At a Glance
- Tasks: Lead KAYAK's marketing strategy across email and app channels to boost user engagement.
- Company: Join a dynamic team at KAYAK, a leader in travel technology.
- Benefits: Enjoy flexible work options, mental health support, and generous vacation time.
- Other info: Collaborative culture focused on personal and professional development.
- Why this job: Make a real impact on user engagement and growth in a fast-paced environment.
- Qualifications: 8+ years in growth marketing with strong CRM and mobile app expertise.
The predicted salary is between 175000 - 195000 £ per year.
In this role, you will:
- Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels — ensuring communications are timely, relevant, and personalized.
- Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement.
- Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams.
- Build, test, and refine segmentation and personalization frameworks that improve user retention and re-engagement across the traveler journey.
- Manage and develop a team, providing coaching, feedback, and growth opportunities that help each person do their best work.
- Collaborate with creative, brand strategy, and performance marketing teams to ensure lifecycle and acquisition efforts align with broader marketing goals and KAYAK's brand voice.
- Partner with product and engineering teams to improve marketing technology capabilities and implement new tools or integrations as needed.
- Track and report on key metrics — including retention, conversion, lifetime value, and cost per acquisition — translating results into actionable insights for leadership.
- Stay current on industry trends in lifecycle marketing, mobile growth, and consumer engagement, bringing fresh ideas and proven approaches to the team.
Please apply if you have:
- 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing.
- Proven track record managing high-performing engagement and acquisition programs at scale.
- Deep expertise in CRM channels including email and push notifications.
- Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing.
- Experience owning paid acquisition and re-engagement campaigns across major digital platforms.
- A data-informed approach to decision-making — you're comfortable analyzing campaign metrics, running experiments, and using insights to guide strategy.
- Familiarity with lifecycle marketing platforms (e.g., Braze, Iterable, Leanplum, Airship) and mobile measurement tools (e.g., Adjust, AppsFlyer, Branch).
- Proven experience building and leading CRM, lifecycle, or growth marketing teams.
- Strong communication skills, with the ability to present strategies and results clearly to both technical and non-technical audiences.
- Bachelor's degree or equivalent professional experience.
To stand out, you also have:
- Experience in travel, e-commerce, or consumer technology.
- Familiarity with A/B testing and experimentation frameworks for lifecycle or acquisition programs.
- Experience working with globally distributed teams or across multiple markets.
- Knowledge of privacy regulations and their impact on lifecycle marketing and mobile attribution.
Benefits and Perks
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
The range for this Massachusetts-based role is $175,000-$195,000, not inclusive of annual bonus and recurring RSU grants. We offer a competitive base salary and benefits including health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits.
Inclusion
At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Director, Email Growth & App Acquisition in Cambridge employer: Kayak
KAYAK is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible work environment and generous benefits such as company-paid therapy sessions and a week off for the entire team to recharge. With a strong focus on collaboration and innovation, employees are encouraged to share ideas and develop their skills in a supportive culture that values diversity and inclusion. This role not only provides competitive compensation but also opportunities to lead impactful marketing strategies in the dynamic travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Email Growth & App Acquisition in Cambridge
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing and CRM. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Bring fresh ideas to the table that align with their goals, especially around lifecycle marketing and app acquisition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Director, Email Growth & App Acquisition in Cambridge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in growth marketing and lifecycle strategies. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Your Data Skills:Since this role involves analysing campaign performance, be sure to mention any relevant data analysis experience. We love candidates who can turn numbers into actionable insights, so share examples of how you've done this in the past.
Highlight Team Leadership:If you’ve managed teams before, let us know! Share your approach to coaching and developing talent, as we’re keen on building a high-performing team that thrives on collaboration and growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Kayak
✨Know Your Metrics
Before the interview, brush up on key metrics relevant to lifecycle marketing and app acquisition. Be ready to discuss how you've used data to drive decisions in your previous roles. This shows you’re not just a creative thinker but also someone who can back up their strategies with solid numbers.
✨Showcase Your Team Leadership
Prepare examples of how you've managed and developed teams in the past. Highlight specific instances where your coaching led to improved performance or engagement. This role requires strong leadership skills, so demonstrating your ability to nurture talent will set you apart.
✨Familiarise Yourself with Tools
Make sure you know the lifecycle marketing platforms and mobile measurement tools mentioned in the job description. If you have experience with tools like Braze or AppsFlyer, be ready to discuss how you’ve leveraged them to enhance user engagement and retention.
✨Align with KAYAK's Brand Voice
Research KAYAK’s brand voice and marketing strategies. Think about how your previous work aligns with their approach to lifecycle marketing. Being able to articulate how you can contribute to their goals while maintaining their brand identity will show that you’re a great fit for the team.
