Commercial Lead

Build the commercial engine behind the future of AI-powered fitness.

About Keane: Keane is a B2B SaaS company building a computer vision and AI coaching platform for the fitness industry. Our technology connects to existing gym cameras to automatically recognise and log member workouts, turning physical activity into useful data for personalised coaching, progress tracking and stronger member engagement. We are backed, pre‑revenue and preparing to launch our first commercial pilots with gyms in the UK.

Why this role? This is a unique opportunity to become Keane's first commercial hire. You’ll work directly with the founders to define our go‑to‑market strategy, secure our first customers and build the commercial function from the ground up. You’ll have real ownership, direct influence over company strategy and product direction, and the opportunity to help shape one of the UK's most exciting AI companies from its earliest stage. As the company grows, you’ll have the opportunity to build and lead the wider commercial organisation.

Your mission: Your primary objective is simple: Win Keane's first customers. You’ll own the entire commercial process—from identifying target accounts and generating pipeline to leading demos, negotiating commercial agreements and converting pilot customers into long‑term partners. You’ll also play a key role in refining our pricing, commercial proposition and product roadmap through direct customer feedback.

What you’ll do:

• Build Keane's commercial pipeline from scratch.
• Define our Ideal Customer Profile (ICP), buyer personas and target accounts.
• Lead outbound sales, discovery meetings, demonstrations and negotiations.
• Design pilot programmes, pricing and commercial propositions.
• Close pilot agreements, strategic partnerships and recurring revenue opportunities.
• Build and manage CRM processes and sales reporting.
• Create sales messaging, proposals and commercial materials.
• Develop relationships with independent gyms, multi‑site operators and strategic partners.
• Translate customer feedback into clear product priorities.
• Work closely with Product and Engineering to shape the platform.
• Build scalable commercial processes that will support future growth.

Your first 12 months: Success in this role will include:

• Launching Keane's first commercial pilots.
• Closing our first paying customers.
• Building a repeatable outbound sales process.
• Establishing relationships with leading gym operators.
• Helping shape our commercial strategy and product roadmap.
• Creating the foundations for a scalable commercial organisation.

What we’re looking for: You’ll likely have:

• Strong experience in B2B SaaS sales, business development or commercial leadership.
• A proven track record of building pipeline and closing complex B2B deals.
• Experience selling early‑stage or rapidly evolving technology products.
• Excellent discovery, presentation and negotiation skills.
• Experience building commercial partnerships and pilot programmes.
• A customer‑first mindset with the ability to influence product direction.
• An entrepreneurial attitude and willingness to build from zero.
• Confidence working directly with founders, engineers and product teams.

What we offer:

• Equity participation.
• Direct access to the founders.
• Significant ownership and autonomy.
• The opportunity to build and lead Keane's commercial function.
• Direct influence over company strategy, product direction and market positioning.
• Clear progression into a senior commercial leadership role as the company scales.
• The chance to help launch a category‑defining AI product into the fitness industry.

Interested? If you're excited about building something from the ground up and want to play a defining role in bringing AI to the fitness industry, we'd love to hear from you.