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For Companies At a Glance
- Tasks: Lead marketing and recruitment strategies to drive student engagement and brand visibility.
- Company: Join a dynamic organisation focused on transforming education and expanding nationally.
- Benefits: Enjoy a competitive salary, OTE potential, and opportunities for career growth in a creative environment.
- Why this job: Shape the future of education while working in a fast-paced, innovative culture.
- Qualifications: Proven experience in marketing and recruitment, ideally in education or youth-focused sectors.
- Other info: National travel required; be part of a team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Salary: £60,000 + OTE up to £90,000
Contract: Full-time | Permanent
Location: UK-based (National travel required)
Are you a strategic, creative, and commercially minded marketing leader ready to lead transformational growth? We are looking for an exceptional Head of Marketing and Recruitment to lead a dynamic marketing function through its next exciting phase of development and national expansion.
In this high-impact leadership role, you’ll build and deliver powerful, fully integrated campaigns to connect with Gen Z audiences, drive student recruitment, and elevate brand visibility across digital and offline platforms. You’ll oversee brand communications, digital strategy, CRM engagement, outreach campaigns, and recruitment operations — all while playing a key role in the organisation’s future growth as new campuses open across the UK.
Key Responsibilities- Strategic Leadership
- Develop and deliver a national marketing and recruitment strategy aligned with expansion plans.
- Report regularly to senior leadership with insights, analytics, and performance metrics.
- Inspire and manage a cross-functional marketing and recruitment team across content, digital, CRM, events, and outreach.
- Campaign & Digital Strategy
- Lead the execution of high-impact marketing campaigns across PPC, SEO, paid social, email, and offline channels.
- Ensure creative output and messaging align with brand identity and audience needs.
- Oversee digital presence, including website UX, SEO, and performance improvements.
- CRM, Data & Analytics
- Lead the CRM strategy, incorporating segmentation, personalisation, and automation.
- Monitor campaign performance and ROI using tools such as Google Analytics, Power BI, and Semrush.
- Use insight and data to refine marketing decisions and improve conversion outcomes.
- Brand, Content & Outreach
- Evolve a consistent and compelling brand voice across all channels.
- Drive social media strategy, influencer engagement, and content creation.
- Support student recruitment campaigns, open days, school partnerships, and outreach events.
- Team Leadership
- Line manage the marketing and recruitment team, setting KPIs and leading performance reviews.
- Foster a high-performance, collaborative, and creative culture.
- Lead on professional development and support future team growth planning.
- Proven senior-level marketing and recruitment experience, ideally within education or a youth-focused industry.
- Track record of managing high-performing teams and delivering strategic campaigns.
- Expertise in digital marketing, CRM systems, campaign planning, and analytics.
- Deep understanding of modern student recruitment journeys and audience engagement strategies.
- Excellent communication and stakeholder management skills.
- Experience in fast-paced, brand-led environments.
- CIM or equivalent professional qualification.
- Familiarity with marketing automation, digital accessibility standards, and content ecosystems.
- Opportunity to shape a growing national brand in the education sector.
- Strategic leadership role with autonomy and influence at senior level.
- Generous salary and OTE potential of up to £90,000.
- Fast-moving, creative environment with real scope for innovation and career growth.
To apply, please contact Michael at KC Group: 0121 705 0077
Head of Marketing and Recruitment employer: KCGroup
Contact Detail:
KCGroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Recruitment
✨Tip Number 1
Network with professionals in the education and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and the company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and student recruitment. Stay updated on tools like Google Analytics and CRM systems, as well as strategies that resonate with Gen Z audiences, to demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in leading marketing campaigns and managing teams. Use specific examples that highlight your strategic thinking and ability to drive results, as this will showcase your fit for a leadership role.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and brand voice. Understanding our mission and values will help you align your vision with ours, making you a more compelling candidate when discussing how you can contribute to our growth.
We think you need these skills to ace Head of Marketing and Recruitment
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your senior-level marketing and recruitment experience, especially in education or youth-focused industries. Use specific examples of campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for marketing and recruitment. Discuss how your skills align with the key responsibilities outlined in the job description, and express your enthusiasm for shaping a national brand in the education sector.
Highlight Relevant Skills: Emphasise your expertise in digital marketing, CRM systems, and analytics. Mention any experience you have with tools like Google Analytics or Power BI, as well as your understanding of modern student recruitment journeys.
Showcase Leadership Experience: Detail your experience in managing high-performing teams and fostering a collaborative culture. Provide examples of how you've set KPIs, conducted performance reviews, and supported professional development within your team.
How to prepare for a job interview at KCGroup
✨Showcase Your Strategic Vision
As a Head of Marketing and Recruitment, it's crucial to demonstrate your ability to develop and implement a national marketing strategy. Prepare examples of past strategies you've led, focusing on how they aligned with organisational goals and drove growth.
✨Highlight Your Digital Expertise
Given the emphasis on digital marketing in this role, be ready to discuss your experience with PPC, SEO, and CRM systems. Share specific campaigns you've executed and the tools you used to measure their success, such as Google Analytics or Power BI.
✨Demonstrate Team Leadership Skills
This position requires managing a cross-functional team, so be prepared to talk about your leadership style. Discuss how you've inspired teams, set KPIs, and fostered a collaborative culture in previous roles.
✨Understand the Audience
Since the role focuses on connecting with Gen Z audiences, research their preferences and behaviours. Be ready to share insights on how you've successfully engaged similar demographics in the past, particularly in the education sector.
