‐native consultancies at a senior leadership level.
- Big‐4 or strategy consulting firms where you built or led a marketing transformation practice.
- Fractional CMO networks or portfolio marketing leadership across multiple clients.
Skills & Mindset:
- Exceptional strategic thinker who can connect brand narrative to commercial outcomes.
- Strong communicator — written and verbal — with the gravitas to represent the company externally.
- Genuine fluency with AI, data, and marketing technology — not just familiarity, but real conviction.
- Comfortable with ambiguity, fast pace, and operating in a company that is building and evolving in real time.
- Systems‐oriented: you think about how things connect, not just how individual tactics perform.
- Highly autonomous — you do not need to be managed; you need to be given the space to lead.
Fractional CMO in London employer: KEENFOLKS
At KeenFolks, we pride ourselves on being an innovative employer that champions autonomy and strategic leadership. As a Fractional CMO, you will have the unique opportunity to shape our brand narrative in the dynamic AI marketing landscape while enjoying a collaborative work culture that fosters creativity and growth. With a focus on employee development and a commitment to pushing boundaries, KeenFolks offers a rewarding environment for those looking to make a significant impact in a global context.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional CMO in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry leaders, attend events, and engage in conversations that matter. The more people know you, the better your chances of landing that Fractional CMO role.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in AI, marketing technology, and brand strategy. Share it on LinkedIn or relevant platforms to position yourself as a thought leader in the space.
✨Tip Number 3
Be proactive! Reach out to companies like KeenFolks directly, even if they’re not actively hiring. Express your interest and how you can add value to their team. You never know when an opportunity might arise!
✨Tip Number 4
Prepare for interviews by understanding the company’s narrative and positioning. Be ready to discuss how you can elevate their brand story and drive performance. Confidence and clarity will set you apart!
We think you need these skills to ace Fractional CMO in London
Some tips for your application 🫡
Craft Your Narrative:Just like you'll be owning the narrative at KeenFolks, make sure your application tells your story. Highlight your experience and how it aligns with our mission. We want to see your unique voice shine through!
Showcase Your Strategic Mindset:We’re looking for someone who can connect the dots between brand narrative and commercial outcomes. In your application, share examples of how you've done this in the past. Let us see that strategic thinker in action!
Be Authentic and Engaging:Your written application should reflect your personality. Be engaging and authentic—this is your chance to stand out! We appreciate a bit of flair, so don’t be afraid to let your passion for marketing show.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at KEENFOLKS
✨Know the Brand Inside Out
Before your interview, dive deep into KeenFolks X_ and understand their brand narrative. Familiarise yourself with their Integrative AI and K_OS frameworks, as well as their approach to marketing technology. This will help you articulate how your experience aligns with their vision.
✨Prepare Your Strategic Insights
As a Fractional CMO, you'll need to demonstrate your strategic thinking. Prepare examples of how you've successfully influenced brand narratives and driven marketing performance in previous roles. Be ready to discuss specific KPIs you've managed and how they contributed to business growth.
✨Showcase Your PR Expertise
Since this role involves leading PR agency relationships, come prepared with examples of how you've driven earned media outcomes. Discuss proactive strategies you've implemented to insert brands into relevant conversations, especially in competitive markets.
✨Emphasise Your Autonomy and Leadership
This position requires a high level of autonomy, so be ready to share experiences where you've taken ownership of projects or initiatives. Highlight your ability to operate at a board level and how you've effectively communicated with senior stakeholders in the past.
