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- Tasks: Lead digital journeys to convert visitors into loyal customers.
- Company: KatKin is revolutionising cat nutrition with fresh, premium food delivered to your door.
- Benefits: Enjoy 25 days holiday, hybrid working, and a ÂŁ800 personal development budget.
- Why this job: Make a real impact in a fast-paced environment while helping cats thrive.
- Qualifications: Experience in product-led growth and data-driven decision-making is essential.
- Other info: Join a close-knit team with a cat-friendly office and regular socials.
The predicted salary is between 64000 - 96000 ÂŁ per year.
Join to apply for the Senior Product Manager (Growth) role at KatKin
Join to apply for the Senior Product Manager (Growth) role at KatKin
Most cat food contains just 4% meat, filled with powdered derivatives, grains, and fillers—cheap for companies, but hard for cats to digest.
At KatKin, we do things differently. Our 100% Fresh-cooked, premium meat recipes are crafted by in-house vets and nutritionists to give cats the best, most natural nutrition—delivered straight to their door.
KatKin is building a global challenger brand in cat health and wellbeing, going after a $50B global market. Beyond the core product of Fresh food for cats, KatKin’s vision is to build a set of products and services for Cat Parents to manage their cat’s health. Everything from litter and treats, to digital health management for your cat.
Today, KatKin’s core DTC business is in the UK, with retail presence across the UK and Europe. We will expand DTC to the European market later this year.
The role
As Senior Growth Product Manager, you will be owning the digital journeys that convert site visitors into customers, across all acquisition channels. You will be solving the unique challenges we face, such as educating about a new concept, communicating value for money, and personalising the journey to suit different needs. Your work will directly contribute to the number 1 strategic focus of the company – growing the customer base.
You will work closely with Product Design and Engineering as a product trio, in a fast moving Scrum environment. You will also build strong relationships with Growth, Creative, Cat Experts and other functions within the business to ensure high alignment and swift delivery. You will gain a deep understanding of customer pain points, identify the most impactful opportunities, design and implement the most effective solutions. You will own the strategy and roadmap for your area, ensuring we effectively educate customers on the benefits of fresh pet food while crafting a world-class digital experience to effortlessly explore and buy our products.
What You’ll Do
- Lead a cross-functional group. You will optimise conversion rates across acquisition channels, using data-driven insights and rapid experimentation.
- Identify the biggest opportunities. You will focus on accelerating product-led growth, leveraging research and analytics to focus efforts where they matter most.
- Prioritise effectively. You will balance quick wins with long-term growth, while diversifying and strengthening acquisition channels.
- Collaborate with Product, Design, and Engineering. You will build strong relationships and processes in order to launch and iterate fast on growth initiatives in an agile environment.
- Develop a deep understanding of customers. You will use qualitative and quantitative insights to uncover friction points and opportunities.
- Own key growth metrics. You will set north star metrics, track performance, analyse experiments, and optimise based on data.
What We’re Looking For
- Experience in product-led growth, with a strong focus on acquisition CRO —you know how to run structured experiments that drive measurable impact.
- Data-driven decision-maker —comfortable using tools like Posthog and Looker, knowledge in SQL is a plus (or willing to learn).
- Customer-obsessed —skilled in conducting user research to deeply understand motivations, barriers, and opportunities.
- Strong A/B testing expertise —understands how to design, execute, and interpret experiments to maximise learnings.
- Thrives in fast-paced environments —proactive in solving challenges where processes may still be evolving.
- Collaborative leader —able to align and inspire cross-functional teams, creating an environment where experimentation and learning drive success. Experienced in working with Product Design and Engineering as a Product Trio is a plus.
- Creative and strategic thinker —comfortable pushing boundaries and challenging assumptions to unlock new opportunities.
- Experience in DTC or e-commerce business operating internationally is a plus.
What We Offer:
- An exciting opportunity to have full autonomy in an area that can deliver visible impact to the business.
- 25 days of holiday every year plus your birthday off and an additional day for every year at KatKin
- 4 week WFA (work from anywhere) policy
- Hybrid working, up to 2 days WFH (work from home) every week
- 12-weeks paternity / maternity leave
- Discount on KatKin fresh food and pantry products for your cat, and £500 for new cat parents
- Comprehensive AXA health insurance including optical and dental
- £800 yearly personal development budget
- Macbook Pro
- Company pension
- Regular company socials and lunch provided on Mondays
- All the fresh fruit, soft drinks, tea and coffee you can eat and drink; great banter and a cat (and dog) friendly office
- No egos and a small close-knit team
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Product Management and Engineering
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Industries
Pet Services
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Senior Product Manager (Growth) (London) employer: Katkin
Contact Detail:
Katkin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (Growth) (London)
✨Tip Number 1
Familiarise yourself with KatKin's unique value proposition. Understanding their fresh-cooked, premium meat recipes and how they differentiate from traditional cat food will help you articulate your insights during discussions.
✨Tip Number 2
Showcase your experience in product-led growth by preparing examples of successful projects where you've optimised conversion rates. Be ready to discuss specific metrics and the impact of your strategies.
✨Tip Number 3
Brush up on your data analysis skills, especially with tools like Posthog and Looker. Being able to demonstrate your comfort with data-driven decision-making will set you apart as a candidate.
✨Tip Number 4
Prepare to discuss your collaborative experiences with cross-functional teams. Highlight instances where you've successfully aligned diverse groups towards a common goal, particularly in fast-paced environments.
We think you need these skills to ace Senior Product Manager (Growth) (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Manager (Growth) position at KatKin. Tailor your application to highlight relevant experiences that align with their focus on product-led growth and customer acquisition.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in product management, particularly in areas like conversion rate optimisation and data-driven decision-making. Use specific examples to demonstrate your expertise in running structured experiments and your familiarity with tools like Posthog and Looker.
Showcase Your Collaborative Skills: Since the role involves working closely with cross-functional teams, illustrate your collaborative leadership style. Mention any past experiences where you successfully aligned teams or led projects in a fast-paced environment, showcasing your ability to inspire and drive results.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for pet health and wellbeing, and how it aligns with KatKin's mission. Make sure to express your enthusiasm for the role and how your skills can contribute to their goal of growing the customer base through innovative digital journeys.
How to prepare for a job interview at Katkin
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of KatKin's products and their unique selling points. Familiarise yourself with the cat food market and the challenges it faces, as well as how KatKin differentiates itself from competitors.
✨Showcase Your Data-Driven Approach
As a Senior Product Manager focused on growth, it's crucial to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific examples of how you've used analytics tools like Posthog or Looker in past roles to optimise conversion rates and drive product-led growth.
✨Highlight Your Collaborative Skills
Collaboration is key in this role, so be ready to share experiences where you've successfully worked with cross-functional teams, particularly in a Scrum environment. Emphasise your ability to align different departments towards common goals and how you foster a culture of experimentation.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges KatKin might face in educating customers about fresh pet food and how you would approach these issues creatively and effectively.
