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- Tasks: Lead EMEA brand marketing for KAYAK and momondo, driving impactful campaigns across key markets.
- Company: Join KAYAK, a leading travel search engine under Booking Holdings, known for innovation.
- Benefits: Enjoy flexible work options, mental health support, generous vacation, and career development opportunities.
- Why this job: Shape brand presence in diverse cultures while making a real impact in the travel industry.
- Qualifications: 12+ years in brand marketing with leadership experience across European markets.
- Other info: Collaborative culture focused on growth, inclusivity, and employee well-being.
The predicted salary is between 90000 - 120000 ÂŁ per year.
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start‑up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
KAYAK is looking for a strategic, commercially minded Senior Director, Brand Marketing to lead EMEA brand efforts for KAYAK/momondo across key markets including the UK, France, Spain, Sweden, and Denmark. This role will shape how our brands show up across the region—driving culturally relevant, insight‑led campaigns that deliver measurable business impact. Reporting to the SVP, Brand Marketing, you will own the EMEA brand budget and investment strategy, partnering closely with the EMEA GM and cross‑functional teams (Creative, Media, PR, and Product Marketing) to prioritize resources, optimize performance, and unlock regional growth. This role will be required to work from our London office 3 days per week.
In This Role, You Will
- Define and lead a full‑funnel, audience‑first brand strategy across EMEA that balances short‑term performance and long‑term brand building.
- Shape how KAYAK and momondo show up culturally across the UK, France, Spain, Sweden, Denmark and other markets, ensuring a modern, relevant, and differentiated voice.
- Localize global brand positioning and messaging so it resonates in local languages and contexts.
- Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
- Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
- Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
- Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
- Set EMEA media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
- Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
- Hire, mentor, and grow regional brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
Please Apply If You Have
- 12+ years of experience in brand marketing, with significant leadership experience across multiple European markets (France and across the Nordics a plus).
- Proven track record of building and scaling full‑funnel brand strategies that drive measurable business impact.
- Experience developing integrated campaigns across online and offline channels.
- Comfort working in performance‑driven environments with an understanding of measurement, testing, and attribution.
- The ability to balance creative ambition with commercial objectives.
- Experience managing and developing teams and collaborating across functions and influencing at senior levels.
- Experience in consumer tech, travel, or digital marketplace businesses is a plus.
Benefits And Perks
- Work from (almost) anywhere for up to 20 days per year.
- Focus on mental health and well‑being: Company‑paid therapy sessions through SpringHealth, Company‑paid subscription to HeadSpace, Company‑wide week off a year - the whole team fully recharges (and returns without a pile‑up of work!).
- No meeting Fridays.
- Paid parental leave.
- Paid volunteer time.
- Focus on your career growth: Development Dollars, Leadership development, Access to thousands of on‑demand e‑learnings.
- Travel Discounts.
- Employee Resource Groups.
- 5 weeks paid vacation + a day off for your birthday.
- Private health & dental insurance.
- Income protection and life assurance.
- Employee Assistance Program - including 24/7 GP & free legal advice.
- Pension plan contributions.
- Discounted gym membership.
- Bike2Work.
- Season ticket loan.
- Social events & Thursday happy hours.
- Free lunch 2 days per week.
Inclusion
At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Senior Director, EMEA Brand Marketing employer: Kayak
Contact Detail:
Kayak Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, EMEA Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at KAYAK or similar companies. A friendly chat can open doors and give you insights that might just help you land that Senior Director role.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies showcasing your past brand marketing successes. When you get the chance to chat with hiring managers, let them see how you've driven measurable business impact before.
✨Tip Number 3
Be ready for the interview! Research KAYAK’s brand strategy and think about how you can contribute to their vision. Tailor your answers to reflect their focus on culturally relevant campaigns and performance-driven environments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the KAYAK team and its mission to make travel easier for everyone.
We think you need these skills to ace Senior Director, EMEA Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Director role. Highlight your experience in brand marketing and leadership across European markets, especially if you've worked in France or the Nordics. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for travel and how you can drive culturally relevant campaigns for KAYAK and momondo. Let us know why you're the perfect fit for this role and how you can make an impact.
Showcase Your Campaign Successes: In your application, include specific examples of integrated campaigns you've led that delivered measurable results. We love numbers, so don’t shy away from sharing how your strategies drove brand awareness and performance!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at KAYAK!
How to prepare for a job interview at Kayak
✨Know Your Brand Inside Out
Before the interview, dive deep into KAYAK and momondo's brand positioning and recent campaigns. Understand their unique selling points and how they resonate in different EMEA markets. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed full-funnel brand strategies in previous roles. Highlight measurable outcomes and how your strategies have driven business impact, especially in diverse European markets.
✨Cultural Relevance is Key
Since this role involves shaping culturally relevant campaigns, be ready to share insights on localising brand messaging for different markets. Discuss how you've successfully adapted campaigns to resonate with various audiences, particularly in the UK, France, Spain, Sweden, and Denmark.
✨Collaboration is Crucial
Emphasise your experience in leading cross-functional teams. Be prepared to talk about how you've partnered with creative, media, and product marketing teams to optimise performance and drive growth. Show that you can foster an inclusive culture while achieving clear priorities.