At a Glance
- Tasks: Lead sales teams and drive retail growth across the UK and EU markets.
- Company: Join KAYALI, a leading beauty brand committed to innovation and inclusivity.
- Benefits: Enjoy premium health coverage, employee discounts, and unique perks like Birthday Leave.
- Other info: Embrace a diverse workplace that values every individual's unique contributions.
- Why this job: Make a real impact in the beauty industry while leading high-performing teams.
- Qualifications: 15+ years in sales leadership with a focus on beauty or consumer goods.
The predicted salary is between 80000 - 100000 £ per year.
KAYALI is seeking a strategic and results-driven Director of Sales to lead our Account Management, Education, and Field Sales Teams across the EU and UK markets. This role holds full ownership of driving retail sales, expanding market share, and strengthening brand presence across key retail partners. The ideal candidate is a proven leader with deep beauty industry experience, strong analytical skills, and a passion for building high-performing teams.
Essential Duties And Responsibilities
- Sales & Business Development
- Own and deliver annual retail sales plans, including targets for core products and new launches, ensuring alignment with overall brand goals.
- Develop and implement strategic initiatives that support global and regional priorities, driving sustainable and profitable growth.
- Build and lead business growth strategies across markets and key retailers, underpinned by strong commercial and financial modelling to drive sustainable, profitable growth.
- Increase brand rank and market share across key retail accounts through integrated education, field strategy, and marketing collaboration.
- Partner with internal teams to tailor region-specific strategies that address local market dynamics and consumer behaviour.
- Set by-door sales targets and create tactical plans to support performance, leveraging data and insights to prioritise opportunities.
- Identify and pursue new distribution channels to expand market reach and reinforce brand positioning.
- Retailer Relationship Management
- Act as the senior liaison for all retail partners, fostering strong, collaborative relationships and ensuring mutual business success.
- Manage customer terms to maximise ROI.
- Lead joint business planning sessions with retailers to align forecasts, promotional calendars, and inventory strategies.
- Negotiate commercial terms, exclusives, and marketing support to maximise visibility and sales potential.
- Team Leadership & Development
- Lead and develop high-performing Account Management, Education, and Field Sales teams to deliver on KPIs and elevate brand presence.
- Build succession and talent pipelines for key roles, accelerate high-potential.
- Design and maintain effective call cycles and door visit strategies that prioritise high-impact locations and growth opportunities.
- Establish clear KPIs and hold teams accountable for sales targets, forecasting accuracy, and execution standards.
- Create a high-performance, feedback-rich culture with clear standards.
- Cross-Functional Collaboration
- Work closely with Marketing to develop and execute go-to-market strategies for product launches and promotional campaigns.
- Collaborate with Supply Chain and Finance to ensure accurate forecasting, demand planning, and profitability across accounts.
- Partner with Visual Merchandising to enhance in-store presence and ensure consistent execution of brand visuals.
- Performance & Analytics
- Monitor sell-out performance across accounts, identifying opportunities to close gaps and accelerate growth.
- Provide regular business reporting, sales analysis, and actionable insights to executive leadership.
- Stay informed on industry trends, competitor activity, and evolving retail dynamics to inform strategy and decision-making.
- Analyse post-event and promotional performance to understand what works, improve future campaigns, and ensure every initiative drives real growth and ROI.
- Own full P&L for UK & EU retail business, driving revenue, margin, and profitability across accounts while monitoring performance and making strategic decisions to accelerate growth.
Requirements
- 15+ years of sales leadership experience in beauty, cosmetics, or consumer goods, with a focus on account management, education, and field team leadership.
- Minimum of 4 years at Director level or above, leading multi-market or regional retail organisations.
- Demonstrated experience managing Education and Field Sales teams, including performance management, capability building, and KPI ownership.
- Proven experience across European retail markets, with a strong track record of driving revenue growth and market share through deep understanding of retailer structures and consumer behaviour.
- Experience scaling retail businesses, teams, or market footprints, including building processes and infrastructure to support growth.
- Established relationships with key retailers; Sephora experience strongly preferred.
- Strong commercial and analytical capability and business acumen, with experience in forecasting and retail performance analysis.
- Excellent communication, negotiation, and presentation abilities.
- Ability to travel up to 50%, including overnight travel as required.
Benefits
- Premium Medical/Dental/Vision coverage
- Employee discounts on all Kayali products
- Quarterly product gifting
- Find your Magic Days
- Volunteer Day
- Birthday Leave
- Discretionary Bonus
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Sales Director (UK/EU) employer: Kayalifragrance
KAYALI is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to lead high-performing teams in the vibrant beauty industry across the UK and EU. With a strong focus on professional growth, KAYALI provides comprehensive benefits including premium medical coverage, employee discounts, and unique perks like 'Find your Magic Days' and volunteer opportunities, ensuring a rewarding and fulfilling work experience for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director (UK/EU)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director (UK/EU) at Kayalifragrance, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Kayalifragrance. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director (UK/EU). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director (UK/EU)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Kayalifragrance:When writing your cover letter, make sure to tailor your message specifically for Kayalifragrance. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Kayalifragrance
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Kayalifragrance that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Kayalifragrance that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Kayalifragrance’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
