At a Glance
- Tasks: Lead marketing strategy and brand narrative for an innovative AI-native marketing network.
- Company: Join a cutting-edge global marketing agency at the forefront of AI and creativity.
- Benefits: Enjoy high autonomy, strategic influence, and the chance to shape global marketing conversations.
- Other info: Dynamic environment with a focus on innovation and growth in the Age of Intelligence.
- Why this job: Make a real impact in the AI marketing space with ownership and leadership opportunities.
- Qualifications: 10+ years in senior B2B marketing roles, with strong experience in brand narrative and PR.
The predicted salary is between 80000 - 120000 £ per year.
About KeenFolks
KEENFOLKS is an AI-native global marketing network at the intersection of artificial intelligence, data, creativity, customer experience, and marketing technology. We build AI Growth Systems—intelligent ecosystems that connect data, automation, workflows, and creative intelligence to help enterprise brands grow in the Age of Intelligence.
Our Proprietary Frameworks
Our proprietary frameworks — Integrative AI® and K_OS — represent a new model for how modern brands approach marketing: connected, intelligent, and built for scale. We work with global enterprise clients across multiple markets, with teams and capabilities spanning London, Barcelona, Miami, Mexico and beyond.
Opportunity
We are looking for an experienced senior marketing leader to join KEENFOLKS as Fractional Chief Marketing Officer. This is a strategic, high‑autonomy role designed for someone who wants real ownership. This is not an execution role. Day‑to‑day marketing operations are led by our Marketing Manager. Your job is to set the direction, own the narrative, and be the credible senior face of marketing when it matters — with leadership, partners, press, and the broader market. You will report directly to the CEO and operate at the intersection of brand, strategy, PR, and commercial growth. You will have genuine influence over how KEENFOLKS positions itself in the global AI marketing conversation and the autonomy to make that positioning count.
What You Will Do
- Own the Narrative: Be the custodian of the KEENFOLKS brand story — Integrative AI®, K_OS, AI‑native global agency network — and ensure it lands consistently across all channels and touchpoints. Define and evolve the marketing positioning framework in partnership with the CEO. Set the standard for messaging quality, tone of voice, and strategic coherence across the business.
- Lead Marketing Performance: Own the global marketing KPI framework and deliver board‑level performance reporting monthly. Define the metrics that matter — pipeline influence, brand reach, share of voice, earned media, audience growth — and hold the business accountable to them. Partner with the Marketing Manager weekly to align priorities, unblock execution, and review the content and campaign pipeline.
- Drive PR & Earned Media: Lead the relationship with the PR agency: brief, prioritise, and maintain quality control. Ensure PR activity is strategically driven by the KEENFOLKS narrative — not just reactive press releases. Identify proactive opportunities to insert the company into the global AI marketing conversation through credible, earned channels.
- Represent the Brand at Senior Level: Attend CMO dinners, partner conversations, investor touchpoints, and key global events as the senior marketing voice of KEENFOLKS. Build and maintain relationships with industry voices, media contacts, analysts, and strategic partners. Elevate KEENFOLKS's visibility in the AI, B2B tech, and enterprise marketing conversation — globally.
Experience What We Are Looking For
- 10+ years in senior B2B marketing roles, with at least 3 years at CMO, VP Marketing, or equivalent level.
- Proven track record building and protecting brand narratives for high-growth or complex B2B tech companies.
- Experience leading PR agency relationships and driving earned media outcomes in competitive, noisy categories.
- Comfortable operating as a board‑level marketing voice — presenting performance, influencing strategy, and owning KPIs.
- Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full‑time bandwidth.
Background
We are most interested in candidates who come from one or more of the following:
- B2B SaaS scale‑ups (Series B–D) where you owned the full marketing function.
- MarTech, AI/ML platforms, or enterprise data companies where narrative and positioning were commercially critical.
- Global digital agencies or AI‑native consultancies at a senior leadership level.
- Big‑4 or strategy consulting firms where you built or led a marketing transformation practice.
- Fractional CMO networks or portfolio marketing leadership across multiple clients.
Skills & Mindset
- Exceptional strategic thinker who can connect brand narrative to commercial outcomes.
- Strong communicator — written and verbal — with the gravitas to represent the company externally.
- Genuine fluency with AI, data, and marketing technology — not just familiarity, but real conviction.
- Comfortable with ambiguity, fast pace, and operating in a company that is building and evolving in real time.
- Systems‑oriented: you think about how things connect, not just how individual tactics perform.
- Highly autonomous — you do not need to be managed; you need to be given the space to lead.
Fractional CMO employer: KEENFOLKS
At KeenFolks X_, we pride ourselves on being an innovative employer that champions autonomy and strategic leadership, particularly in our Fractional CMO role. Our dynamic work culture fosters creativity and collaboration, allowing you to influence the global AI marketing narrative while working alongside a talented team across multiple vibrant locations. With a commitment to employee growth and a focus on meaningful impact, KeenFolks X_ offers a unique opportunity to shape the future of marketing in the Age of Intelligence.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional CMO
✨Tip Number 1
Network like a pro! Get out there and connect with industry leaders, attend events, and engage in conversations that matter. The more people know you, the better your chances of landing that Fractional CMO role.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in AI, marketing technology, and brand strategy. Share insights on LinkedIn or other platforms to position yourself as a thought leader in the space.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to appear. Reach out to companies like KeenFolks X_ directly and express your interest in contributing to their vision. A personal touch can make all the difference.
✨Tip Number 4
Leverage our website! Apply through StudySmarter to access exclusive opportunities and resources tailored for roles like Fractional CMO. We’re here to help you navigate your job search and land that dream position.
We think you need these skills to ace Fractional CMO
Some tips for your application 🫡
Show Your Strategic Thinking:When writing your application, make sure to highlight your strategic mindset. We want to see how you connect brand narratives to commercial outcomes, so share examples that showcase your ability to think big and act smart.
Be Authentic in Your Voice:Your written application should reflect your unique voice and style. At StudySmarter, we value authenticity, so don’t be afraid to let your personality shine through while maintaining professionalism.
Tailor Your Application:Make sure to customise your application for the Fractional CMO role. We’re looking for candidates who understand our AI-native approach and can articulate how their experience aligns with our vision. Show us you’ve done your homework!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at KEENFOLKS X_.
How to prepare for a job interview at KEENFOLKS
✨Know the Brand Inside Out
Before your interview, dive deep into KEENFOLKS X_'s brand story and proprietary frameworks like Integrative AI® and K_OS. Understand how these concepts shape their marketing strategy and be ready to discuss how you can enhance their narrative.
✨Showcase Your Strategic Thinking
Prepare examples from your past experiences where you've successfully connected brand narratives to commercial outcomes. Highlight your ability to influence strategy and present performance metrics, as this role demands a strong strategic mindset.
✨Demonstrate PR Savvy
Since you'll be leading PR efforts, come equipped with insights on how to drive earned media in competitive markets. Share specific instances where you've proactively inserted a brand into relevant conversations, showcasing your understanding of the media landscape.
✨Emphasise Autonomy and Leadership
This role requires a high level of autonomy, so be prepared to discuss how you've successfully led teams or projects without micromanagement. Illustrate your comfort with ambiguity and fast-paced environments, as well as your systems-oriented approach to marketing.
