Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead trade marketing efforts and collaborate with sales teams to drive brand growth.
- Company: KAYALI, founded by beauty mogul Mona Kattan, offers luxurious, cruelty-free fragrances inspired by Middle Eastern heritage.
- Benefits: Enjoy premium medical coverage, employee discounts, and quarterly product gifting.
- Why this job: Join a passionate team dedicated to making everyone feel like a diamond through innovative fragrance experiences.
- Qualifications: 5+ years in retail marketing, preferably in beauty or luxury, with strong creativity and financial acumen.
- Other info: KAYALI values diversity and inclusivity, ensuring a discrimination-free workplace.
The predicted salary is between 43200 - 72000 £ per year.
Who We Are: Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission: To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary: KAYALI is seeking an experienced Trade Marketing Manager will be responsible for leading and coordinating all trade marketing efforts with our sales teams and retailers, supporting the achievement of strategic objectives by providing comprehensive action plans and partnering on execution with our regional teams and retailers. The individual will be responsible for delivering the best in class strategies and marketplace approaches to maximize business results while increasing market share and growth within the region. The Trade Marketing Manager is accountable for overseeing the development of strategic trade plans aligned with brand objectives.
Essential Duties and Responsibilities:
- Ownership and delivery of compelling brand growth strategy for respective markets in partnership with sales & marketing
- Leverage retailer insights to maximize growth and share with retailers
- Primary liaison between internal and external functions to drive business growth
- Provide active support to the sales & marketing teams to enable the achievement of sales plans
- Serve as the leader for the creation of impactful trade programs that are consistent with the brand’s overall strategies, budget and profit targets
- Responsible for providing all retail partners with timely information on all calendarized programs; liaises regularly with global marketing teams to ensure programs meet regional needs
- Owner of the campaign toolkits, developing a comprehensive bible for all key launches and core activation so that local markets have all information, support assets
- Responsible and accountable for the planning execution of all components of the approved strategy and integrated brand plans to ensure delivery of timely integrated 360 campaigns by the regional teams
- Own development and execution of all customer specific promotional programs
- Responsible for the efficient utilization of trade funds to achieve brand/company goals and growth in sales and market share
- Participate in the development of sales & marketing plans
- Provide tracking and evaluation of trade spending utilization and effectiveness
- Provide guidance, in conjunction with Sales and Demand Planning, for existing and new products forecast with brand priorities and guidelines – maximizing efficiency and deliverables
- Work with Creative, Education, Events and Sales teams to create high-quality and flawless execution at point of sale
- Ideate retailer specific strategies along with sales & marketing, defining marketing priorities, identifying key programs to support, and adjust priorities going forward based on program findings.
- Oversees preparation and delivers presentations for sales and retailer meetings, as well as regional and strategy meetings on an as-needed basis.
Requirements
- 5+ years of related retail marketing experience (beauty and/or luxury experience) Previous experience in color preferred
- Previous experience with:
- End-to-end beauty product launches
- Innovation ideation and retail strategy
- Partnering with global teams to develop regional strategy
- Strong creativity, retail marketing & outside of the box thinking skills
- Excellent team player
- Excellent oral and written communication, analytical, and creative skills
- Financial business acumen is a critical requirement. Understanding ROI, financial levers, and the financial impact of decisions and resources on operational activities
Benefits
- Premium Medical/Dental/Vision coverage
- Employee discounts on all Huda Beauty, Wishful, and Kayali products
- Quarterly product gifting
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
Trade Marketing Manager (UK/EU) employer: KAYALI
Contact Detail:
KAYALI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager (UK/EU)
✨Tip Number 1
Familiarize yourself with KAYALI's brand story and values. Understanding the essence of the brand and its Middle Eastern heritage will help you align your marketing strategies with their mission and vision.
✨Tip Number 2
Network with professionals in the beauty and luxury sectors. Attend industry events or join online forums to connect with others who have experience in trade marketing, especially those familiar with fragrance brands.
✨Tip Number 3
Stay updated on current trends in retail marketing and fragrance. Being knowledgeable about the latest innovations and consumer preferences will allow you to propose fresh ideas that resonate with KAYALI's target audience.
✨Tip Number 4
Prepare to discuss specific examples of successful trade marketing campaigns you've led in the past. Highlight your ability to drive growth and market share, as this will demonstrate your fit for the role.
We think you need these skills to ace Trade Marketing Manager (UK/EU)
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand KAYALI's brand values and mission. Familiarize yourself with their product offerings and how they connect with their target audience. This will help you tailor your application to reflect your alignment with their vision.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 5+ years of retail marketing experience, particularly in the beauty or luxury sectors. Provide specific examples of successful trade marketing strategies you've implemented and how they contributed to business growth.
Showcase Creativity and Strategy: KAYALI values creativity and innovative thinking. Use your application to demonstrate how you've approached challenges with outside-the-box solutions. Discuss any experience you have with end-to-end product launches and how you developed strategies that drove results.
Tailor Your Communication: Ensure that your written communication is clear, concise, and professional. Highlight your excellent oral and written communication skills as mentioned in the job description. Tailor your language to resonate with KAYALI's brand voice, showcasing your understanding of their market.
How to prepare for a job interview at KAYALI
✨Showcase Your Creativity
As a Trade Marketing Manager, creativity is key. Prepare to discuss innovative marketing strategies you've implemented in the past, especially in the beauty or luxury sectors. Bring examples of successful campaigns that demonstrate your ability to think outside the box.
✨Understand the Brand's Heritage
KAYALI has a rich Middle Eastern heritage that influences its products. Familiarize yourself with the brand's story and values. Be ready to articulate how you can align trade marketing strategies with KAYALI's mission to create a community of fragrance lovers.
✨Prepare for Data-Driven Discussions
Financial acumen is crucial for this role. Brush up on your understanding of ROI and how to analyze trade spending effectiveness. Be prepared to discuss how you've used data to drive marketing decisions and improve business outcomes in previous roles.
✨Demonstrate Collaboration Skills
This position requires working closely with sales and marketing teams. Share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and ability to be a team player in achieving common goals.
