At a Glance
- Tasks: Lead B2B digital lead generation strategy and optimise performance marketing initiatives.
- Company: Join a dynamic team at K3 Advisory Group, driving digital transformation.
- Benefits: Competitive salary, growth opportunities, and a chance to shape digital strategies.
- Other info: Collaborate with creative teams and mentor junior members for career growth.
- Why this job: Make a real impact in a fast-paced environment with diverse companies.
- Qualifications: 7-10 years in digital marketing, strong analytical skills, and hands-on experience.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a hands-on Head of Performance to lead and deliver the B2B digital lead generation strategy, including performance marketing, website optimisation, and telesales optimisation initiatives across the business. This role combines strategic leadership with practical execution, making it ideal for someone who is equally comfortable setting direction and rolling up their sleeves to implement campaigns, analyse data, and improve digital performance. Working in a fast-paced environment, across a diverse range of companies that make up the K3 Advisory Group, you will work closely across sales & marketing to deliver leads, wins and revenue goals. Reporting into the Chief Growth Officer, you will help lead the digital transformation establishing both system and channel end-to-end integrations, RevOps reporting funnel to day-to-day optimisation working with telesales teams and leading the digital and paid media marketing functions.
The successful candidate will own the digital roadmap, manage key platforms and agencies, and drive measurable growth across acquisition, engagement, and conversion channels.
Key Responsibilities- Digital Strategy & Leadership: Develop and execute the company’s digital strategy aligned with commercial goals, delivering a RevOps reporting system managing the end-to-end pipeline in a high-velocity sales environment. Expand the paid & non-paid channel mix delivering monthly, quarterly to annual lead targets, while improving the marketing cost and ROAS % and pipeline conversion ratios, working with sales. Manage and grow the digital team including paid media specialists, paid search managers, SEO functions (technical to front-end content optimisation and link building), and CRO, while working with the CRM and automation teams, connecting the customer experience to wider campaigns delivered by the marketing team. Identify opportunities for growth across digital channels. Report on digital performance to senior leadership.
- Hands-On Delivery: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs. Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and qualified lead conversions. Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency. Work with the creative teams and agency where appropriate, you will deliver the creative and ad roadmap for optimal channel effectiveness. Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value. Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Performance & Analytics: Build RevOps reporting dashboards in Salesforce, managing the end-to-end lead pipeline across telesales and marketing teams. Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights. Build the attribution model delivering the overall target bCPL to marketing cost % while establishing transparency on channel contribution to revenue. Working alongside the Salesforce Administrators and development teams you will set up the API integrations to event tags to deliver a healthy pipeline optimised to sales performance. Working with the marketing automation and CRM teams you will support on the end-to-end customer journey, including lead scoring to upsell/cross-sell initiatives.
- Team & Stakeholder Management: Manage external agencies and freelancers. Collaborate with sales, marketing, product, and IT teams. Develop, grow and mentor junior to mid-level digital team members where applicable. Establish performance metrics and team KPIs aligned to lead, win and revenue goals. Ensure projects are delivered on time and within budget.
- 7-10 years’ experience in digital marketing or digital leadership roles.
- Experience in B2B high-velocity lead generation.
- Strong hands-on experience with: Google Analytics / GA4, Search platforms (Google Ads & Bing), Display platforms such as GDN or Stackadapt, Paid social including Meta, LinkedIn, YouTube and TikTok, SEO including technical SEO, content optimisation to link building strategies, Website optimisation leading CRO functions, CMS platforms (WordPress, Webflow, Shopify, etc.), CRM and marketing automation systems.
- TechStack: SEOClarity/SEMRush or equivalent, Looker Studio, Attribution software such as DreamData, CRO tools such as VWO, Hotjar or Convert.com, PPCprotect or equivalent.
- Strong commercial awareness and analytical skills.
- Technical experience including API/CAPI/Event tag integrations with platforms such as Salesforce to attribution/reporting tooling.
- Experience managing agencies and digital budgets.
- Excellent communication and stakeholder management abilities.
- Knowledge of UX/UI principles.
- Familiarity with HTML/CSS or technical SEO.
- Experience with Salesforce, Salesforce Marketing Cloud or similar platforms.
Head of Performance in Manchester employer: KBS Corporate
At K3 Advisory Group, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As the Head of Performance, you will not only lead innovative digital strategies but also benefit from extensive professional growth opportunities in a fast-paced environment. Our commitment to employee development, coupled with a focus on work-life balance and cutting-edge technology, makes this an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how your experience aligns with their goals, especially in performance marketing and lead generation. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 3
Don’t shy away from showcasing your hands-on experience. Bring examples of past campaigns you've executed, data you've analysed, and results you've achieved. This will demonstrate your ability to roll up your sleeves and get things done.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Head of Performance in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and lead generation. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Show Your Hands-On Experience:Since this role is all about combining strategy with execution, share specific examples of campaigns you've led or optimised. We love seeing how you’ve rolled up your sleeves to drive results!
Be Data-Driven:We’re looking for someone who can analyse performance metrics and make data-driven decisions. Include any relevant tools you’ve used, like Google Analytics or Looker Studio, to demonstrate your analytical skills.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at KBS Corporate
✨Know Your Digital Strategy
Before the interview, make sure you understand the company's digital strategy and how it aligns with their commercial goals. Be ready to discuss your own experiences in developing and executing similar strategies, especially in a B2B context.
✨Showcase Your Hands-On Experience
This role requires a blend of strategic leadership and practical execution. Prepare examples that highlight your hands-on experience with performance marketing, website optimisation, and lead generation. Use specific metrics to demonstrate your impact.
✨Familiarise Yourself with Their Tools
Get to know the tools and platforms mentioned in the job description, like Google Analytics, Salesforce, and various SEO tools. Being able to speak confidently about these will show that you're not just familiar with them but can also leverage them effectively.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've managed stakeholders in the past. Think of examples where you pitched new strategies or budget increases. Highlight your communication skills and ability to collaborate across teams, as this is crucial for the role.
