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For Companies At a Glance
- Tasks: Lead digital journeys to convert visitors into customers and optimise acquisition channels.
- Company: KatKin is revolutionising cat nutrition with fresh, premium meat recipes delivered to your door.
- Benefits: Enjoy a competitive salary, hybrid working, generous holiday, and a personal development budget.
- Why this job: Join a fast-paced team making a real impact in cat health and wellbeing.
- Qualifications: Experience in product-led growth and data-driven decision-making is essential.
- Other info: Work in a fun, cat-friendly office with regular socials and a close-knit team.
The predicted salary is between 60000 - 80000 ÂŁ per year.
KatKin's Opportunity
Most cat food contains just 4% meat, filled with powdered derivatives, grains, and fillers—cheap for companies, but hard for cats to digest.
At KatKin, we do things differently. Our 100% Fresh-cooked, premium meat recipes are crafted by in-house vets and nutritionists to give cats the best, most natural nutrition—delivered straight to their door.
KatKin is building a global challenger brand in cat health and wellbeing, going after a $50B global market. Beyond the core product of Fresh food for cats, KatKin’s vision is to build a set of products and services for Cat Parents to manage their cat’s health. Everything from litter and treats to digital health management for your cat.
Today, KatKin’s core DTC business is in the UK, with retail presence across the UK and Europe. We will expand DTC to the European market later this year.
What we do at KatKin
As Senior Growth Product Manager, you will be owning the digital journeys that convert site visitors into customers, across all acquisition channels. You will be solving the unique challenges we face, such as educating about a new concept, communicating value for money, and personalising the journey to suit different needs. Your work will directly contribute to the number 1 strategic focus of the company – growing the customer base.
You will work closely with Product Design and Engineering as a product trio, in a fast moving Scrum environment. You will also build strong relationships with Growth, Creative, Cat Experts and other functions within the business to ensure high alignment and swift delivery. You will gain a deep understanding of customer pain points, identify the most impactful opportunities, design and implement the most effective solutions. You will own the strategy and roadmap for your area, ensuring we effectively educate customers on the benefits of fresh pet food while crafting a world-class digital experience to effortlessly explore and buy our products.
The Role
Key ownership areas
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Lead a cross-functional group. You will optimise conversion rates across acquisition channels, using data-driven insights and rapid experimentation.
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Identify the biggest opportunities. You will focus on accelerating product-led growth, leveraging research and analytics to focus efforts where they matter most.
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Prioritise effectively. You will balance quick wins with long-term growth, while diversifying and strengthening acquisition channels.
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Collaborate with Product, Design, and Engineering. You will build strong relationships and processes in order to launch and iterate fast on growth initiatives in an agile environment.
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Develop a deep understanding of customers. You will use qualitative and quantitative insights to uncover friction points and opportunities.
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Own key growth metrics. You will set north star metrics, track performance, analyse experiments, and optimise based on data.
Who we are looking for:
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Experience in product-led growth, with a strong focus on acquisition CRO—you know how to run structured experiments that drive measurable impact.
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Data-driven decision-maker—comfortable using tools like Posthog and Looker, knowledge in SQL is a plus (or willing to learn).
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Customer-obsessed—skilled in conducting user research to deeply understand motivations, barriers, and opportunities.
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Strong A/B testing expertise—understands how to design, execute, and interpret experiments to maximise learnings.
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Thrives in fast-paced environments—proactive in solving challenges where processes may still be evolving.
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Collaborative leader—able to align and inspire cross-functional teams, creating an environment where experimentation and learning drive success. Experienced in working with Product Design and Engineering as a Product Trio is a plus.
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Creative and strategic thinker—comfortable pushing boundaries and challenging assumptions to unlock new opportunities.
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Experience in DTC or e-commerce business operating internationally is a plus.
What We Offer
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Competitive salary – £75,000 – £95,000
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An exciting opportunity to have full autonomy in an area that can deliver visible impact to the business.
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25 days of holiday every year plus your birthday off and an additional day for every year at KatKin.
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4 week WFA (work from anywhere) policy.
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Hybrid working, up to 2 days WFH (work from home) every week.
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12-weeks paternity / maternity leave.
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Discount on KatKin fresh food and pantry products for your cat, and £500 for new cat parents.
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Comprehensive AXA health insurance including optical and dental.
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£800 yearly personal development budget.
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Macbook Pro.
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Company pension.
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Regular company socials and lunch provided on Mondays.
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All the fresh fruit, soft drinks, tea and coffee you can eat and drink; great banter and a cat (and dog) friendly office.
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No egos and a small close-knit team.
To Apply
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Senior Growth Product Manager (London) employer: Katkin
Contact Detail:
Katkin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Product Manager (London)
✨Tip Number 1
Familiarise yourself with KatKin's unique value proposition. Understand how their fresh-cooked cat food differs from traditional options, and be ready to discuss how you can help communicate this effectively to potential customers.
✨Tip Number 2
Showcase your experience in product-led growth by preparing examples of past projects where you've successfully optimised conversion rates. Be ready to discuss the specific metrics you tracked and the impact of your initiatives.
✨Tip Number 3
Highlight your collaborative skills by preparing anecdotes that demonstrate how you've worked effectively with cross-functional teams, particularly in fast-paced environments. This will show that you can thrive in KatKin's agile setting.
✨Tip Number 4
Research the latest trends in DTC and e-commerce, especially in the pet food industry. Being knowledgeable about current market dynamics will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
We think you need these skills to ace Senior Growth Product Manager (London)
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand KatKin's mission and values. Familiarise yourself with their unique approach to cat nutrition and how they differentiate themselves in the market.
Tailor Your CV: Make sure your CV highlights relevant experience in product-led growth and acquisition strategies. Use specific examples that demonstrate your ability to optimise conversion rates and run structured experiments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for pet health and wellbeing. Discuss how your skills align with the role of Senior Growth Product Manager and how you can contribute to KatKin's growth strategy.
Showcase Data-Driven Skills: Emphasise your experience with data analysis tools like Posthog and Looker. If you have knowledge of SQL, mention it, as this is a valuable skill for the role. Provide examples of how you've used data to drive decision-making in previous roles.
How to prepare for a job interview at Katkin
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of KatKin's products and the cat food market. Familiarise yourself with their unique selling points, such as the 100% fresh-cooked recipes, and be ready to discuss how these can be effectively communicated to potential customers.
✨Showcase Your Data-Driven Mindset
As a Senior Growth Product Manager, you'll need to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific tools you've used, like Posthog or Looker, and share examples of how you've leveraged data to optimise conversion rates in previous roles.
✨Highlight Your Collaborative Skills
Collaboration is key in this role. Share experiences where you've successfully worked with cross-functional teams, particularly in a fast-paced environment. Emphasise your ability to align different departments towards common goals and how you foster a culture of experimentation.
✨Prepare for A/B Testing Discussions
Given the importance of A/B testing in this position, be ready to discuss your expertise in designing and interpreting experiments. Provide examples of past tests you've conducted, what you learned from them, and how those insights led to measurable improvements in growth metrics.
