Remote Influencer Marketing Executive (6 month FTC) in Sunderland

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness. Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time 6 month contract, with the potential for it to become permanent. This is primarily a sales and business development role, and is a fantastic opportunity for a social-media savvy, results-oriented candidate to scale and take ownership in a dynamic, established start up entering its next phase of growth. This role has huge potential to make a substantial impact in shaping KatKin's approach to working with content creators and influencers.

You will:

• Identify and engage with UK-based influencers who align with KatKin’s values, product, and audience across multiple social channels.
• Build genuine relationships, coordinate product sending and negotiate campaigns, with a focus on driving customer acquisition.
• Monitor influencer content, engagement and conversion to evaluate campaign success and uncover areas for improvement.
• Stay updated on trends, emerging platforms, and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve.
• Have ownership over budgets, work towards ambitious acquisition targets, while ensuring timely delivery of high-quality content.
• Work closely with the Influencer Manager to strategize and plan impactful acquisition initiatives.
• Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness.
• Maintain a strong understanding of the brand’s voice and values, ensuring influencer content aligns with our messaging.
• Create creative briefs for campaigns and work with influencers to produce authentic, engaging content that reflects the brand’s identity.
• Collaborate with cross-functional teams, including paid social and brand, to drive cohesive and impactful campaigns.

Requirements:

• Sales and targets driven mindset - highly motivated to overachieve and can work independently.
• Previous experience in sales, digital marketing or influencer marketing role is a plus.
• Skilled in time management, able to handle multiple campaigns efficiently.
• Eager to take responsibility and ownership of projects.
• Passionate about social media and influencers, with potential content creation experience.
• Strong creative minds and interests in shaping content directions and concepts.
• Strong negotiation, interpersonal, and communication skills.
• Self-starter thriving in entrepreneurial and unstructured environments.

Competitive base salary £31K + on target bonus of £5K per year. All the tools you need for success, including a MacBook. Career defining opportunity to scale a brand new acquisition channel, fast. Work directly with senior leaders in the business. No egos and a small close-knit team. Up to 2 days WFH every week. Discount for KatKin fresh meals. Annual personal development budget. All the refreshments you can drink, fresh fruit, cats + dogs in office.