Who We Are
Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
KAYALI is looking for an experienced and entrepreneurial E-Commerce Manager – EU/UK to drive the growth of our online business across the region.
This role is responsible for developing direct-to-consumer sales through our brand website while also accelerating online performance with our retail partners. The ideal candidate combines strong digital trading expertise with operational rigor and cross‑functional leadership.
Based in the UK, this person will act as the regional e‑commerce lead, working closely with our Global E‑Commerce team at HQ and serving as the key point of contact for local operational partners.
Key Responsibilities
E-Commerce Growth & Trading (DTC Website)
- Own regional online sales performance (revenue, conversion, AOV, traffic, retention).
- Localize and execute the global e‑commerce strategy for the EU and the UK.
- Manage the regional commercial calendar in alignment with HQ.
- Optimize onsite merchandising, product launches, and promotional activity.
- Monitor KPIs and provide actionable insights to improve performance.
E-Commerce Development
- Drive online growth through new e‑commerce channels (TikTok Shop).
- Collaborate with Commercial & Marketing teams on digital activations, launches, and visibility.
- Ensure best‑in‑class brand presence across all platforms.
- Analyze sell‑out performance and identify growth opportunities.
Operations & Customer Experience
- Act as the primary contact for the regional 3PL partners.
- Oversee fulfillment performance, SLAs, stock management, and returns.
- Coordinate closely with the Customer Service team to ensure excellent customer experience.
- Proactively identify and solve operational issues impacting online sales.
Cross‑Functional & Global Collaboration
- Partner closely with Global HQ E‑commerce team:
- E‑Commerce Director
- Growth Marketing Manager
- E‑Commerce Product Manager
- CRM Manager
- UX/UI Designer
Profile & Qualifications
- 5–8+ years of experience in e‑commerce, preferably in beauty, fragrance, or premium consumer brands.
- Strong experience managing DTC websites (Shopify or similar platforms preferred).
- Proven track record of driving revenue growth in the European region.
- Experience working with major beauty retailers and their digital platforms.
- Solid understanding of digital marketing, CRM, and performance KPIs.
- Experience managing 3PLs and customer service operations.
- Strong analytical mindset and data‑driven decision‑making.
- Excellent project management and cross‑functional communication skills.
- Ability to operate both strategically and hands‑on in a growing brand environment.
What We’re Looking For
- Entrepreneurial spirit with strong ownership mentality.
- Commercially driven and performance‑oriented.
- Detail‑oriented with strong operational discipline.
- Comfortable working in a fast‑paced, international environment.
- Passion for fragrance, beauty, and brand building.
- Premium Medical/Dental/Vision coverage
- Find Your Magic Days
- Volunteer Day
- Professional Development Days
- Birthday leave
- Employee discounts Kayali products
- Product gifting
- Egg Freezing Benefits
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
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Regional E-commerce Manager (UK/EU) employer: KAYALI
KAYALI is an exceptional employer that champions creativity and innovation in the heart of Europe. With a vibrant work culture that encourages collaboration and personal growth, employees benefit from unique opportunities to lead impactful PR campaigns and events that resonate across diverse markets. The company prioritises professional development and offers a dynamic environment where your contributions can truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Regional E-commerce Manager (UK/EU)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like KAYALI are looking for when hiring for a Regional E-commerce Manager (UK/EU).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to KAYALI for the Regional E-commerce Manager (UK/EU), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at KAYALI as a Regional E-commerce Manager (UK/EU), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out KAYALI’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Regional E-commerce Manager (UK/EU).
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at KAYALI, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with KAYALI's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at KAYALI. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at KAYALI
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that KAYALI uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at KAYALI. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
